1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Ninemsn Adrian Lee | Sales Engineer APAC | 22 nd October 2010 Publisher Training

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Campaign Flow ▸ Placement Flow ▸ Creative Flow ▸ Ad Positioning ▸ Frequency Capping ▸ Publisher Reports Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow

4. © 2010 MediaMind Technologies Inc. | All rights reserved Left Menu ▸ Structured in the same way for all users, including publishers. ▸ Includes only relevant sections and actions ▸ Content dependent on user’s role and permissions ▸ Can be minimised for larger viewing area

5. © 2010 MediaMind Technologies Inc. | All rights reserved Campaigns List

6. © 2010 MediaMind Technologies Inc. | All rights reserved Campaigns List ▸ “Excel Options” Button Export sheet listing all ads and the Clickthrough and Third-party Tracking URLs assigned Functionality to modify URLs in bulk and re-import into campaign

7. © 2010 MediaMind Technologies Inc. | All rights reserved Campaigns List ▸ “Reports” Button Generate reports for campaign from current screen without going to Analytics Switch to Analytics

8. © 2010 MediaMind Technologies Inc. | All rights reserved Campaigns List ▸ “Bookmark” Button Add campaign to “My Bookmarks” section on Left Menu for quick access Also available at Placement and Creative Level

9. © 2010 MediaMind Technologies Inc. | All rights reserved Campaigns List ▸ “More Options” Button Generate creative specs for the placement, based on the specs entered in by the publisher To add/edit creative specs, go to: Account Settings > Setup > Creative Specs

10. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Setup” Tab ▸ All fields are viewable but disabled

11. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Media Plan” Tab ▸ Displays all placements assigned to the publisher and it’s related accounts (if the current account is a Network) ▸ Placement list can be customized per user

12. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Media Plan” Tab ▸ Edit Allows access to Placement Settings, its creative and placements tag Can also be accessed via right-clicking placement ▸ Preview Opens a preview page of the placement and its ads

13. © 2010 MediaMind Technologies Inc. | All rights reserved Preview ▸ Includes information about the ads and their assets

14. © 2010 MediaMind Technologies Inc. | All rights reserved Preview ▸ Includes information about the ads and their assets ▸ Sections can be collapsed and expanded

15. © 2010 MediaMind Technologies Inc. | All rights reserved Preview ▸ Functionality to preview how your ad would appear on a page and you can share this preview with others ▸ Check the Review Process of the ad to see where it currently is and what has happened in the past

16. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Creative” Tab ▸ Lists all ads under the campaign ▸ Review Tab allows you to Reject the Ad or add a note about it.

17. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Tags” Tab ▸ Generate the campaign code package for all placements and send to yourself or also to those working on the campaign as well ▸ Can send the code package to Media Agency contacts as well

18. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Tags” Tab ▸ “Placement Tags” tab Can choose tag type to be generated – Site Default, Script or iframe

19. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Tags” Tab ▸ “Placement Tags” tab Can choose tag type to be generated – Site Default, Script or iframe Tags for specific placements can be generated

20. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Tags” Tab ▸ Third-Party Tracking Specify publisher ad server tokens be implemented into the ad tags ▸ Serving Settings Set iFrame and Z-Index details, and advanced serving settings

21. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Flow – “Monitor” Tab ▸ Real-time top level data for placements in campaign. ▸ Updated every 15 mins ▸ Link to Analytics (updated every 24 hours)

22. © 2010 MediaMind Technologies Inc. | All rights reserved Placement Flow

23. © 2010 MediaMind Technologies Inc. | All rights reserved Placement Flow ▸ Accessed via “Edit > Setup > Placement Settings”

24. © 2010 MediaMind Technologies Inc. | All rights reserved Placement Flow – “Setup” Tab ▸ All fields are viewable but disabled

25. © 2010 MediaMind Technologies Inc. | All rights reserved Placement Flow – “Creative” Tab ▸ Lists all creative assigned to the placement ▸ Same options available as “Creative” tab under Campaign level

26. © 2010 MediaMind Technologies Inc. | All rights reserved Placement Flow – “Tags” Tab ▸ All options from “Tabs” tab under Campaign level are available

