1. FLORIDA STATE UNIVERSITY College of Communication & Information Maximizing Linked

2. FLORIDA STATE UNIVERSITY College of Communication & Information LinkedIn for the Student Professional Why have a LinkedIn? Students and LinkedIn Maximize Your LinkedIn Utilizing Group/Alumni Networks Pulse & Connected Finding the Job Recommendations

3. FLORIDA STATE UNIVERSITY College of Communication & Information Why is LinkedIn Important? More than 364 million registered members Best place to get hired for a job! Over 39 million students/recent graduates Students are LinkedIn’s fastest-growing demographic 25 million LinkedIn profile views per day Stay on top of industry news

4. FLORIDA STATE UNIVERSITY College of Communication & Information Recruiters & LinkedIn Over 94% of recruiters are looking at you Keyword Searching Join industry groups & follow discussions Follow key industry influencers Don’t have to guess your skills and qualifications Recommendations

5. FLORIDA STATE UNIVERSITY College of Communication & Information Recruiters & LinkedIn “LinkedIn is by far the most potent tool available to job seekers and recruiters today to break through the noise and connect with each other. LinkedIn bridges the gap. The guy I met had used LinkedIn only once a few months earlier to create his profile. I told him, frankly, that's like using a samurai sword as a kitchen knife. ” – Prashin Chaturvedi Business Transformation Leader

6. FLORIDA STATE UNIVERSITY College of Communication & Information What Recruiters Look For Does this person really want the job? Who does this person know? Who has this person impressed? Recommendations? Can this person transform experiences and communicate them effectively?

7. FLORIDA STATE UNIVERSITY College of Communication & Information Benefits of LinkedIn Professional business website to self-promote Connections to groups, alumni, companies, and business professionals in any industry Find jobs and/or internships Stay connected to the latest industry news with PULSE

8. FLORIDA STATE UNIVERSITY College of Communication & Information Maximizing LinkedIn Professional profile picture Education (awards, honors, leadership, involvement) Work experience / internships Volunteer/Community Service Group/Extra-Curricular Involvement

9. FLORIDA STATE UNIVERSITY College of Communication & Information Making a Robust Profile Write a Compelling Summary – WHO are you, beyond your degree/experience? – WHAT makes you different from everyone else? – WHY should someone choose to work with, connect, endorse, or communicate with you?

10. FLORIDA STATE UNIVERSITY College of Communication & Information The Summary Personalize! Don’t Skip!

11. FLORIDA STATE UNIVERSITY College of Communication & Information The Headshot If the summary statement tells people who we are, a professional profile picture SHOWS it! Use a photo that is professional AND personable.

12. FLORIDA STATE UNIVERSITY College of Communication & Information Connecting with YOUR Group

13. FLORIDA STATE UNIVERSITY College of Communication & Information Join and Participate in Groups Peer engagement Post articles and ask questions Make connections in areas of passion

14. FLORIDA STATE UNIVERSITY College of Communication & Information Alumni on LinkedIn Explore possibilities: See what alumni in your field have accomplished Make connections: Reach out to alumni in your field for industry expertise and career opportunities Find opportunities: From mentoring to jobs, alumni are often ready help!

15. FLORIDA STATE UNIVERSITY College of Communication & Information Looking up Alumni Search by: Location Company Industry

16. FLORIDA STATE UNIVERSITY College of Communication & Information Pulse App LinkedIn product App for Android, iOS and HTML5 browsers News from multiple RSS feeds Personalized news

17. FLORIDA STATE UNIVERSITY College of Communication & Information Connected App Connected provides an easy way to strengthen your relationships - takes dates/events out of regular LinkedIn and reminds you about them “Celebrate moments that matter”: Know when people in your network change jobs, are mentioned in the news, have work anniversaries or birthdays “Stay connected to your connections”: In a matter of minutes and just a few swipes, Connected makes networking more fun and light touch. Connected’s card- based app experience, a first for LinkedIn, puts people at its center, is simple and easy to use. Connected is a focused app that is specifically designed to help you network effectively.

18. FLORIDA STATE UNIVERSITY College of Communication & Information Updating Your Profile Make your profile detailed Use an appropriate picture Add connections Personalize your page Add certifications and skills Write a compelling summary Profiles are MINED FOR DATA!!!!

19. FLORIDA STATE UNIVERSITY College of Communication & Information Posting Content Don’t post at night or weekend Busiest times: morning and midday, Monday through Friday

20. FLORIDA STATE UNIVERSITY College of Communication & Information Posting Content 20 posts per month can help you reach 60 percent of your unique audience. You typically reach 20 percent of your followers with a single post.

21. FLORIDA STATE UNIVERSITY College of Communication & Information Skills Skills are more than just education Skills broadcast your abilities People can endorse your skills See what skills are popular in your field

22. FLORIDA STATE UNIVERSITY College of Communication & Information

23. FLORIDA STATE UNIVERSITY College of Communication & Information Following Companies Learn new developments on your favorite company LinkedIn gives recommendations of other companies Following a company shows you're interest See how others who are interested in that company or working for that company are marketing themselves See ALUMNI at those companies

24. FLORIDA STATE UNIVERSITY College of Communication & Information Following Companies

25. FLORIDA STATE UNIVERSITY College of Communication & Information Finding a Job You can search for a job right on LinkedIn You can search by: Location, Company Size, and or Industry LinkedIn will show you open positions that are posted You can save jobs, save searches, and or apply right there from LinkedIn

26. FLORIDA STATE UNIVERSITY College of Communication & Information Finding a Job

27. FLORIDA STATE UNIVERSITY College of Communication & Information

28. FLORIDA STATE UNIVERSITY College of Communication & Information Keeping in touch Tracking friends, coworkers, family Celebrating work anniversary, new job, etc. Say Congrats Send a message—Hi! New possible connections

29. FLORIDA STATE UNIVERSITY College of Communication & Information Be an All-STAR!

30. FLORIDA STATE UNIVERSITY College of Communication & Information 5 STEPS Be a linkedin All-Star

31. FLORIDA STATE UNIVERSITY College of Communication & Information #1 Professional Header w/ Targeted Keywords

32. FLORIDA STATE UNIVERSITY College of Communication & Information #2 Impactful Summary Give a summary! Make it Concise Media Links Include Contact Information Tell a story

33. FLORIDA STATE UNIVERSITY College of Communication & Information #3 Market your Experience Gain experience Include all achievements Use action verbs and pay attention to tense

34. FLORIDA STATE UNIVERSITY College of Communication & Information

35. FLORIDA STATE UNIVERSITY College of Communication & Information #4 Provide Examples Show your work Keep tabs on all activities and try to leave with something tangible Website, Github, Youtube

36. FLORIDA STATE UNIVERSITY College of Communication & Information Stay Engaged Update Content constantly Endorse others Upload relevant content Connect REACH OUT

37. FLORIDA STATE UNIVERSITY College of Communication & Information Questions?