1. May 2, 2013 Julie Theado, Social Media Manager Columbus Metropolitan Library @columbuslibrary Developing Your Social Media Strategy

2. Social media

3. Why social media Build relationships with customers and media. Reputation brand management. Create consistent message. Immediate results. Find what interests your customers through measurement.

4. Why we did it Social media is one area of our overall plan. It’s part of the bigger picture and works together with other communications tools. Every year we develop a social media plan based on CML’s strategic plan.

5. Strategic Plan We are driven by our strategic plan, with customer-focused strategies to meet our customers’ rapidly evolving needs.

6. Our Purpose

7. Our social media strategy 2010: Sharing our value message. Levy year. 2011: Focusing on our collection, eReaders and positioning us as industry leaders. 2012: Reader’s advisory, exceeding customers expectations, measurement and new website. 2013: Reading, engaging customers, Robin Reads

8. Basic social media strategy Social media policy. Listen. Engage if/when it makes sense. Adjust – if it’s not working – stop. Start by using a few tools really well – Facebook, YouTube and Twitter. Monitor and measure.

9. Rules of engagement 70-20-10. It’s about customers. Always monitor and respond. Know when to stop responding. Not every comment deserves a response. Keep your emotions in check.

10. Creating your online personality Don’t differ from your brand – tie back to strategic plan. Share information that’s interesting to customers – not self-serving. Friendly, human interactions – yet professional. Like other community pages or businesses. Respond on their pages.

11. Cuyahoga County Public Library

12. Public Library of Cincinnati and Hamilton Co.

13. New York Public Library

14. What we do in social media Facebook Twitter Bloggers YouTube Pinterest

15. Facebook Develop editorial calendar. Facebook Chats. Historic Photo Fridays. What are you reading Monday.

16. Robin Reads

17. Twitter Part of conversation. CML_RobinReads. Positioning as industry leader. Know audience. FB and Twitter followers aren’t always the same.

18. Blogger relations

19. YouTube Share your story. Post videos on other social media formats. Upload views = 73,000

20. Pinterest

21. Results

22. What’s next Instagram. Google+. LinkedIn. Social media from destination to driver. More measurement and analytics.

23. QUESTIONS?