Marketing done by social interactions – Likes – Shares – Comments FREE! (suppose to be)
Facebook Page: Allows you to see reports, create admins, put Facebook apps, etc. Facebook Profile: Your PERSONAL Facebook page Not able to do needed things for marketing Posts: The content you put on your page Likes: Quickly showing your approval Shares: Sharing your post Comments: Interaction
Consistent posting schedule Post: interesting things Make your audience WANT to come to your page and interact Golden Rule: Post with a purpose! What do you want to accomplish? What do you have to offer your audience? Consistent posting schedule Post: interesting things Make your audience WANT to come to your page and interact Golden Rule: Post with a purpose! What do you want to accomplish? What do you have to offer your audience?
What you catch depends on what bait you use. Your audience will depend on what you post. Make sure you are posting properly
Use different types of posts (images, videos, texting) Post relevant to your audience Don’t post same things on multiple social media sites, at least not at the same time Figure out best time for posting I love Cats!
Posting Rules Continue...Posting Rules Continue... Be controversial if appropriate ALWAYS BE CREATIVE Be funny (not all the time) Unique Keep with your brand Overall: GET PEOPLE TALKING
Post slowly at first Find Right Name Find most popular times with target audience Boosting – Facebook Boosts – Like4like.org – Make Friends and share
Requires more motivation/call for action Post dynamic type videos – Informational – 2D Animations – Short Films, etc. Very effective for most type of organizations
Who has a FB profile? Pages – Public figures, bands, businesses “I looked them up on FaceBook and I couldn’t find them, they don’t exist.”
Posts What to post: – Photos – Status Updates, funny stories, lyrics, etc – Videos (from your YouTube!) – Links to interesting/relevant blogs/articles (your own blog, hopefully) When to post: – When the most people will be online to see it! (evenings and weekends, mostly) – REGULARLY! – Scheduled posts – Making other people administrators Boosting: – If you have money... – Since most of us don’t: like4like.org, or just focus on making it really good. (Which you should anyway...)
Other Ways to Promote If you post interesting and relevant things, people will want to see your stuff. Use your own profile, let people know you have a page, and what the page can give them (encouragement, inspiring music, etc) Find organizations/pages/groups who are interested in you or interested in the same things. Pages with the most likes: people search for a celebrity/organization, find their official page, and like it because they want to stay updated.
Meant as a news feed, where you can, in seconds, figure out what’s going on in the world and join the discussion. Limited to 140 characters (every space/letter/punctuation is a character). Meant for anyone: individuals, businesses, churches, etc. (no special pages/groups for businesses) FB promotional rules apply: follow/find others who are interested in you or interested in the same things as you. Be active, post quality, and you’ll find an audience. (This assumes you have something to say.)
I love WordPress! Free Make one if you don’t have a website (if you do have a website, there might be a blogging feature where you can write/post/update and sell your stuff. Social media integration – Good place to put EVERYTHING, when you post a new update, put it as a status update on FB. – Put in YouTube videos – Twitter sidebars...
Examples of Blogs WordPress is also a platform for full websites.