242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved MM Upgrade, SVP & Geo Reports Limor Nadav-Greenberg| Solution Specialist January 2011 SV2 Beta Plan

© 2010 MediaMind Technologies Inc. | All rights reserved Important Note: (in case you are wondering) The three Beta’s (MM upgrade, SV Pro, Analytics) are not dependent on one another in terms of release to GA. Each one will be evaluated separately and a Go-No-Go decision will be reached for each one separately.

© 2010 MediaMind Technologies Inc. | All rights reserved Beta Goals MM Upgrade ▸ Validate that the new features provide good solution for all scenarios. ▸ Gain confidence and experience with the transition process of users of all kinds (media and creative) to the new platform. ▸ Validate that users are able to use the new platform easily and effectively. ▸ Have 1-2 SP released during Beta based on feedback collected from the Beta clients. Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Beta Goals SVP ▸ Validate that the solution covers all central use cases. ▸ Validate that users are able to use SVP effectively, and correctly. ▸ Validate the support process. ▸ Obtain feedback and release a SP if needed before GA. Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Boxes graphic is a single separate element placed on top of picture and groups Logo with white text place on top ALL LARGE TEXT Make sure the Character spacing is set to “tight” or “very tight” And make sure ALL lowercase © 2010 MediaMind Technologies Inc | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved Success Criteria – MM Upgrade ItemUsage Minimum number of Media Agencies in Beta20 Minimum number of Creative shops in Beta10 Minimum number of campaigns that were set up20 Minimum number of campaigns that started serving during the Beta 10 Campaigns which use Targeting3 Campaigns which use Retargeting3 Campaigns which use Basic optimization3 Campaigns which use Frequency Capping3 Campaigns which use Rotation Settings5 Advertisers which use geo reports10

© 2010 MediaMind Technologies Inc. | All rights reserved Success Criteria – SVP ItemUsage Minimum number of Media agencies using SVP10 Minimum number of Creative shops using SVP5 Minimum number of campaigns that should start serving during the Beta 3 Campaigns which use Excel Import5 Campaigns which use Data Feed3 Campaigns which use Ad Catalog1-2

© 2010 MediaMind Technologies Inc. | All rights reserved What will you be required to do during the Beta? ▸ Next week: Practice on a test account that we will create for you Send details of planned campaigns for your Beta accounts ▸ MM upgrade – each champion will upgrade ~2 clients to fully use the new platform. ▸ SVP – ~1 client per Champion. ▸ Please follow the general timelines on the next slides…

© 2010 MediaMind Technologies Inc. | All rights reserved Beta Timelines DateMM Upgrade MilestoneSVP Milestone 9-13/01/2011Early Training for MAMs 17-21/01/2011Release to Beta – AMs Practice using the new platform 24/01/2011Upgrade 1 st batch of clients 14/02/2011 1 st batch of clients 14-18/02/2011Mid-term feedback collection 20.02 – 04.03/2011Onsite Training for MAMs – APAC, NA 01-11/03/2011 Upgrade 2 nd batch of clients – APAC, NA 21 – 25/03/20112 nd batch of clients – APAC, NA 27.03 – 08.04/2011Onsite Training - EU 04-14/04/2011 Upgrade 2 nd batch of clients - EU 11-21/04/20112 nd batch of clients - EU 05/2011Final feedback collection 30/05/2011Go-No-Go Decision Will start with 5 accounts which have campaigns that start early. The rest will join after the first campaign starts serving. Full support from R&D. Will start with 5 accounts which have campaigns that start early. The rest will join after the first campaign starts serving. Full support from R&D. Will start with 2-3 accounts after MM Upgrade campaign starts serving. Full support from R&D. Rest will join one by one. Will start with 2-3 accounts after MM Upgrade campaign starts serving. Full support from R&D. Rest will join one by one. If EU accounts need to be upgraded earlier – the champion of that region will step in even if the account is usually being managed by another AM.

