1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Liri Raviv | Product Training Manager May 2011 MediaMind & Omniture Integration (Internal)

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Omniture Genesis Integration Data Setup Limitations FAQs ▸ Omniture Clicks integration Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ You will what the Omniture integration provides. ▸ You will know what to do to set up an Omniture integration. By the end of this session… Animation if needed Is “Fade - very fast”

4. © 2010 MediaMind Technologies Inc. | All rights reserved Omniture Genesis Integration

5. © 2010 MediaMind Technologies Inc. | All rights reserved Omniture Genesis Integration Ad Serving and Analysis tool Web Analytics tool Integration Report and analyze campaigns across multiple media

6. © 2010 MediaMind Technologies Inc. | All rights reserved Benefits of Integration MediaMind integration with Omniture will provide agencies and advertisers the following benefits: More time for reports analysis and action taking Less time probing for data Campaign placement Creative On-site conversion Better optimize: Campaign effectiveness How campaigns influenced viewer’s behavior on the website Full picture and understanding of:

7. © 2010 MediaMind Technologies Inc. | All rights reserved © 2009 Eyeblaster. All rights reserved End Results: Campaign performance inside Omniture See ad, placement, site and campaign results inside Omniture See impression, clicks, interactions and conversion information

8. © 2010 MediaMind Technologies Inc. | All rights reserved © 2009 Eyeblaster. All rights reserved Before you start… Review costs: Make sure to have the agency sign the contract Get the contract relevant to your region herehere MediaMind CostsOmniture Costs General NoteCovering API costsShould be discussed directly with Omniture Setup CostsNo Setup costLoads of money Monthly Costs$200 USLoads of money

9. © 2010 MediaMind Technologies Inc. | All rights reserved Data

10. © 2010 MediaMind Technologies Inc. | All rights reserved © 2009 Eyeblaster. All rights reserved How we transfer data to Omniture Data is transferred in two parts: 1. Daily Data feed from MediaMind to Omniture, including serving data 2. Real-Time conversion information, triggered by a conversion Note: This will be available in the SiteCatalyst Suite

11. © 2010 MediaMind Technologies Inc. | All rights reserved How it Works – Daily data feed Sends Advertiser Names Sends a daily data feed with Ad Serving Data

12. © 2010 MediaMind Technologies Inc. | All rights reserved © 2009 Eyeblaster. All rights reserved Data Transfer – Data Feed MediaMind sends a daily data feed to Omniture The feed contains the following data: Note: there will be no discrepancies here – Omniture uses our data

13. © 2010 MediaMind Technologies Inc. | All rights reserved © 2009 Eyeblaster. All rights reserved Real Time Data Transfer – Conversions User converts on the advertiser’s website  Omniture code is activated Omniture code sends Tag ID to MediaMind MediaMind reads the user’s cookie and sends the following data to Omniture: Last Impression Last Click

14. © 2010 MediaMind Technologies Inc. | All rights reserved © 2009 Eyeblaster. All rights reserved Conversion logic MediaMind does not keep track of the calls to Omniture, or count conversions on our end (unless additional regular conversion tags are implemented) As conversion calculations change in Omniture per client setup, and their counting logic is different than ours, in any case MM and Omniture conversion numbers are likely to be different (see Omniture guide)see Omniture guide Note: retrieving conversions information from Omniture is part of the one tag solution that is in planning.

15. © 2010 MediaMind Technologies Inc. | All rights reserved When is this info available? ▸ The data feed transfer - is active as soon as the integration is set up (using the wizard) ▸ Conversion information appears once the site was updated with the new Omniture code Animation if needed Is “Fade - very fast”

16. © 2010 MediaMind Technologies Inc. | All rights reserved Set up

17. © 2010 MediaMind Technologies Inc. | All rights reserved Integration Setup By MediaMind: 1. Create a user for the account and ask Support to enables it 2. Create Omniture Integration Conversion Tag in MediaMind 3. Send the required information to the agency/advertiser By Agency or advertiser: 4. Run Omniture Integration wizard 5. Update the website with new Omniture code

18. © 2010 MediaMind Technologies Inc. | All rights reserved Step 1: Request permission for the user ▸ Create a user for the integration on the agency account and give them Omniture permissions (you can also use an existing user of this account) ▸ Send the account and user name information to Support Note – you must have this permission, otherwise there will be no data transfer!

19. © 2010 MediaMind Technologies Inc. | All rights reserved Step 2: Create an Omniture Integration Tag ▸ Create a new conversion tag for the desired advertiser ▸ Select the tag type to be Omniture Integration ▸ All tag information is automatically created Note: - Omniture tags cannot be deleted - Code cannot be generated for these tags

20. © 2010 MediaMind Technologies Inc. | All rights reserved Step 3: Send the information to the agency ▸ They will need this information to run the wizard: MediaMind User Name (permitted to run the integration) MediaMind Password Advertiser ID Conversion Tag ID Eyeblaster Time Zone (EST or Additional)

21. © 2010 MediaMind Technologies Inc. | All rights reserved Step 4: Running Omniture Integration Wizard ▸ The agency can access the wizard from their Omniture Suite (Appear under Genesis) ▸ Who will run this? May be different in each case.

