1. ® Product Summary FAQComparison GuideTalking PointsVideos The Long & Foster Curbside Shopper Program

2. Product Summary ® FAQTalking PointsComparison GuideVideos About the Long & Foster Promotional Accessories Collection For the consumer: Provides quick and easy access to property information via a text message to a cell phone or smart phone. For the listing agent: Provides additional leads by alerting the agent when consumers request property information. Agents can choose to receive leads via text, email, or both text and email For the selling agent: Allows you to register your buyers and offer them “curbside” access to home information while keeping you alerted to their searches. About Curbside Shopper Information at Your Fingertips

3. Product Summary ® FAQTalking PointsComparison GuideVideos Presents a great opportunity for agents to get more leads and potential buyers. Helps you differentiate yourself from the competition on listing presentations and better market current listings. Once you register a potential buyer (thus creating a relationship with the customer), all future property inquiries from that user are branded to you, with your name and phone number – even if it is not your listing. Allows you to provide responsive and superior service to today’s buyers who expect information instantly. Appeals to increasingly mobile and technologically-savvy buyers that prefer to get information via text message. Agent Benefits Leads, Marketing, Tech-Savvy

4. Product Summary ® FAQTalking PointsComparison GuideVideos No Program Cost to L&F Agents Only Charges are for Sign Riders & Texting There are no participation costs for the program itself for consumers or agents. The only agent cost directly related to the program involves the purchase of Curbside Shopper sign riders for your listings. Standard text messaging rates will apply through cell phone providers for all users (rates vary based on each individual’s cellular plan). Sign Rider Details & Pricing: Size = 6 in. (H) x 24 in. (W) Available for Long & Foster, Miller, Lacaze Meredith & Extraordinary Properties brands Price = $30 for a package of 5 signs Sign riders may be ordered via the Business Services eStore. o On the eStore home page, type “curbside” in the ‘Product Name’ field and click the ‘Search” button.

5. Product Summary ® FAQTalking PointsComparison GuideVideos The Curbside Shopper Process Options for Receiving Leads How Leads are Distributed How it Works for Buyers How it Works for Agents Registering Your Buyers Getting Started Best Practices Video Directory

6. Product Summary ® FAQTalking PointsComparison GuideVideos While texting is recommended, agents can elect to get leads via email as well. Receiving Leads Via Text, Email or Both 1. Standard texts (the default & recommended option): The program was designed for texting and this option gives the best service to users. In order to receive leads via text, you must respond from the cell phone number associated with you in your L&F Agent Profile. 2. Email: With the email option, you will still have 15 minutes to accept the lead. As with text leads, you must respond from the email address that is receiving the leads. 3. Both email and text: Send your leads to both an email address and your cell phone via text.

7. Product Summary ® FAQTalking PointsComparison GuideVideos Leads from Curbside Shopper go to the listing agent FIRST. Here’s how it works: When a potential buyer texts the address of a Long & Foster listing, the closest listing agent receives an alert via text, email, or both, to the cell phone number listed in his/her L&F agent profile. Because most of these shoppers are literally “curbside”, the listing agent will need to accept the lead within 15-minutes or the lead will go to the e-Real Estate team. Once an agent has accepted a lead, the agent then receives the lead information almost immediately and can quickly respond to that potential customer. Since the agent “captured” the lead by responding to the buyer within the 15-minute window, all subsequent leads from competitors’ listings are branded to that agent. However, if the buyer happens to text for information on another Long & Foster listing that belongs to a different Long & Foster listing agent, then the inquiry for that property will go to the new L&F listing agent and the new L&F listing agent’s contact information will be displayed. – Exception: If a Long & Foster listing agent chooses to register a buyer, then the property information sent to that buyer will always display the agent’s contact information even if that property belongs to another L&F listing agent. How Agent Leads Are Distributed Curbside Shoppers Expect a Curbside Response

8. Product Summary ® FAQTalking PointsComparison GuideVideos How It Works: Buyers When potential buyers are in front of a property with a sign rider, they will see that they can text to obtain information about the property. To send the text, the buyer creates a new message on a cell phone or smart phone and then types “ 59559 ” in the “to” field and the code designated for the brand in the body of the text. After entering the brand code, the buyer clicks “send”, waits for the system to respond, and then follows the instructions sent back. BrandText Code Long & Foster LF Extraordinary Properties EP Lacaze Meredith LM W.C. & A.N. Miller MILLER

9. Product Summary ® FAQTalking PointsComparison GuideVideos Users With GPS Enabled Phones: These buyers can click the link provided in the message that shows the closest listings to his or her location (including your listing). Buyers can also click on a link to be taken to the property detail page to view photos and more information. Users With Standard Phones (Not GPS Enabled): These buyers will be asked to respond with the house number or street name (or both) of the property they are interested in. They will then receive a text with the property info, including beds, baths, square footage, and your name and phone number as the listing agent. How It Works: Buyers All Cell Phone Users Can Use the Program

10. Product Summary ® FAQTalking PointsComparison GuideVideos How It Works: Agents Agent Notification of a Property Inquiry: When a buyer requests property information, the agent is notified immediately via text, email, or both. Because most of these shoppers are literally “curbside”, the listing agent will need to accept the lead within 15 minutes. Once the agent accepts the lead, the buyer’s contact information is provided. At this point, agents can respond to a lead via a text or phone call. Important Note: Because many of these are shoppers “on the go” and many are actually in front of a property, their expectations in terms of our response time are relatively short. In order to meet consumer expectations, leads not confirmed within 15 minutes are sent to Long & Foster’s e-Real Estate Team to enable a quick response.

