© 2008 Eyeblaster. All rights reserved Presented by: Limor Nadav-Greenberg ● Solution Specialist ● 26 st Aug 2009 New Publishing Process EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/ /227/147 Primary colors Light tint 123/69/26 26/35/7 81/ /100/20 Dark tint

© 2008 Eyeblaster. All rights reserved Content Introduction Overview of the New Publishing Process (NPP) NPP in the ACM Q&A Upgrade Plan Next Step

© 2008 Eyeblaster. All rights reserved The New Publishing Process - Introduction Rational Remove obstacles and shorten work processes Eyeblaster should not be the bottle-neck and enforce unecessary work processes Streamline the work process between media and publishers Publishers work – less effort, less time Upgrade to NPP All clients in one go (media, publishers and creative) Separate from upgrade to MediaMind First in Beta markets (ES, DE, NZ), then worldwide

© 2008 Eyeblaster. All rights reserved Overview of the NPP The Old Process: Agency/Creative Shop sends ads for approval Publisher logs in to the system, previews the ad, and approves it Publisher is required to generate tags for all flights The New Process: Ads are published With one click - Agency generates and sends a code package to the publisher Publisher receives an with a link to preview ads and take tags Publisher can log in to the system, preview, and reject ads Agencies can republish rejected ads after solving the problem

© 2008 Eyeblaster. All rights reserved The NPP Workflow Agency creates campaign, placements, and ads Agency publishes campaign Publisher receives with link to a dynamically updating web page Publisher places tags on ad servers Ads go live The publisher can log in to the ACM at any time, review ads, generate tags, and so on. However, this is now optional, not mandatory

© 2008 Eyeblaster. All rights reserved New Publishing Process in ACM

© 2008 Eyeblaster. All rights reserved Media View

© 2008 Eyeblaster. All rights reserved New button added to the Campaigns list Allows you to publish the whole campaign Publishing Campaign

© 2008 Eyeblaster. All rights reserved Publishing Campaign From this page: 1.Select publishers 2.Publish the campaign 3.Send to contacts / yourself 4.Add a note to publishers 5.Send the code package to publishers.

© 2008 Eyeblaster. All rights reserved Select Site Contacts If the user chose to send the code package to site contacts, a floater window will open in which the user can: 1.Add a new contact. 2.Remove a contact from the recipients list.

© 2008 Eyeblaster. All rights reserved Select Site Contacts : Make sure there is at least one contact per publisher if a publisher has no contacts in this list – no one will receive the code package

© 2008 Eyeblaster. All rights reserved Select Site Contacts When clicking Add New, another floater opens in which the user can: Either select an existing contact to add to this list, Or enter details of a new contact. This contact will be added as a user to the publisher’s contact list.

© 2008 Eyeblaster. All rights reserved Messages Received Upon Sending the Code Package Note: Each site will get his own code package! After selecting the site contacts, and clicking on 'send code' you will receive the message below

© 2008 Eyeblaster. All rights reserved Messages Received Upon Sending the Code Package  Note: If IO has not been generated yet – you would get the message below Would generate the IOWould cancel the action Then the IO will need to be signed Then generation of code package will be available

© 2008 Eyeblaster. All rights reserved Messages Received Upon Sending the Code Package If there are placements pending IO signature or with no published ads – you would be asked whether or not to send code package Would send the code packageWould not send it Placements pending IO would appear with no tags Placements with no published ads would not appear at all

© 2008 Eyeblaster. All rights reserved Recommended workflow (if IO is required) 1. Set up campaign flights and ads 2. Publish the whole campaign 3. Click 'yes' to continue and generate the IO 4. Sign the IO 5. Publish the whole campaign again 6. Select the relevant contacts for each publisher 7. Send the code package to the selected publishers Mission is complete! Remember:  If new flights are added to a campaign for which code package has already been generated – notify the publisher on the new flight or send them the code package again  If you wish to publish a whole campaign without sending a code package to publishers – you can do it by sending it to yourself only

© 2008 Eyeblaster. All rights reserved Publishing the Campaign is Complete! Media initiates the process Once published – ads are immidiately available for serving All that is required now is for the publishers to take the tags (that were sent to them) and put them on their site.

