1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Shelley Hen | Solution Specialist January 2011 9. Media IO- Agency IO

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ David is now ready to book the placements he agreed on with Rachel ▸ He needs to Generate IO for Cars.com ▸ He needs to sign it and have cars.com sign the IO elctronically BriefPlanningBuyingBookingTraffickingMonitoringAnalysis Media IO

3. © 2010 MediaMind Technologies Inc. | All rights reserved BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

4. © 2010 MediaMind Technologies Inc. | All rights reserved Media IO ▸ IO generation from proposal ▸ Preview and send to publisher ▸ Electronic signature ▸ Revised IO Change Order (CH) ▸ IO Cancellation Order (CO)  Publisher IO (EMEA & APAC) BriefPlanningBuyingBookingTraffickingMonitoringAnalysis

5. © 2010 MediaMind Technologies Inc. | All rights reserved Let’s see how David books ….

6. © 2010 MediaMind Technologies Inc. | All rights reserved Generate & Create New Media IO From Proposals tab: Option to generate IO with all proposed placements From Media IO tab: Option to add new empty IO

7. © 2010 MediaMind Technologies Inc. | All rights reserved Media IO Form IO details IO costs and discounts according to booked placements Terms and Conditions By default will be populated according to T&C in Account Setting *Note: Special permission to edit T&C

8. © 2010 MediaMind Technologies Inc. | All rights reserved Terms and Conditions Management Default Terms and Conditions can be defined in the Account Settings

9. © 2010 MediaMind Technologies Inc. | All rights reserved Media IO Form Additional information is provided in custom fields to be included in the IO Both site’s and agency’s contacts can be added. They will be added as a reference in the IO. *Note: these are not the recipients of the IO

10. © 2010 MediaMind Technologies Inc. | All rights reserved Booked Placements  Includes all booked placements details Option to add new placements Option to edit any detail in any placement without having to wait for the publisher to make changes IO Excel export options Move To Trafficking option to seamlessly move booked placements to trafficking in MediaMind

11. © 2010 MediaMind Technologies Inc. | All rights reserved Preview IO

12. © 2010 MediaMind Technologies Inc. | All rights reserved Send IO Options From Media IO tab From Preview IO From IO form

13. © 2010 MediaMind Technologies Inc. | All rights reserved Select site’s contact from list or add new. The contacts are saved under the Campaign Contacts and in the site’s account in MediaMind Add sites’ recipients for this IO Option to send a copy to your email and to others (colleague, manager etc.)

14. © 2010 MediaMind Technologies Inc. | All rights reserved Once Sent… An email with an attachment is sent to the publisher. The sender is the planner The attachments include: Link to the IO for e- signature IO in PDF format Any other file(s) attached in the RFP Demo and help files

15. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher E-Signature

16. © 2010 MediaMind Technologies Inc. | All rights reserved Alerts ▸ Planner will receive when publisher Signs ▸ Publisher will receive when planner approves

17. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher Offline Signature  When publisher signs the IO via fax or email – option to indicate it  IO status will be ‘IO Signed’

18. © 2010 MediaMind Technologies Inc. | All rights reserved Agency Signature Option to sign in Preview IO

19. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking  Provide the planners an option to seamlessly move proposed placements to trafficking in MediaMind  Placements will be populated in Media Plan tab in the campaign flow  Note: This phase is not mandatory here, it can be done also from Proposal tab In some cases, one or more of the sites or sections will not be recognized by MediaMind. In such cases, there is a need to map the site/section to an existing one, by selecting it from the list, or alternatively, by creating a new one Resolve mismatch process is done through a wizard process where the user is asked to select Sites, then Sections etc. *Note- the Mismatch process is the same as the process of importing a Media Plan

20. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking Mismatch process The site is not recognized by MediaMind Expanding the site name will display the exact row in the Excel where the mismatch appear s

21. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking Mismatch process 1. Select site from list If new site is required, contact the AM to add it to MediaMind 2. Click ‘Next’

22. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking Mismatch process 1. Select Section from list There is an option to add new Section 2. Click ‘Next’

23. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking Mismatch process When done, the application displays a success message

24. © 2010 MediaMind Technologies Inc. | All rights reserved IO Statuses StatusDescription IO CreatedIO created in MediaMind IO SentSent to publisher IO SignedSigned by one party IO ApprovedSigned by both parties IO declinedDeclined by publisher (with reason) IO CanceledCanceled by agency In addition, there can be also be a:  Change Order (CH) – when changes were made after the IO was sent (revised IO)  Cancellation Order (CO)- when the IO was canceled

25. © 2010 MediaMind Technologies Inc. | All rights reserved Revised IO – Change Order (CH) Process

26. © 2010 MediaMind Technologies Inc. | All rights reserved

27. Cancellation Order (CO) Process

28. © 2010 MediaMind Technologies Inc. | All rights reserved

30. Summary ▸ Populated from Proposal ▸ Seamlessly move to trafficking ▸ Support Change Order and Cancellation Order ▸ E-signature