Presentation on theme: "Web Content And Customer Relationship Management Solution. Transforming web sites into a customer-focused, revenue generating channel with less stress."— Presentation transcript:
Web Content And Customer Relationship Management Solution. Transforming web sites into a customer-focused, revenue generating channel with less stress and less cost.
Background The landscape of the Internet is changing. Brochure-ware only websites are a thing of the past. Sales and Marketing focussed sites that alert businesses of sales opportunities, provide Customer Relationship and Content Management tools are now available to all businesses. At a price that will astound! CRM: Engage your customers through powerful, yet easy to use prospecting forms and automated sales alerts (SMS/email). Includes Sales Opportunity and Forecasting. CMS: Keeping web sites up-to-date and dynamic at low cost and low effort.
CMS (Content Management System) In less time and less cost, manage every content element of a web site. Common features include: Live and Working Copies with publish or workflow controls Publish and Expiry dates Version Control with Rollback and audit logs Security Access using roles and permissions
CMS - Templates Templates allow you to separate the Design and Content elements, ensuring design consistency across the site. What You See Is What You Get (WYSIWYG) editor Context sensitive on- line help. HTML file up-load option 1 Click module insert for enhanced web site functionality. Create any number of templates
CMS – Web Pages Web pages are quickly added, edited and published. Version control and auditing ensure roll-back and accountability. Intuitive page navigation. Control all page elements including Meta Data. Release and Expiry Dates. Image management and file up-load. Rich WYSIWYG editing.
CMS – Dynamic Content Announcements, Frequently Asked Questions (FAQ’s) and Literature can be easily added to any web page. Quickly add and edit announcements, FAQ’s, Literature without the need to change existing web pages. Release and Expiry Dates allow you to set and forget. Classify items for easy filtering of content on web pages.
CMS – Dynamic Content Using the module manager, quickly insert a fully searchable FAQ system. Reports shows the most popular items Frequently Asked Questions (FAQ’s) inserted in “1 click”. Powerful functionality inserted on a web page with NO programming required.
CMS – Industry Content Create tailored content catalogues with full control over field names, data types and page output (look and feel). Quickly and easily add or edit items within your industry content. The same set and forget publishing options exist. Define your own data fields (date, lists, boolean, numeric, image) without the need to program. Control the output appearance.
CMS – Menu Creation Create powerful Menus that would typically take days of coding time, now achieved in minutes. Create hierarchical menus – no coding experience needed. Control Menu text, URL links, Mouse Over images. Define Menu direction, borders and colours Full creative freedom
CMS – Web Forms Web Forms are the glue that connects your web site to powerful sales prospecting and Customer Relationship Management. Any number of Web forms can be quickly and easily added to your web site. Capture selected customer details. Create your own fields (date, lists, boolean, numeric, image) Preview your web forms before inserting with 1 click onto selected pages.
CRM (Customer Relationship Management) Easily capture and manage sales leads automatically from your web site or through your secure login. Automated alerts sent via SMS and/or email Manage sales opportunities and forecasts Automated reminders for customer follow up Automated newsletters to prospects and customers Reporting and export function
CRM – Lead Capture Customers can self- qualify and engage with you via your website using tailored web forms. Alerts are sent to relevant staff via SMS and/or email. Customer details are saved and managed in the CRM database. Using web forms, you can capture the right information and manage your customer interaction. Building a valuable prospect and customer list.
CRM – Lead Capture Not only will your sales team receive lead notifications, but the CRM system will capture the prospect from the web or through direct input. Web forms data is captured against the customer record with workflow rules ensuring reminders and escalation occur automatically. Through a secure login, authorised users can follow up on customer leads, add new records and report on customer requests.
CRM – Tasks and Reminders Through a secure login, authorised users can follow up on customer leads, add new records and report on customer requests. Create Tasks, Reminders and Notes against every record type. Automate reminder emails or use the Task Manager page to keep on top of jobs, whether they be content or customer related.
CRM – Sales Opportunities After customers self- qualify and are quickly followed up, sales people can create opportunities Run opportunity reports for timely follow up Forecasting reports will provide a real time view of budget targets Use sales force automation to manage opportunities and produce forecast reporting.
CRM – Summary Tab View related contacts View all tasks View and click through to notes A summary view of all interaction with a company and contacts provides quick access to relevant relationship details.
CRM – email Campaigns Create any number of email campaigns, which are inserted in “1 Click” onto your chosen web page. Create automated email responses. Determine your milestones for automated sending to your subscriber base. Opt-out managed automatically. Fully featured opt-in/opt-out email campaign management. Keep customers informed and ‘warm’ with full compliance to spam and privacy laws.
Reporting Report on your web site activity Report and export customer data Graphical and exportable data reporting is available on the vast amounts of customer and web statistical data.