Social Media and Construction Professionals Joy Davis, CSI, CCPR Communications & Web Community Manager ext
The #1 Most Important Thing Why do people use smartphones?
The #2 Most Important Thing Are You Experienced?
Tools YOU Use 4
The Cone of Connection 5
Know What YOU Want Stay Current Support Relationships Build Reputation
Experience = Good Content 7 Sheldon Wolfe, FCSI, CCS, CCCA
Thought Leadership Strategy Share of Voice Offer Something Useful Share of Mind Gain Their Respect Share of Cash Become Their Go-to Resource Anyone Can Be a Thought Leader
Golden Reps How hard is it to buy from a Golden Rep?
Thought Leaders Love what they do Are driven to teach Reach out & communicate Are willing to learn Put time in today for tomorrow’s benefit Never stop working, connecting, & communicating Have a point of view Alana Sunness Griffith, FCSI, Lifetime Member, CCPR, NotAKid
Two Types of Content Stuff You Write Stuff You Endorse 11
Stuff You Write Answer Questions on LinkedIn Commenting on Relevant News, Studies and Information on Your Blog White Papers on Your Website Slides on SlideShare Photos on Flickr Videos on YouTube
Become a Resource on the Web Googling Mike Coan,
Endorsing Content Anatomy of a Re-Tweet
Social Media Makes it Easy for Others to Share You Love the People Who Love You the Most – They’ll Help You Reach Farther Appeal to Experts to Reach Novices – They’ll Endorse You
Darn Kids!
What if The Firm Had a Blog? What tools would make it easier for your team to work? 17
Practical Advice 18
Angry Specifier or Blogger? Do not leave this to the Marketing Team Put your angry specifier to work 19 What if his s were blog entries?
Pop Quiz Should you repeat project-wide requirements (Ex. directions for submittals) laid out in Division 01 in the technical spec sections as well? 20
“Say it Once In The Right Place” Is Good For More Than Specs Post photos on Flickr, videos on YouTube, slides on Slideshare Put links on website, newsletter, blog, Facebook
Pop Quiz What are the 4 C’s of CSI? 22
“Clear, Concise, Complete, Correct” Is Good For More Than Specs To really get your attention, I should write like this: Bulleted list Occasional use of bold to prevent skimming Short sentence fragments Explanatory subheads No puns Did I mention lists? -- “Lazy Eyes,” Slate.com
Everyone Reads Like a Contractor No one has enough time to read thoroughly The 1-in-3 Words Rule “3 Steps” “10 Tips” and Other Forwarding Favorites
Tie it All Together Subscription Buttons Does Your Web Presence Support Your Face-to-Face? What About Your Printed Marketing Pieces?
Choose Tools Based on Content 26
The Right Tool 27
The Authentic You 28
Tracking with Twitter “I refuse to tweet...nothing I do is exciting enough that someone would need to know about it NOW!” Lynn A. Javoroski, CSI, CCS
They’re Talking -- Are You Listening? 30 "One of our factories is after to do this stuff but we have not got around to it..." Keith Showell, CSI, CDT
It’s Not A Big Failure If No One Noticed You Failed Social Media Tools are Free-to-Cheap Web Defines Failure As “Nobody Cared”
The 10 Minute Social Media Plan Skim FaceBook, LinkedIn and Twitter Use Google Alerts to track keywords You Don’t Have to Read Everything Goal: Know what’s going on Goal: People know where to find you
Add an Hour a Week Write a blog entry Answer a question on LinkedIn Send an e-newsletter Goal: Build a reputation Goal: Find new audiences
The Big Picture: Your Phone has a Keyboard These new forms of communication have exposed the fact that the voice call is badly designed. It deserves to die. - Clive Thompson, Wired Magazine 34
So Why Aren’t We Using Second Life to Design and Sell Buildings? 35
Follow CSI Web: Twitter: LinkedIn: Search “Groups” for “CSI Construction” at CSI Weekly ( promotes members who blog and tweet – so let me know if you start! 36
Recommended Reading Free e-Newsletter on Social Media Design advice Chris Anderson, “The Long Tail” Seth Godin, “The Big Moo,” “Tribes” Dana Van Den Heuvel William Draves and Julie Coates, “Nine Shift” Simon Sinek, “Start With Why”