11. Product Summary ® FAQTalking PointsComparison GuideVideos How It Works: Agents Accepting Leads via Text or Email Accepting Leads via Text: If an agent’s preferences are set to receive leads via text, the agent simply sends a reply to the notification text message with the letter “Y” (for “Yes”), in the body of the text message. Provided the “Y” response is received within 15 minutes, the agent will receive another text with additional information about the lead, including the buyer’s real phone number. Accepting Leads via Email: If an agent’s preferences are set to receive leads via email, the agent simply sends a reply to the notification email with the letter “Y” (for “Yes”), in the body of the email. Provided the “Y” response is received within 15 minutes, the agent will receive another email with additional information about the lead, including the buyer’s real phone number.

12. Product Summary ® FAQTalking PointsComparison GuideVideos There are no sign up or annual fees to use Curbside Shopper, and you can start using the service immediately. How to Get Started Important: Before using Curbside Shopper, it is critical that you confirm that the cell phone number listed in your agent profile is correct. Leads go to that number and it also provides access your account. – You can update your cell phone number through your Agent Portal site. There is no formal sign up process for Curbside Shopper—all you have to do is hang your sign riders to start receiving leads. To manage your account preferences, view reports and register buyers online, go to KWKLY.com (KWKLY powers the engine of Curbside Shopper) and click on ‘Customer Login’. Enter your cell phone number in email/keyword/cell # field and click ‘Submit’. You do not need to enter a password the first time you login.

13. Product Summary ® FAQTalking PointsComparison GuideVideos How to Register Your Buyers Keeping Your Connection Registering Your Buyers: Registering buyers is easy and an important part of the Curbside Shopper program. When you register a buyer, all information from their property inquiries (regardless of listing agent or broker) come directly to you. Because this is a client you have a relationship with, there is no time requirement for responding - - you respond based on expectations set between you and your client. How to Register Buyers (two options): Online via KWKLY.com: – Log in with your cell phone number, then select “Manage Account” – On this page you can add as many contacts as you would like, by entering their name and cell phone number. – Note: Your buyer will not be notified when you register them online. Text message via your cell phone: – Send a text message to “59559” and enter your buyer’s phone number in the text body. – When you register a buyer using your cell phone your buyer will be notified via text message with instructions on how to use the service.

14. Product Summary ® FAQTalking PointsComparison GuideVideos Register current and past clients: Show them how to use the system and let them know this is a service you offer exclusively to your valued clients. Register buyers you meet at open houses (or other events): Offer the service as a way to help shoppers get more information on properties they are interested in, and importantly, make a connection with you as a market expert. If you have Internet access, log in and register them right there with you. Then do a “demo” showing them how to get information for the home you are showing. The more comfortable they are with the system, the more likely they are to use it. First-time leads generated from the system: Work to develop a relationship with that consumer during your interface. Offer to provide a Market Minute or other market insight based on your experience. Use good judgment when it is appropriate and offer to “register” the buyer. Let them know that this will enable you to see which homes they have inquired about so you may follow up with them to provide specific property information. Best Practices Registering & Managing Leads

15. Product Summary ® FAQTalking PointsComparison GuideVideos Best Practices Registering & Managing Leads Post the Curbside Shopper Sign Riders – Signs Drive Leads Be sure to use these signs for all of your listings. Respond to Leads Quickly Reply as soon as possible while you and your listing are still top-of-mind with a buyer. Consider a Text Reply It is recommended that you reply to a buyer via text message. Click here to download the “Best Practices” flyer, which includes a sample follow-up text message to send to new leads. When You Call, Think ‘Customer Service’ If you elect to call a buyer, consider making your follow-up more of a customer service response than a sales call. Click here to download the “Best Practices” flyer, or watch the “Managing Leads: Best Practices” video found on the Curbside Shopper Café Page for more ideas. Add Curbside Shopper to Your Listing Presentation Click here to download the listing presentation slide.

16. Product Summary ® FAQTalking PointsComparison GuideVideos Learn more about Curbside Shopper with these quick, 2 to 3-minute videos that cover a variety of topics on the Café: Video Directory Quick Videos Make Curbside Shopper Easy to Learn Introduction to Curbside Shopper How to Use Curbside Shopper Curbside Shopper: How It Works The Lead Process: An Example Lead Notification How to Accept Leads Registering Your Buyers Your Curbside Shopper Account Managing Leads: Best Practices 1. 2. 3. 4. 5. 6. 7. 8. 9.

17. Product Summary ® FAQTalking PointsComparison GuideVideos Frequently Asked Questions Talking Points Listing Presentation Slide A comparison guide that highlights the differences and similarities between Curbside Shopper and VoicePad so you can pick the program that’s best for you A helpful series of quick videos that covers all aspects of the Curbside Shopper program Examples of follow-up text messages to newly accepted leads Learn more about the Long & Foster Curbside Shopper program on the Café where you will also find helpful resources, including: Additional Information & Resources