27. © 2010 MediaMind Technologies Inc. | All rights reserved Placement Flow – “Tags” Tab ▸ All options from “Tags” tab under Campaign level are available ▸ Additional Option Generate Test Tags

28. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Flow

29. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Flow ▸ Accessed via “Edit > Setup > Ad Settings”

30. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Flow – “Setup” Tab ▸ All fields are viewable but disabled

31. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Flow – “Interactions & Ad URLs” Tab ▸ Clickthrough URL viewable but disabled ▸ Publisher Third-Party Tracking Editable field by publisher

32. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Flow – “Review Process” Tab ▸ All review options available in this tab ▸ Sites can add notes and view notes added by the media and creative agency

33. © 2010 MediaMind Technologies Inc. | All rights reserved Creative Flow – Add Note ▸ Sites can add notes, which will be available to all in the “Review Process” Tab. ▸ The note can be sent to the Media Agency, Creative Agency or Site Contacts via e-mail

34. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning

35. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning – Expandable Banner ▸ To position expandable panel, navigate to the “Setup” tab in the Ad ▸ Under “Panels List” you will see all panels associated with the ad ▸ Right-click on the panel you would like to position and select “Ad Positioning”

36. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning – Expandable Banner ▸ Positioning Units – Always use “Banner Relative” ▸ Drag and drop expanded panel where you would like it to expand to and the X & Y positioning co-ordinates will automatically be set ▸ Can preview on a background – URL or Image

37. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning – Out of Banner ▸ IMPORTANT – Always position and test on publisher test page

38. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning – Out of Banner ▸ To position Out of Banner sections, navigate to the “Setup” tab in the Ad. ▸ To position Floating Element of OOB, navigate to “Intro” ▸ Open “Intro Positioning Settings”

39. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning – Out of Banner ▸ Always set “Positioning Units” to Relative Position ▸ Enter the destination URL of a static element on the page to reference off for positioning, i.e. Site logo ▸ Put test tags on publisher test page

40. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning – Out of Banner ▸ Use “Position” to set X & Y co-ordinates of the Floating element in reference to the Reference Element ▸ Can also use Ad Positioning, however, always do final check on publisher test page

41. © 2010 MediaMind Technologies Inc. | All rights reserved Ad Positioning – Out of Banner ▸ Next, set position settings of Reminder Element ▸ Use same steps as for Floating Element

42. © 2010 MediaMind Technologies Inc. | All rights reserved Frequency Capping

43. © 2010 MediaMind Technologies Inc. | All rights reserved Frequency Capping – Expandable Banner ▸ Navigate to “Setup” tab of the Ad and then the “Panels List” ▸ Set frequency capping in “Default Panel Frequency” Setting Unlimited # Times Per Session/Day/Week/Campaign For a Unique User

44. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports

45. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports ▸ Reports are located in “Analytics” ▸ Accessed via “Campaign Management” drop-down at top of page or “Reports” button in Campaigns level

46. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports ▸ Publisher reports access via “Publisher Reports” tab in Left Menu Delivery Analysis – Analyse current and past delivery/interaction data across campaigns and placements Performance Analysis – Review user interaction with ads across different placement types and sections Over Under Delivery - Analyse the delivery rate and daily goals of your running placements and adjust your delivery to meet your targets

47. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports – Generating Reports ▸ Select one or multiple campaigns ▸ Choose Data Level – Different for every report ▸ Choose Date Resolution – Days/Weeks/Months/Quarters/Totals ▸ Choose Date Range – Campaign(s) Lifetime/Custom Select Date Range if Custom `

48. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports – Generating Reports ▸ “Report Sample” Tab – Displays an example of the current report with dummy data.

49. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports – Generating Reports ▸ “Report Sample” Tab – Displays an example of the current report with dummy data. ▸ “Filtering Options” Tab – Select a combination of Placements and/or Ads to generate the report for

50. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports – Generating Reports ▸ “Schedule Options” Tab – Schedule report to be sent regularly Sent on Daily/Weekly/Monthly/Quarterly basis Choose date range when report will be sent Sent to yourself and/or other recipients

51. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Reports – Generating Reports ▸ Report can also be saved to “My Saved Reports” ▸ Click “Run Report” when ready to generate

52. © 2010 MediaMind Technologies Inc. | All rights reserved Thank You

53. www.mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved