2. #1 Take a picture of your workspace Giving people a look behind the scenes allows them to get to know your business, and build the type of trust you need to turn them into a customer. Recommended channels: Instagram, Facebook, Twitter, Google+, Pinterest, LinkedIn

3. #2 Answer a question Answering questions from customers every single day. Chances are a lot of the people who follow your updates on sites like Facebook and Twitter will have the same questions! Pick one question and answer it today. Recommended channels: Facebook, Twitter, Google+, LinkedIn

4. #3 Introduce you newest employee(s) on social media People love to see the people who make your business or organization great. Social media is a great place to introduce new employees and make a more human connection. Social media Recommended channels: Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn

5. #4 Share something popular If something is popular at your store or on your website, chances are it will be popular on social media too. Look to highlight your most popular assets on your different social networks.social media Recommended channels: Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram

6. #5 Interview a customer People do business with people that they know, like, and trust. One of the best ways to build that trust is to show real people using or talking about your products or services. Recommended channels: Facebook, Twitter, Google+, Instagram (video)

7. #6 Post a fill-in-the-blank Remember fill in the blank questions from when you were taking tests back in school? Those types of questions are a lot more fun on social media. This is a great way to encourage customers to engage with you and share their ideas. Recommended channels: Facebook, Twitter, Instagram

8. #7 Share something about a community event Small businesses play an important role in the community. If your business speaks to a local clientele, look for opportunities to connect with your surroundings and be part of the local conversation. Recommended channels: Facebook, Twitter, Pinterest

9. #8 Share something funny Entertainment is a big part of why people go on social media in the first place. Look for opportunities to have fun with fans and followers – just be sure to stay true to your brand. Recommended channels: Facebook, Twitter, Instagram, Pinterest

10. #9 Share your story Every business and organization has a story — some longer than others. Look for opportunities to share pieces of that story and let people know why you do what you do. Recommended channels: Facebook, Twitter, Pinterest, Google+, Instagram, LinkedIn

11. #10 Share someone else’s content Sharing other people’s content is a great way to build relationships for your business and can also help position you as a source of helpful information. Recommended channels: Facebook, Twitter, Pinterest, Google+, Instagram, LinkedIn

12. #11 Share a TBT “Throwback Thursday” is a trend on social media where users share an older image on Thursdays as a look back to an earlier time. You can post an image on any social network, and add the hashtag #TBT. Throwback Thursdays are especially popular on Instagram, and are a great way to make a personal connection with your followers. Recommended channels: Instagram, Twitter, Facebook, or Pinterest

13. #12 Post something seasonal Adjust your social media posting schedule to reflect the changing seasons. If it’s a hot summer day, offer a way to cool off. If you’re looking forward to the fall, give some advice for heading back to school. This is a great way to make a more personal connection with your fans and followers, even if you’re still talking about your products. Recommended channels: Facebook, Twitter, Instagram, Pinterest

14. #13 Share some inspiration What inspires you? It could be a picture of your team, an article you read online, or just a quote that you think your audience would connect with. If you’re a nonprofit, sharing inspiration could be something simple like an update on your progress for the year or a milestone worth celebrating. Recommended channels: Facebook, Twitter, Pinterest, Instagram, Google+

15. #14 Highlight a customer of the month Don’t just show your customers talking about you; talk about your customers! Once a month, pick one special customer or supporter and celebrate them. If they are a fan or a follower, you can easily tag them and they will receive a notification that you’re featuring them! Recommended channels: Facebook, Twitter, Instagram, Pinterest, Twitter

16. #15 Share something about an event that you recently attended Hopefully you have time to get out of your store or office occasionally and attend an event. Did you take notes or snap any pictures? Have you seen any articles or blog posts about the event that you think your audience would be interested in? Share it and let people see what you’ve been up to. Recommended channels: Facebook, Twitter, Instagram, Pinterest, Google+

17. #16 Share an attention grabbing statistic Have you read an interesting statistic or new study that relates to your industry and you think people would be interested in? Share it! Stats catch people’s attention and are a great form of shareable content. Recommended channels: Facebook, Twitter, LinkedIn, Google+

18. #17 Ask your audience a multiple choice question Let fans offer their input with a multiple choice question. This is a great way to boost engagement and also gives your audience the chance to share their ideas. Recommended channels: Facebook, Google+

19. #18 Create a video, featuring people or products from your business Creating and sharing videos has never been easier, thanks to social media. With a smartphone, you can snap a quick video and automatically share it on sites like Facebook or Twitter. Or even use Instagram’s video feature to create a shareable 15-second video from your store or office. Recommended channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+

20. #19 Do a repeat of something that worked well Take a look at some of the content you’ve shared in the past. Was there a particular Facebook post that generated a bunch of shares, or a photo on Instagram that saw a ton of comments? Don’t reinvent the wheel. Look to create something similar and try sharing it again. Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+

21. #20 Share your latest email newsletter or announcement Does your business send email newsletters or announcements on a regular basis? If so, you’ve already done the work to create great content. Share your latest email on social media and show fans and followers what they’re missing out on. Recommended channels: Facebook, Twitter, LinkedIn, Google+

22. #21 Link to an infographic you think your audience will enjoy These days, you can find an infographic about anything. Don’t believe me — log on to Twitter and search for your industry and the word infographic (Example: restaurant infographic). Chances are you’ll see a ton of infographics that have generated a lot of tweets and retweets on Twitter for you to share. Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+

23. #22 Edit and share an image You can make an image stand out by editing it online. With a tool like PicMonkey you can edit images by adding text, filters, or overlays in a matter of minutes. You can also use a tool like Canva to add new designs to images or resize them to fit the dimensions of special social networks. Recommended channels: Facebook, Twitter, Pinterest, Instagram, Google+

24. #23 Correct a common misconception that relates to your industry Education is a powerful tool for building relationships online. Try to teach your audience something they didn’t know, or even misunderstood, about your industry. This is an easy way to share your expertise and hopefully spark a conversation with fans and followers. Recommended channels: Facebook, Twitter, LinkedIn, Google+

25. #24 Share your favorite book or something that’s on your reading list Have you read something good lately? Talk about it on social media. This is a great way to connect with fans and followers beyond talking about the products you sell or the services you offer. Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+

26. #25 Give a shout out to another local business or organization Picking up lunch at a local restaurant? Snap a picture and share it with your audience. Are you following other local organizations on Facebook or Twitter? Share one of their posts and show some support. Recommended channels: Facebook, Twitter, Pinterest, Instagram

27. #26 Show off your expertise with a helpful tip Chances are you know a ton of tips and tricks your audience would love. Write down a list of helpful tips related to a particular product or service you provide. You may even have tips from customers. Share them and make sure to mention the customer in your post. Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram

28. #27 Post something in celebration of a company milestone There’s a reason why the people who like your Facebook Page are called fans. These people really do care about your success and want to be there to celebrate it. Let them in on the celebration by talking about it on your different social channels. Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram

29. #28 Cross-promote your social channels Have you gotten started on a new social network lately? Sharing content across your social networks is a great way to bring your social media audiences together. Recommended channels: Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram

30. #29 Ask people to join your mailing list Posting to social media is a great way to keep people up-to-date and build an online community. If you want to reach your audience even more effectively, encourage them to join your mailing list. Be clear about what and how often you send, so they know what they’re signing up for. Recommended channels: Facebook, Twitter, LinkedIn, Google+

31. #30 Thank your customers for their support Here’s an easy one — say thanks! It’s never a bad idea to let your customers know how much they mean to you. Tell them what they mean to you and they’ll show you the same with their continued business. Recommended channels: Facebook, Twitter, Instagram