1. Placements Primary colors EB Orange 246/137/51 EB Green 52/70/13
EB Gray 161/161/161
EB Yellow 255/200/40
250/196/153
153/162/134
208/208/208
255/227/147
Primary colors
Light tint
123/69/26
26/35/7
81/8181
128/100/20
Dark tint
Placements
Presented by: Limor Nadav-Greenberg● Ssolution Specialist ● 21st June 2009

2. Agenda Ways to upload media Old vs. New Q&A Add New Placement
Quick Editing
Old vs. New
Q&A
Note: one of the major changes in terminology in MediaMind is that Flights are now called placements.
We will be using this term repeatedly this week, so you better start getting used to it… 

3. Placement Settings

4. Where are we in the campaign flow?
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After you have set up the campaign and added the contacts information (not mandatory), you can move on to the next step and upload your media plan.

5. Ways to upload media plan
One by one – through 'Add New' – Best to use whe only several placements need to be created
Quick Editing – Best to use when changes need to be done on many placements. For example when you copy a placement 10 times and need to make small changes on each one
Excel Trafficking – Best to use an uplaod of a complete media plan in one go
As in the current system you can use all three ways to upload media plan to EB platform.
In this session we will explain how things have changed in MediaMind with respect to the placements set up, and how to create placements through the first options mentioned. The excel trafficking will be explained in the following session.

6. Access to Add New Placement
Campaign flow > Media Plan tab
Placements list
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7. Add New Placement

8. Add New Placement Mandatory fields
Agency: disabled for "regular" users (enabled for AM's)
Terminology changes:
Publisher  Site
Section Details  Placement Name – Now mandatory
This is the view of AM’s. “Regular” media users will not be able to select anyone else other than themselves.
Mandatory fields:
Agency – tree view, allows to drill down to the country level (new)
2 controls: one for market, second for selecting the agency (just like in the campaign set up).
You have to select the market first, and then the agency
Campaign: mandatory, as usual
Site: You have to select the market first, and then the site (the dropdown refreshes accordingly).
Note: site sales contact is not mandatory anymore. There is no set up for it on the placement level, but on the campaign level, where the user can now add more than just one contact per site.
Section: as usual. Now user can add a new section as they wish, without obtaining the publisher’s approvals. A new section inserted in MediaMind will be added to the relevant publisher in the old ACM.
Placement Name: Replaces section details. Now mandatory!

9. Search for site Site Advanced Search:
Allows to search by: site name, address
Define where to search (my market/all markets)

10. Package – New feature
Often, agency buys from a site a package (group of placements) which share booked impressions, serving periods and costs.
In the old ACM – a user had to create several placements (and divide the booked impressions between them). This has changed in MediaMind…
Note:
This new form of buy influence the way we decide on hard stop (cross placements) and Analytics.

11. Package – New feature
Package:
Group of placements which share the following properties:
Serving dates
Booked Impressions
Media cost
Note:
Package name has to be unique to site within a campaign. (can be used in other campaigns, or for other sites in the same campaign).
Booked impressions in package equals the total impressions for all placements together

12. Multiple Serving Periods
Let's you define multiple serving periods for the placement
Two multiple periods can not overlap
To add more periods – click on the link
Agencies sometime buy a single placement for more than one serving period.
Up until now in order to support such model, the user had to create 2 flights or alternatively enter the start date of the first period and the last date of the last period.
Although this feature usually should be supported by the publisher ad server, MediaMind now offers the ability to verify that the serving is indeed according to the buy.
This enables the user to decide whether to apply hard stop in the downtime between the serving periods or not.
Note:
Changing an End date after the date has passed will be available in September (will be released in the next Service Pack).

13. Media Cost All fields are the same as in old the ACM, except:
Booked Impressions (for cost)
Ignore Over Delivery in Media Cost Calculations – came out ot ACM in July SP
Terminology changes:
Volume  Booked Impressions
Cost Based on  Cost Model
Ordered units  Booked Impressions/Clicks/Actions
Cost Per Unit  CPM / CPA / CPC / Fixed Price
Notes:
Booked Impressions (for cost)
Booked impressions (for cost) is populated by default with the value entered in the Booked impressions field. However, they do not have to match. The second one is used for calculation of costs.
Ignore Over Delivery in Media Cost:
Select this option if you do not want to include in reports impressions that occurred as a result of over delivery.
Only booked impressions will be included in cost calculations.

