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SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas www.wpblogsites.com @techcoach
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About Sandra Computer Science degree Trained Coach Speaks both Geek and English www.wpblogsites.com
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What are our Goals Today? To introduce you to the social media world and inspire you to implement social media into your promotion and marketing plans. www.wpblogsites.com
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What is Social Media? Internet and mobile- based tools for sharing, generating, engaging, promoting and discussing content, news, ideas, events etc. It allows us to communicate, promote, educate and connect with our communities and target markets. www.wpblogsites.com
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Facebook #2 YouTube #4 Blogger #9 Twitter #10 Top Social Media Sites in Canada* *According to Alexa.com www.wpblogsites.com
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What are the top 3 Social Media Tools YOU should use? 1. Facebook 2. Twitter 3. Blogging www.wpblogsites.com
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FACEBOOK www.wpblogsites.com
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FACEBOOK Facebook personal account vs Facebook profile page aka "Fan Page" www.wpblogsites.com
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Facebook Profile Page/Fan Page Meant for organizations, corporations, public figures, businesses, celebrities, rock stars etc. No limit to your “fans” None of your personal information is shared here There’s more… Personal Account It's personal Allows only 5000 friends Contains information you may not want others to see (i.e. family pictures) www.wpblogsites.com
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Facebook Fan Page Fans can easily suggest it to their friends Events, links, discussion, photos and videos are used to promote your organization Easy for you and easy for your fans Multiple administrators can be added to keep the page updated Fans do not need to wait to be approved, it's automatic Statistics Who visits the page How many fans you have Daily/Weekly/Monthly active users www.wpblogsites.com
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Facebook Fan Page: Demographics www.wpblogsites.com
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Facebook Fan Page: Activity www.wpblogsites.com
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Facebook Fan Page: Media Consumption www.wpblogsites.com
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Facebook Fan Page: Interactions www.wpblogsites.com
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What can a Facebook profile page do? Share on Facebook Promote Events Communicate with fans Educate them through content Generate Community Post pictures and videos from previous events Promote your organization Look Cool! :) www.wpblogsites.com
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Facebook 1. Create a Facebook profile page 2. Fill in your company overview 3. Fill in your mission 4. Add a profile image (ie. your logo) 5. Write your mini bio 6. Write on your wall 7. Get your teammates to "like" your Facebook profile page 8. Once you have 25 "fans" customize your url (easier to remember & promote) 9. Link your Facebook page to your blog/website, email signatures, newsletters, brochures and post it in your lobby or other high traffic area 10. "Promote your upcoming event" using the "Events" app 11. Keep it fresh: Continuously add information (text, photographs and video) about your events and organization to your wall. How to implement Facebook into your health promotion plans www.wpblogsites.com
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Facebook Activity Name your Facebook Profile Page Write your bio/company overview Write your company mission: What image will you use? (tip: use an image that is a square) Write your mini bio that appears on the sidebar _____________________ www.wpblogsites.com
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Facebook Homework Complete your "to do" list for your Facebook fan page Search for and "like" other fan pages. What do you like or dislike about them? Assign a team of 3 to keep your Facebook fan page fresh and to continuously promote your fan page www.wpblogsites.com
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TWITTER What is Twitter? www.wpblogsites.com
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What is a Tweet? 140 Characters Can include links to text, images or video www.wpblogsites.com
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Replies and Mentions To reply to someone click the "reply" button To mention someone add "@" + their username (no spaces) like: @techcoach Thank you for your insightful tweet! www.wpblogsites.com
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Retweet (RT) Repeat + Tweet = Retweet To retweet click the "retweet" button or copy the tweet and put "RT" + @user_name + ":" paste the tweet here www.wpblogsites.com
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Hashtags (#) Tag your tweets key words or terms to add to the conversation #Toronto #Waterloo #health #hcsm (health care social media) http://search.twitter.com http://www.tweetchat.com www.wpblogsites.com
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Trends What are the hot topics people are talking about on Twitter? www.wpblogsites.com
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Twitter Assignment: How to tweet to promote your Organization What events are coming up that you can promote? Write 3 different tweets about this event: Ask for feedback regarding Ask for suggestions regarding _____________________ www.wpblogsites.com
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Twitter 1. Create a twitter account 2. Fill in your profile information 3. Fill in your website 4. Add a profile image (ie. your logo) 5. Write your mini bio 6. Tweet a message or two 7. Follow at least 20 people 8. Link your Twitter profile to your blog/website, email signatures, newsletters, brochures and post it in your lobby or other high traffic area 9. Create a Tweet plan for each event and schedule your tweets 10. Follow 20 new people a day 11. Tweet at least 5 times a day and add the appropriate hashtag 12. Retweet at least once a day 13. Reply to all who @ you How to implement Twitter into your health promotion plans www.wpblogsites.com
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Twitter Homework Complete your "to do" list for implementing Twitter Assign a team of 3 to keep your Twitter account fresh! Create a tweet plan for each event Schedule tweets or manually add tweets (at least 5 a day) Follow new people daily Reply to those who mentioned you Retweet at least once a day Don't forget the Hash tags! :) Install tweetdeck.com or hootsuite.comtweetdeck.comhootsuite.com www.wpblogsites.com
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Blogging www.wpblogsites.com
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What is Blogging? an online public journal a place to promote your organization a place to educate your audience a place to build community If you can write an email you can write a blog post! www.wpblogsites.com
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What do I write about? Upcoming events What's in the news Tips Top 10 lists How to's Past events including testimonials, pictures and videos Other promotions Interviews www.wpblogsites.com
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How to get blog post ideas? 1. Step away from your computer! 2. What's in the news that would be beneficial to your audience? 3. Google Alerts! http://alerts.google.com http://alerts.google.com 4. Ask your audience what they want! 5. Create "themes" for your blog. Look at your themes to get ideas and get unstuck 6. Look at content you already have (the 3 R's) www.wpblogsites.com
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Blog 1. Install WordPress on your.com (or have a professional do it) 2. Pick a theme or have a custom theme created for you 3. Create 5 categories aka "themes" that you will blog about 4. Create a Feedburner account and add the option to receive your blog posts by email 5. Write your first post 6. Post a link to your blog post to your Facebook and Twitter 7. Link your Blog URL to your blog/website, email signatures, newsletters, brochures and post it in your lobby or other high traffic area 8. Keep it fresh: Continuously add information (text, photographs and video) about your events and organization to your blog. 9. Write a blog post 2-3 times a week and add a question to the bottom of it to encourage comments How to implement Blogging into your health promotion plans www.wpblogsites.com
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Blogging Assignment: How to tweet to promote your Organization What 3 blog posts can you create this week? What are your 5 "themes" _____________________ www.wpblogsites.com
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Blogging Homework Assign a team to keep your Blog maintained and add new blog posts Ask your team members for contributions www.wpblogsites.com
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BONUS… Integrate Facebook, Twitter and your blog so that you can automate and leverage your content! www.wpblogsites.com
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Questions… www.wpblogsites.com
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Where to Find Me Sandra De Freitas www.WPBlogsites.com @TechCoach (www.twitter.com/techcoach)www.twitter.com/techcoach http://www.facebook.com/WordPressBlogsites www.wpblogsites.com
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