Presentation on theme: "A Case Study in Success Online How to generate revenue through content marketing."— Presentation transcript:
A Case Study in Success Online How to generate revenue through content marketing.
I am Ryan Hanley Insurance Producer, CIC – The Murray Group Insurance Servicers, Inc Creator/Editor – www.RyanHanley.com www.RyanHanley.com Author – The Social Tools Book Producer – The Content Warfare Podcast
Success Online is derived from your ability to consistently deliver value and has nothing to do with your technical knowledge of the Internet.
Ground Rules Ask lots of questions… – Even dumb questions I don’t expect you to be an expert – Be prepared for my honest opinion – You can always follow up with me I may go on a tangent – I promise it will always be relevant I don’t care if you email or send texts You don’t have to ask me to go the bathroom
Our Goals for Today Content Marketing and SEO My SEO Experiment Facebook & Google+ HOW to generate new business revenue from content marketing, SEO and Social Media Action-items to dominate your local market online using content, SEO and Social Media
Myths About Selling Online Internet Shoppers Buy on Price – If we don’t treat our product like a commodity they won’t buy it like a commodity We Need To Be On Every Social Media Site to be Successful – Success online is about becoming a valuable resource Consumers Need Our Expertise – The information gates to our knowledge have been unlocked
Common Objections to Social Media We work on referrals… So does the Internet Internet leads are price shoppers… Statistically not true It takes too much time… You don’t have time for to generate revenue? I don’t know anything about computers… Hire someone that does I don’t like the Internet But your clients do
Content Marketing - is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. SEO (Search Engine Optimization) - is the process of improving the visibility of a website or blog in a search engine's "natural," or un-paid ("organic“) search results.
My SEO Experiment Answer 100 Questions – By video – Two minutes of less – Post on YouTube Create a corresponding blog post – Embed YouTube video in the blog post Post link directly in Facebook Post link directly in Google+ Post link directly in LinkedIN – and Relevant Groups Put links to post in email newsletter
Where do I get content? Client questions CE Classes Trade magazine Community events Charitable events Employee success Testimonials Case studies The weather Safety tips Other insurance agencies Your own experience New technology Market changes Industry events
“If you could only have one insurance question answered what would it be?” ACTION ITEM #1
Get More Facebook Likes Buy easy to remember domain – www.SubscribetoYOURAGENCY.com www.SubscribetoYOURAGENCY.com – www.ConnectwithRyan.com www.ConnectwithRyan.com Facebook Address on Everything Facebook Address displayed on Website w/ Link Link to agency page from personal profile Invite clients and friends to Like agency page Facebook Address in email signature ACTION ITEM #4
Why use Google+ Having 100 Google+ followers increases search engine ranking by 14.63 positions – Indexed by Google Social search relevance with connections – Authorship tag Google Hangouts It’s Google…
http://www.tastyplacement.com/infograph ic-testing-social-media-signals-in-search Google wants you to use Google products
Digital and Social Marketing Strategies Reverse the Flow of Value from Provider to Consumer
Free isn’t free if it’s not getting the job done…
Action-Items for Next Week 1.Write down client questions 2.Place Calls-to-Action on website, blog and social media 3.Update Facebook Page 4.Link to Facebook Page in every communication 5.Create / Update Google+ Page 6.Place Authorship Tag in Blog Posts