© 2008 Eyeblaster. All rights reserved Publishers’ View

© 2008 Eyeblaster. All rights reserved Alert Sent to Publishers Does not require a log in! General Information

© 2008 Eyeblaster. All rights reserved Alert Sent to Publishers Does not require a log in! Plain Text Version (tags)

© 2008 Eyeblaster. All rights reserved Plain Text Version

© 2008 Eyeblaster. All rights reserved Alert Sent to Publishers Does not require a log in! Link to Code Package

© 2008 Eyeblaster. All rights reserved HTML Code Package : Information in this page is always up to date!

© 2008 Eyeblaster. All rights reserved HTML Code Package Link to EB will take the user to the relevant campaign (requires login) The first section: “Action Required” – contains tags

© 2008 Eyeblaster. All rights reserved Account Settings

© 2008 Eyeblaster. All rights reserved Preview Placement Does not require a log in

© 2008 Eyeblaster. All rights reserved HTML Code Package The second section includes flights that are live / pending IO (no tags)

© 2008 Eyeblaster. All rights reserved HTML Code Package The second section includes flights that are live / pending IO (no tags)

© 2008 Eyeblaster. All rights reserved Publishers view summary Publisher recieves alert  go to code package  review ads (optional through logging into ACM)  grab tags. Note: the publisher can login to ACM at all times to:  Grab tags for published flights / for the whole campaign  Regenerate tags according to different settings (if needed)  Review and reject ads alert Code package Get Tags

© 2008 Eyeblaster. All rights reserved Additional Publishing Options

© 2008 Eyeblaster. All rights reserved Publishing Flights In the ACM - Flights still need to be published before an ad can be published If agency published a flight – it will be visible to the publisher in EB

© 2008 Eyeblaster. All rights reserved Ads ‘submitted’ will become published Published ads will be immediately available for serving

© 2008 Eyeblaster. All rights reserved Publishing Campaign & Ads - Summary Publishing Options (for media) Whole campaign Individual ads Flight The Meaning of Publishing Published = approved (in the old process) Agency can publish an ad at any time: - Attached - Rejected Publisher and Agency can reject an ad (replaces the recall process)

© 2008 Eyeblaster. All rights reserved Q&A

© 2008 Eyeblaster. All rights reserved Important Upgrade Milestones 26 th : Release to ES July 16 th : Release to DE 30 th: Release to NZ August Sep 13 th : Go/No go decision Oct 11 th : Release of NPP to all markets Sept - Oct Upgrade Method: 1. Sep 13 th - First notification 2. Sep 27 th – Second notification; AMs start training major clients 3. Oct 11 th – Release date; Third notification & Pop up message

© 2008 Eyeblaster. All rights reserved Notifications Dear, We are pleased to announce several upcoming enhancements to the campaigns publishing process within the Eyeblaster Ad Campaign Manager (ACM). Highlights of upcoming enhancements: 1-click ad publishing, no time consuming approvals Instant, fully functional tags for entire campaign Auto code generation based on custom preferences Click & Grab tags, no more fussing with logins or passwords The new campaign publishing process Quick Start Videos Agency users - click here for details (media & creative) Site users – click here for details What now? For now there is nothing for you to do. We simply wanted to bring this plan to your attention. You will receive another alert on August 17 when the new process is launched. Then you can start enjoying all of its advantages. Until then, please contact me directly if you have any questions. Sincerely, and the Eyeblaster Team

© 2008 Eyeblaster. All rights reserved Next Steps What is required of you now:  Translate notifications (optional). Send them back by Sep 4 th  Review and approve the recipients list for your region by Sep 4 th  Map your clients and decide which require in-person training  Set up meetings with those clients  Share with the UE team your training plans (please send it to me)  Meet with clients and explain how the new process works  Support clients when the NPP is released (Oct 11 th )  Monitor upgrade to NPP:  Make sure agency clients send code packages to publishers (be in touch with them)  Make sure tags are generated at least a day prior to serving date

© 2008 Eyeblaster. All rights reserved Recipients list

© 2008 Eyeblaster. All rights reserved GOOD LUCK!