Engaging Visitors to Your Website Where is the value proposition (have I come to the right site? – why should I buy from you?) Where are the calls to action? How easy is It to buy your product/service/message? Can you stand behind what you claim – testimonials, accreditations, 3 rd Party validation Before you leave – give me your email address How many ways can I interact with the site?
What can I do with facebook? Create a page for my business Allow clients to find and “like” my page Post comments, photos, special offers, videos events Build a community of like minded individuals Find out what your customers think of you Advertise
Getting the most from facebook What is your story? Who is your target audience? Set up a page Link page to business address not personal Get a vanity URL Post regularly but vary what you post
What can I do with Twitter? Broadcast short messages (140 characters) Can include shortened links (bit.ly) Build a network of followers Micro-blog on your chosen topics Use mobiles to tweet and receive tweets as well as desktop applications Follow tweeps who interest you Use the list function to create groups
Linked In Formed May 2003 170 Million Members >50% are US based Targeted at Business People
What can I do with Linked In Build a network of colleagues, friends, partners etc. Build a google searchable profile for you and the business Get recommendations from clients & colleagues Position yourself as an expert Recruit for employees/be recruited yourself Advertise & find sales leads
Get the best from Linked In Ask for recommendations/testimonials Build as big a network as possible Start answering & posing questions Create a vanity URL View my profile buttons Complete the profile!