1. LinkedIn Training

2. Why LinkedIn
72% of LinkedIn members are the decision makers in their business
93% of Media (i.e. Local Newspapers, Radio Stations) is on LinkedIn
People go to LinkedIn to find solutions for their business
People go to LinkedIn to do business with others
It is the largest online networking group on the planet

3. Easier to Connect With Professionals
Easy to search
City
Connection Level
Industry
Look for
Referral Sources
Like minded professionals
Groups
Use MB Home Services – change to Posting as Sue White. Following to See First

4. 5 Keys To Success With LinkedIn
Create a profile that presells prospects for you
Join, Grow and Participate in groups filled with your ideal audience
Grow your network and engage your connections
Attract the right people to contact you
Take the conversation offline and do business

5. Needed To Start Professional Photo
Headline – What do you do that brings value?
Summary –
What is your prospects biggest problem
How do you solve that problem
Rich Media – articles and videos
Be complete
Content – blog posts and this is why you need a website

6. Profile Image Professional – but personal (not a logo) But not stuffy
People will not connect with people with no photo
Optional: Add a background image
1584 x 396
From Home Page –
Click on name to the left
Click on Edit icon
Click on Edit icon for profile photo or background image

7. Headline Do not make this the name of your company
Make a compelling statement that will create interest
Can be more than one statement separated by a pipe “|”
Example:
Five Minute Marketing Success | Online Marketing Help | Small Business Marketing Support

8. Profile Summary
Summary needs to let people know what you can do for them – should be the same About on other social media sites
First sentence will be displayed and needs to state the problem you solve
Include Keywords
Not a resume
Include links, images and videos – but don’t overdo

9. Experience Add relevant work experience Education
Include keywords in the description
Link to your website
Education
Include any special training you have done for your profession
Volunteer Information

10. Work on Getting Recommended

11. Edit Public Profile Edit Public url Edit Visibility
Contact and Personal Info
Create links to other social media sites
Add Phone Number

12. Connecting

13. Levels of Connections 1st – direct connection
2nd – connected to someone you are connected to – 6 degrees of Kevin Bacon
3rd – in the same group
More on groups later

14. Recommended Connections
People you know
In your city
Avoid connections with no photo
Click on name for profile
Connect
They must accept before it is in effect
In your profession
Members of organizations you belong to
Good referral sources

15. Accept Connections Accept via email Within LinkedIn – My Network
Accept or Ignore

16. People You May Know While you are on your network
Review People You May Know and connect
Invite – people who are on your list but are not on LinkedIn
Connect – People on LinkedIn that are connected to people you have connected with

17. People Who Viewed Your Profile
From Home Page – left side
Show you who the views are
Shows how long ago they viewed
Can only view first 3 without a paid subscription

18. Search For Local Contacts
Click in Search Box
Search for People
Locations
To future narrow search – use All Filters
Add a personal note as to why you would like to connect

19. Messaging – Making The Connection

20. Sending Messages Give Value Best time to connect
Right after they accepted your connection
Right after you accept their invitation
When they are online
Create a dialog – don’t just assume that some is interested in what you have to offer

21. Bad Example
A part time opening is available . I just thought to let you know that that I and three of my friends have been active participants for months You work less than five hours weekly This helps to have fun, relax and add extra income at no cost No work experience in marketing or research is required and it doesnt affect your full time job If you find this useful. You may refer another friend You can find full info here >>

22. Better
Good Day Sue Do you like to shop? Would you like to be paid to shop? I work with the parks department in North Myrtle Beach and came across a very interesting part-time employment opportunity that might peak your interest. Link here Reply to the message if this sounds interesting

23. Techniques Ask questions – don’t assume
If they are in your city – suggest meeting for coffee – you want to know more about THEIR business – not sell
Invite them to local networking events

24. Posting Posts should be about business Posts can be short snippets
But not selling
Posts can be short snippets
Articles
Images
Videos

25. Engagement Create a schedule and be consistent
2-3 times per week
Share and comment on your connections post
Participate in Groups
More in another video

26. Write An Article Great way to establish creditability
Could be a variation of your blog post
Can add links back to your website
Format the same way you would a blog post
Will me seen by your connections

27. LinkedIn Groups

28. Finding Groups Look for groups in your city, profession or interest
Search by keyword
More
Groups
Click on name of group
It will say Member or Ask to Join

29. Explore Group Read what others are posting Like posts of interest
Post comments
Connect with the writer – mention the group

30. Create Group Click on Groups from the Work Icon Select Groups
Click on My Groups
Create Group
Complete the Group Profile page
Use the description section to state who the group is for and any ground rules

31. Group Engagement Send Messages to connections to Join the group
Start posting to the group
Use other social media platforms to invite people to the group

32. Final Thoughts Spend 15 – 30 minutes on LinkedIn 2-3 times each week
Make new connections
Bring value with your posts – do not sell
Connect locally – make it a habit to reach out to 2-3 local business owners with an offer for coffee or to stop by their place of business or invite them to network.
Be professional at all times

33. Questions