14. In-Stream Video Tracking
Placement Type
Old ACM Rich Banner Banner Out-of-banner Tracking only In Game In-Stream Video In-Stream Video Tracking Mobile Ad
MediaMind
In-Banner
Out-of-banner
Tracking only
In Game
In-Stream Video
In-Stream Video Tracking
Mobile Ad
In-Banner:
Can be inserted only through MediaMind
But visible as ‘In-Banner’ in old ACM
Rich & Std. Banners:
Can be inserted only through old ACM
But visible as ‘Rich’ Banner’ in MediaMind
In-Banner:
New Placement Type, replaces rich and std. banners
Enables rotation between rich and std. banners

15. Banner Size Control includes ALL banner sizes that exist in the system
Type in text (dimensions) to search for a certain value
Use 'Add New' to insert a new value
Note:
If a new banner size has been inserted here, it will create it for the relevant publisher in the old ACM.

16. Classification
Classification:
New feature, used for reports analysis. Will allow the agency to analyze their campaign according to these categories
You can add up to 5 classifications per placement.
Previously entered classification will appear in the 'suggestions list' dropdown (classification is saved on the Agency level)
When you enter a classification, enter the category and in parenthesis – its precise value

17. Creative Shop Creative Shop:
If more than one creative shop was inserted on the campaign level – the user will be able to specify the creative shop for the current placement.
First creative shop inserted in the manage contacts tab will populate this field by default. E

18. External References
This is an optional section, in which the user can specify the following, (visible to the agency and EB only):
Agency Purchase Order
Publisher Purchase Order
External Reference information
Where the user can enter an ID that matches an equivalent ID used in one of his external systems such, as Planning and Buying or Billing system.

19. Save and New …
When inserting a new placement and selecting a saved package - information automatically populates the shared properties, and disables them.

20. Placement History Sub-Tab
Note:
There are additional tabs (creative, Targeting & Optimization and Tags) which will be detailed in the following sessions
Records all activities on the placement level

21. Explains what has changed and how
View Details
Explains what has changed and how

22. Media Plan Tab Customizable
New Fields:
Placement package
Placement name
Multiple Periods
Actual impressions (placement)
Actual impressions (package)
Ads in design
Pending Ads
Published Ads
Rejected Ads
Agency
Classification 1- 5
Target Audience
All media cost properties
Ad rotation
Customizable
Grouped by sites by default
Includes many new fields
Can be filtered by each field (even if not presented)

23. Media Plan Tab - New Statuses
In Planning
Published – IO Pending signature
Published
Pasued (=Locked)
Live
Hard Stop Applied

24. Media Plan Tab
Allows to export blank/ filled media plan, and upload back to EB
Allows you to navigate to specific tabs/sub-tabs, to view or edit them.
Allows you to copy with or without ads and URLs
Please note: In the placement list Quick Editing and Excel Options are not available

25. Media Plan Tab
Let's you switch to the Quick Editing (previously called Quick Trafficking) mode

26. Quick Editing – Edit a Placement
To make the same change to multiple placements placement list (select multipule placements  edit)
Various changes to several placements  QE

27. Quick Editing – Add New
To create placements in bulk  Excel Trafficking
For a single / few placements  'Add New' / QE

28. Multiple editing of Placements
Almost all properties (across the selected placements) are editable
When each placement has a different value it will appear as "Unchnaged" and when changing it here it wil affect all choosen placements

29. Old Vs. New
Ugly images will change

30. The reflection of new features in old ACM
Item
Reflection in old ACM
Booked Impressions, Serving Dates and Media Cost info when using packages
Viewable but locked for editing.
Shows the total amount.
Multiple Serving Period
Shows the very first and last dates.
Placement Name
Goes into section details (and vice versa).
In-Banner
Shows ‘In-Banner’ .
However, not possible to insert In-Banner from here
New Banner Size
Is created for to the relevant publisher‘s
Multiple Creative Shops
The first is saved on the campaign level and the rest are saved on the Global Campaign level.
* Note: If mandatory fields in the old ACM are left empty in MediaMind, when an 'old' user will try to make changes in the old system – he will be asked to first fill them out, and vice versa.

31. 44pt Bold Old Vs. New Old ACM MediaMind Available Features NA Package
Multiple serving Periods
Classification
Content Type
Video Starts
Site sales contact
Removed from Placement level
Terminology changes
Flight
Publisher
Volume
Section Details
Creative Type
Cost Based on
Ordered Units
Cost Per Unit
Placement
Site
Booked Impressions
Placement Name
Placement Type
Cost Model
Booked Impressions/Click/Actions
CPM/CPA/CPC/Fixed Price
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32. Q&A

33. Thank you