2. .

5. Outline 1.About LinkedIn 2.Personal Profile 3.Make Connections 4.Communicate 5.Groups 6.Pages 7.Events 8.Answers 9.Applications 10.Direct Ads

6. www.LinkedIn.com/in/rosshair

7. Linked In Help http://learn.linkedin.com

8. Linked In Help and User Guides

9. Why Linked In?

10. LinkedIn is the Professional Network

11. 110 Million Users 2 Billion People Searches in 2010 Average Age 42 Average Income $109,000

12. December 2009

14. Because that’s where you’ll find your customer!

15. Executives from Every Fortune 500 Company Hiring Solutions Used by 73% of Fortune 100 2 Million Companies have Pages 11 Million Recent College Graduates

16. LinkedIn is Viral

17. Metcalfe’s law

18. Compare to Facebook

19. Tweak Our LinkedIn Strategy and Tactics

20. Discovery # 1 It’s EASY to make FRIENDS on Social Networks!

21. More Difficult on LinkedIn Beware of Suspension

22. Discovery # 2 It’s DIFFICULT to SELL real estate on social networks

23. Discovery # 3 It’s IMPOSSIBLE to MANAGE thousands of relationships on social networks

24. Easier on LinkedIn 50 people at a Time Export Contact List

25. My Social Media Strategy 1.Make as many friends online as possible 2.Don’t even try to sell or build real relationships on social networks****** 3.Build my close relationships outside of the social networks

27. Social Media Marketing Funnel

29. Conversion, Conversion, Conversion Convert Visitors into Contacts and then Clients

30. Process Find Prospects Convert Prospects into Friends Convert Friends into Group Members Convert Group Members into Contacts Convert Contacts into Clients

31. LinkedIn Short Cut

32. Export Contacts

34. Different Accounts

36. 2 – Your Personal Profile

37. Create Your Personal Profile 1.Picture Equals Brand 2.Information is Key 3.Get Vanity URL www.linkedin.com/in/rosshair www.linkedin.com/in/rosshair 4.Privacy Settings – everyone 5.Detailed Profile 6.SEO 7.Website Secret

38. Professional Picture

39. Information is Key

40. Profile Search Keyword Rich Change Regularly Instant Results

41. 5 Key Sections 1.Your Name 2.Header 3.Current Position 4.Summary 5.Experience

42. Headline

43. Overview

44. Summary

45. Education

46. Experience

47. Account Name

48. Skills and Specialties

49. Denver Real Estate Search

50. Account Name

52. Experience

53. Recommendations

54. Create a Vanity URL www.linkedin.com/in/rosshair

55. Public Profile URL

56. Adjust Your Settings

58. Activity Feed

59. Public Profile

60. Websites

61. Recommendations

63. Internal SEO

64. Profile Search

65. External SEO

66. William Watson on Google

67. Ross Hair on Google

69. 3 - Make Connections

70. Connections are the Building Blocks of Your Network

73. Invite Your existing Contacts

74. Invite Outside of LinkedIn

75. Invite to Connect

76. Import from Desktop

80. Search and Find New Friends

81. Use Faceted Search

86. Shared Connections

90. Search for Local Groups

92. Wait for Invitations

93. The Tipping Point

94. Post Content and Comments

96. 4 - Communicate Post an Update

98. Social Tools

99. Post Constantly and Consistently

100. What Happens When You Post an Update?

102. Appears on Home Page

103. Includes Social Tools

104. Share

105. Exercise

106. Post a Message to up to 50 Connections

108. Message Inbox

109. Post to Groups

111. Syndicate to Groups

112. e

113. e

114. e

115. How, What, Why and When to Post

117. Start a Group

118. H

120. The Power of Groups Leverage your time and accelerate growth Community facing Open lines of communication Mass email once a week Daily Discussion Digest Mass invite by uploading contacts Delegate work

121. Anatomy of a Group

122. H

123. 4 Prime Pieces of Real Estate Latest Discussion Most Popular Discussion Manager’s Choice Updates

124. Social Tools

125. Post Consistently and Constantly

126. Daily Digest

127. Group Dashboard

128. Manage Discussions

129. Manager’s Choice

130. Prime Position

131. Newsfeed

132. Templates

134. Share Group

135. Send an Announcement

136. Create Sub Groups

137. 1 – Set Up Group

138. Name and Logo Keyword Rich Denver Colorado Must be Found in Search

139. Community Facing Town Interest (Golf)

140. Moderate Membership

141. Set Group Rules, Templates and Newsfeeds

142. 2 – Seed with Content

143. Daily Posts Manager’s Choice Newsfeed

144. 3 - Add Group Members

145. Invite People You Know

146. Group Invites

147. Personalize Email Invite

148. Invite Connections

149. Upload a File

150. Invite Outside of LinkedIn

151. Invite People You Don’t Know

152. Search for Local Groups

153. 4 – Delegate

154. Add Managers and Moderators

155. Share Group

156. Invite Connections and Contacts

157. The Tipping Point

158. Linked in Group Secret

160. Use Applications

161. Applications WordPress Slide Share Twitter Polls Company Buzz Events

162. WordPress

163. Blog RSS on Profile

164. Slide Share

165. Adds Power Point to Profile

166. Twitter

167. Open Twitter Settings

168. Company Buzz

169. Appears on Profile

170. Polls

171. Events

173. Promote Events

174. Answers

175. Search by Keyword

176. Linked In Ads Auction bid Detailed Targeting Analytics