© 2010 MediaMind Technologies Inc. | All rights reserved MM Upgrade Beta clients who upgrade to MM should receive the following: ▸ Personal training from the AM (How to use & best practices). We will provide training materials. ▸ AMs should follow up on clients. Check if they have questions on how to use the system and validate that clients set things up correctly. ▸ In case of questions / problems AMs should contact the support team as usual. R&D will be available to respond quickly to problems that need to be fixed (i.e., if bugs are encountered). ▸ The solution team members will follow up and monitor the upgrade process closely.

© 2010 MediaMind Technologies Inc. | All rights reserved MM Upgrade ▸ We will create a mail group – “MM upgrade – SVP Mail group” for Q&A among the Beta internal users (The solution team will respond to emails as well). ▸ Monthly Beta status will be sent by email to update on general status and progress, publish main news & updates, refer t o the most common FAQ’s etc'.

© 2010 MediaMind Technologies Inc. | All rights reserved SVP Support Process Checklist: Advertiser can handle the load of assets hosted on his side. Amount of Versions Frequency of updates Time of the campaign Targeting Method (Media/Auto) Use of Retargeting Checklist: Advertiser can handle the load of assets hosted on his side. Amount of Versions Frequency of updates Time of the campaign Targeting Method (Media/Auto) Use of Retargeting

© 2010 MediaMind Technologies Inc. | All rights reserved Account Enabling Procedure ▸ Access to MM Upgrade, Geo data and SVP is protected by permission. Beta clients will be granted the appropriate permissions after training. ▸ The AM will send the support team and the solution specialist the scheduled training date with the client. ▸ After the training has been completed the AM will send a support request with the following details: The account name and ID, advertiser ID. Which users (name and ID) should have access to the new platform. Which permissions should be granted (MM Upgrade, Geo data or SVP permissions). ▸ After tier2 enabled the account to MM Upgrade, the ‘Collect geo data settings – limited control’ permission was checked and the “Collect Geo Data” checkbox was checked on the advertiser level, the AM will be responsible for defining the cities on the advertiser level.

© 2010 MediaMind Technologies Inc. | All rights reserved Geo Reports ▸ At least 10 advertisers should use the geo reports to ensure the reports answer their needs. ▸ Receive feedback from two accounts from each region. ▸ By the end of the beta, upgrade all geo custom reports users to the new geo reports. ▸ Validate the data in the 3 geo reports, and ensure its creditability and accuracy before the release.

© 2010 MediaMind Technologies Inc. | All rights reserved Prioritization of Giving Geo Permissions ▸ MM upgrade users will get the highest priority with respect to enabling geo reports. ▸ Custom reports in existing accounts will be upgraded in the second batch. ▸ New accounts interested in the geo reports and are not a part of the MM upgrade beta will be upgraded in the second batch as well. In the meantime, custom development will supply the solution.

© 2010 MediaMind Technologies Inc. | All rights reserved Account Enabling Procedure – Before Feb. Collect Geo Data permission ▸ Tier 2 will Enable The ‘Collect geo data settings – limited control’ permission for the champions ▸ “Collect Geo Data” checkbox will be selected on the advertiser level by Esti/Michal. Data will be collected to all beta accounts. ▸ The AM will be responsible for defining the cities on the advertiser level.

© 2010 MediaMind Technologies Inc. | All rights reserved Account Enabling Procedure - Before Feb. Geo reports permission ▸ Champions will be given the permission to see the geo report by Tier 2. ▸ Enabling the reports will be done by selecting the “Online Reports - Geo Reports” permission under the Analytics section. ▸ Clients will not be able to see the reports

© 2010 MediaMind Technologies Inc. | All rights reserved Account Enabling Procedure – After Feb. 1 st ▸ When receiving a MM upgrade request/Geo report request tier 2 will: 1. Make sure that the account is approved (with Limor and Michal) 2. Start collecting the data on the advertiser level 3. Enable “Collect geo data settings – limited control” and “Online Reports – Geo Reports” for both AMs and clients ▸ The AM will be responsible for defining the cities on the advertiser level. ▸ Note: Clients that were trained before Feb. 1st will be given the permission to see the reports by Esti/Michal

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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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