22. © 2010 MediaMind Technologies Inc. | All rights reserved Step 4: Running Omniture Integration Wizard Click here to see a detailed walkthrough in the appendix Click here to see a detailed walkthrough in the appendix

23. © 2010 MediaMind Technologies Inc. | All rights reserved Step 5:Updating Website with Omniture Code ▸ New Omniture Code is created by the wizard and received by Email ▸ The Advertiser’s website is updated with the new code Usually done by a Webmaster Note: our conversion code does not need to be on the page, but the advertiser site needs to be updated with the new Omniture code libraries Advertiser’s Page Omniture Code

24. © 2010 MediaMind Technologies Inc. | All rights reserved Limitations

25. © 2010 MediaMind Technologies Inc. | All rights reserved What are the current limitations? ▸ The list of available metrics is finite and can’t be tailored ▸ Multi-account GCM is not supported (campaigns or conversions) ▸ 3 rd party tracking for conversions cannot be used in this integration ▸ Search data is not available ▸ Display data is available in Omniture’s reporting system, however Omniture’s data is not available in MediaMind’s system

26. © 2010 MediaMind Technologies Inc. | All rights reserved FAQs

27. © 2010 MediaMind Technologies Inc. | All rights reserved What if MediaMind Tags are on the Website? ▸ There is no need to implement MediaMind Tags on the Advertiser’s website. ▸ However, if MediaMind Tags are already implemented on the Advertiser’s website, there is no need to remove the tags ▸ The Omniture Integration will work as before Note: The data in Eyeblaster and in Omniture will be different, as the metrics are calculated in a different way in each system

28. © 2010 MediaMind Technologies Inc. | All rights reserved Only discuss integration when Omniture is on the site or web analytics is being discussed When to bring up integration? When the client brings this up If the clients has already an Omniture integration we must step in as we have the best ad serving integration If web analytics is being discussed

29. © 2010 MediaMind Technologies Inc. | All rights reserved Clicks Integration

30. © 2010 MediaMind Technologies Inc. | All rights reserved Click tracking ▸ The same type of information integration that is often used for web analysis ▸ Manual integration - you can add tokens to the click tracking URL that Omniture tags on the site will be able to read ▸ Omniture will know of clicks and some information about them ▸ Read about token implementation herehere Note: Method is prone to large click discrepancies Animation if needed Is “Fade - very fast”

31. © 2010 MediaMind Technologies Inc. | All rights reserved Clicks integration ▸ To know the full campaign information you can set up in Omniture upload of excel files with this information ▸ Omniture offers this as a service (called Saint) ▸ In general – click integration is time consuming and error prone, and prone to discrepancies Animation if needed Is “Fade - very fast”

32. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ You will know what types of integrations are available for Omniture and what they will give the client ▸ You will know what to do to set up an Omniture integration. By the end of this session… Animation if needed Is “Fade - very fast”

33. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!

34. Appendix 1: Technical Information

35. © 2010 MediaMind Technologies Inc. | All rights reserved Data Transfer – Conversion Information http://bs.serving-sys.com/BurstingPipe/ActivityServer.bs?cn=as&vn=omn &activityID=[cID]&advID=[aID]&var=[VAR]&rnd=[RAND]

36. © 2010 MediaMind Technologies Inc. | All rights reserved Data Transfer – Conversion Information var s_1_Integrate_Eyeblaster_ACM_get_0 = { "lastImpId": 1409644,  Ad ID "lastImpSId": 1533,  Site ID "lastImpPId": 780167,  Placement ID "lastImpTime": 1242121320,  Impression Time "lastClkId": 1409644,  Ad ID "lastClkSId": 1533,  Site ID "lastClkPId": 780167,  Placement ID "lastClkTime": 1242121380,  Click Time "errorCode": "" };  Error Code

37. Appendix 2: Omniture Integration Wizard

38. © 2010 MediaMind Technologies Inc. | All rights reserved

39. Drag Eyeblaster’s logo into an available empty spot

40. © 2010 MediaMind Technologies Inc. | All rights reserved Name the Eyeblaster integration (only a naming convention) Name the Eyeblaster integration (only a naming convention)

41. © 2010 MediaMind Technologies Inc. | All rights reserved Input information from Eyeblaster’s system Choose Eyeblaster’s Time Zone you would like to see data in

42. © 2010 MediaMind Technologies Inc. | All rights reserved Mapping SiteCatalyst’s eVars – will be done with Omniture’s help Naming alignment

43. © 2010 MediaMind Technologies Inc. | All rights reserved Naming convention

44. © 2010 MediaMind Technologies Inc. | All rights reserved More naming conventions

45. © 2010 MediaMind Technologies Inc. | All rights reserved Review the wizard. Make sure all is properly set

46. © 2010 MediaMind Technologies Inc. | All rights reserved Mission accomplished!