1. SOCIAL MEDIA IN 30 MINUTES

2. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…

3. QUESTIONS Who’s out there? What to talk about? What’s working? What’s my 30 minutes look like? How does it all fit together?

4. DEFINITIONS

5. COMMUNITY

6. SOCIAL MEDIA

7. DATA

8. DIY

9. WHO’S OUT THERE?

10. COMMUNITY MAPPING

11. STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?

12. STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?

13. STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?

14. COMMUNITY MAPPING TEMPLATE Get this template! http://bit.ly/DIYcommunity

15. WHAT TO TALK ABOUT?

16. CONTENT PLANNING

17. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events

18. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community

19. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog

20. CONTENT PLANNING TEMPLATE Get this template! http://bit.ly/DIYtemplate

21. WHAT’S WORKING?

22. METRICS

23. GOOGLE ANALYTICS

24. ALERTS

25. METRICS TRACKING TEMPLATE Get this template! http://bit.ly/DIYmetrics

26. REPORTING Internal reporting: Weekly metrics for various platforms Add metrics as you go Look at long term, not just short term changes Monthly reporting of trends and insights External reporting: Share when there is something worth sharing Reporting context, not just numbers Ask for input and feedback

27. WHAT’S MY 30 MIN LOOK LIKE?

28. LISTENING

29. LISTENING WITH RSS

31. LISTENING WITH ALERTS

32. LISTENING WITH TWITTER

33. LISTENING DASHBOARD

35. JOINING

36. JOINING WITH COMMENTS

38. JOINING WITH SIGNPOSTS

39. CREATING

40. CREATING PROFILES

41. CREATING REAL PROFILES

42. CREATING ENGAGING PROFILES

43. CREATING VALUABLE PROFILES

44. CREATING CONTENT

45. HOW TO PUT IT ALL TOGETHER?

46. GAME Playing the Social by Social game for Community-Driven Social Impact 1. Circle up in groups 2. 4-part grid 3. Lots of questions and conversation 4. Sharing with the whole room

47. Who's your community?

48. What is the sweet spot?

49. Which tools could help?

50. What roles are needed?

51. RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunityhttp://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplatehttp://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetricshttp://bit.ly/DIYmetrics Books & Collections: We Are Media: http://wearemedia.orghttp://wearemedia.org Social by Social: http://socialbysocial.comhttp://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php Managing Technology to Meet Your Mission: http://www.amazon.com/Managing- Technology-Meet-Your-Mission/http://www.amazon.com/Managing- Technology-Meet-Your-Mission/

52. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/

53. PHOTO CREDITS Slide 6: http://flickr.com/photos/efleming/237379252/http://flickr.com/photos/efleming/237379252/ Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 8: http://www.flickr.com/photos/grapecity/4237886048http://www.flickr.com/photos/grapecity/4237886048 Slide 10: http://xkcd.com/256/http://xkcd.com/256/ Slide 16: http://www.flickr.com/photos/7819129@N07/http://www.flickr.com/photos/7819129@N07/ Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/http://www.flickr.com/photos/49333515@N03/5244045076/ Slide 28: http://www.flickr.com/photos/doctabu/443262049/http://www.flickr.com/photos/doctabu/443262049/ Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/http://www.flickr.com/photos/billiejoesentourage/3730330633/ Slide 39: http://www.flickr.com/photos/tripletri/3395716436/http://www.flickr.com/photos/tripletri/3395716436/ Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 41: http://www.flickr.com/photos/foxtongue/687861111/http://www.flickr.com/photos/foxtongue/687861111/ Slide 42: http://www.flickr.com/photos/aadplus/3036857920/http://www.flickr.com/photos/aadplus/3036857920/ Slide 43: http://www.flickr.com/photos/tsmall/3673567823/http://www.flickr.com/photos/tsmall/3673567823/ Slide 44: http://www.flickr.com/photos/jagwired/3091227429/http://www.flickr.com/photos/jagwired/3091227429/ Slide 44: http://www.flickr.com/photos/jagwired/3092068214/http://www.flickr.com/photos/jagwired/3092068214/ Slide 44: http://www.flickr.com/photos/jagwired/3091227573/http://www.flickr.com/photos/jagwired/3091227573/

54. QUESTIONS? Email: amy@nten.org Twitter: @amyrsward Web: http://nten.org Blog: http://amysampleward.org