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1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

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1 1 Working with Social Media in Research Settings Victoria Wade Careers Consultant

2 2 What is Social Media? Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks


4 4 How engaging with Social Media could help you…. Share research and projects Research sectors and employers Improve employers access and perception to you; personal branding and a chance to show your skills and achievements Connect with interesting people for advice, information and collaboration Keep up to date on the industry and organisation news/info and recruitment methods

5 5 Organisations are using it

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7 7 How to use social media…. Engage! Follow organisations/prof bodies/leaders in the field Follow accounts that tweet about jobs e.g. @JobOnline Connect with people you meet Consider writing a blog Ask for recommendations on LinkedIn (more later) Join and participate in groups

8 8 Twitter Twitter is a form of free micro-blogging which allows users to send and receive short public messages called tweets. Tweets are limited to no more than 140 characters, and can include links to blogs, web pages, images, videos and all other material online. By following other people and sources you are able to build up an instant, personalized Twitter feed that meets your full range of interests, both academic and personal. Thousands of academics and researchers at all levels of experience and across all disciplines already use Twitter daily, alongside more than 200 million other users.

9 9 Info

10 10 Jobs

11 11 Twitter Tips Tweet about new publications, website update or new blogs. Tweet about new developments of interest from the project’s point of view, for instance, relevant government policy changes, think tank reports, or journal articles. Use hashtags (#) to make your materials more visible – e.g. #phdchat. Start your own! Use your tweets to cover developments at other related research sites, retweeting interesting new material that they produce. Use Twitter to alert people to details of talks, seminars and guest lectures. Seek out your colleagues and academics at schools around the world to foster a stronger community and encourage collaboration. Make sure you never miss a cutting edge article by following big academic journals on Twitter. If you admire a particular scholar or thought leader, start a conversation with him/her on Twitter. Use Twitter for research. There are a number of research opportunities to be found on Twitter, especially because so many archives and libraries have accounts. Assess how your tweeting is working for you and your project using Twitter metrics.

12 12 A professional social network (now 200 million members in more than 200 countries and territories) A way to research companies - the “Follow Company” option on the company’s page to have weekly updates emailed directly to you. A way to find jobs - Some listings include the name of the person who posted the opening 12

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18 18 LinkedIn top tips Profile picture is a must - keep it professional! Not just a cut-and-paste of CV: Be more conversational, show your interests Write a short profile that links to the companies/groups/roles you’re going for List as many relevant skills as possible – employers search by these terms Don’t list personal data Use your own connections to get introduced to new connections Post on forums!

19 19 Facebook

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22 22 What is personal branding?

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24 24 Personal Branding What happens if you Google yourself? - Good idea to do this Identify and communicate what makes you unique and relevant – what have you got to offer? Be professional – think before you put content out there Be consistent using your real name Keep your online profiles up to date and informative Share interesting content Consider creating a personal homepage - Be careful about grammar and spelling Consider the language of the industry and company of interest. This improves your chances of appearing in the search results of potential recruiters, businesses and suppliers.

25 25 Social media blunders!

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