Features of Web 2.0 Real-time web updates Community support and loyalty Increased workforce and worker connectivity Dynamic web features increase market Enhanced retail opportunities http://search.twitter.com/
Things to Accept Your Website is one of the MOST important marketing tools. Your audience is active online. Technology can make your life easier!
A Facebook account A Flickr account A Twitter account A LinkedIn account Created a Blog Uploaded a Youtube video Created Podcast How many of you have…….
Facebook Tips for Facebook Business Pages Practice with a personal account first Create a business page from your personal user account Maintain administrative rights to your business page Upload photos/video Market Research Through polling application Direct Target Marketing http://www.facebook.com/advertising/?src=fbj9
Twitter Microblogging o 140 characters Anatomy of a Tweet o # = hashtag - used before a word #birding o @ = direct message - used before a name @cccowman o Shorten URL http://bit.ly http://bit.ly http://www.tiny.cc http://www.tiny.cc
Blogs Almost essential for small or niche business Provides constant updates to customers Drives traffic to your site Creates “enthusiasts” Easy to manage and setup http://nebraskabirding.blogspot.com/
Blogs Easy to Create o http://wordpress.com http://wordpress.com o http://blogger.com http://blogger.com o http://typepad.com http://typepad.com
YouTube Create a Profile Upload Videos Embed in website http://www.youtube.com/user/NebraskaTourism
youtube Extreme Bird Watching - Youtube Get Started with Bird Watching
Podcasting Subscription based - RSS o Audio casts o Video casts
Video Episode Create video o Upload to youtube.com o Upload to podcast o Link file to website
Flickr Upload Photos o Utilize tags and descriptions o Join Groups Embed photography into website Nebraska/Loess Hills Birds o http://www.flickr.com/groups/nebraska_birds/ http://www.flickr.com/groups/nebraska_birds/
RSS Real Simple Syndication http://en.wikipedia.org/wiki/Rss http://en.wikipedia.org/wiki/Rss o Blogs o Podcasts o News Stories o Subscription based
RSS Readers o Google Reader - http://www.google.com/readerhttp://www.google.com/reader Google Reader Help - http://www.google.com/support/reader/ http://www.google.com/support/reader/ o Bloglines - http://www.bloglines.com/http://www.bloglines.com/ o Newsgator - http://www.newsgator.com/http://www.newsgator.com/
There is more to the “Social” story to the "Social" story Many more social sites o http://www.go2web20.net/ http://www.go2web20.net/ Other social media to consider: o Friendfeed o MySpace o Digg o Delicious o Toodledo o LinkedIn
Before you get started What do I need? What am I using the site for? Who’s attention am I trying to get? http://inc.com
More Questions Which sites? Who? Manage Access Personality How personal? Privacy settings? http://inc.com
Things to Do 1.Comment on other’s posts 2.Ask questions in your posts 3.Post links and threads 4.Post relevant events
http://searchenginewatch.com/3635372 Four Steps for Social Marketing Success
Promoting on Social Networks DO 1.Make it compelling/benefit-based 2.Talk about new or unusual features 3.Include discounts or savings DON’T 1.Don’t continually sell 2.Don’t fall short of the expectation that you’ve set http://inc.com
Marketing Strategy Need a Social Networking/Media Strategy o Research customer o Determine time commitment Building relationships and reputations Adding value to conversations relevant to your business. Analyze o What marketing worked well? o What marketing didn't work well or not at all? o Are there any standout reasons?
One Piece – Many Deliverables Write content for blog Blog has RSS feed which goes to feed reader Announce the blog update on twitter which automatically goes to Facebook Create a video Post a link on website Upload to youtube Upload same episode to your ITunes podcast Talk about different things - not just about yourself! Make it 'interesting'!
Good Solid Content Make content relevant Get straight to the point o First sentences in a paragraph o Use bulleted lists Use facts and figures o Reduced by 20% instead prices reduced Clear call to action Use terms and phrases Write 50% less than for print Write for “scan-ability”
Content is the number one reason people come to our Web sites
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