1. Creative MediaMind Primary colors EB Orange 246/137/51
EB Green 52/70/13
EB Gray 161/161/161
EB Yellow 255/200/40
250/196/153
153/162/134
208/208/208
255/227/147
Primary colors
Light tint
123/69/26
26/35/7
81/8181
128/100/20
Dark tint
Creative
MediaMind
Presented by: Rinat Sherzer ● solution specialist ● 21st June 2009

2. Agenda Creative: Old Vs. New Q&A Hands on session Ads list
Attach Ads to Placements
Preview
Creative Assets
Mass Creation of Standard Banners
Old Vs. New
Q&A
Hands on session

3. Creative

4. Where are we in the process?
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5. Creative shops can attach an ad to an agency, campaign or placement!
Before we begin
Creative shops can attach an ad to an agency, campaign or placement!
Meaning: There’s no need for a placement to be created or even a campaign so that the media agency can see the ad.
This dismisses the dependency between the media and the creative work.
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Explain about the change with the creative attachment:
Creative shops can attach an ad to an agency, campaign or placement
With this new enhancement there’s no need for a placement to be created so that the media agency can see the ad.
This dismisses the dependency between the media and the creative work.

6. 44pt Bold Ads List Access – 2 different views:
Campaigns → Creative tab
Left Menu → Quick Access → Ads
The difference between 2 views:
Creative tab: The ads that belong to this campaign
General ad’s list: All the ads that belong to this account
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7. 44pt Bold Ads List Available actions on the list: Create Ads – Edit
New Ad
From bundle
Mass creation of Standard Banners
Edit
Delete
Attach ads to placements
Copy
Copy ads
Copy to other accounts
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Explain the difference between attachment and copying ads – terminology change from the old system & behavioral change (to unattached ads are left in the end of the process) – better to do this in the attach creative section

8. 44pt Bold Ads List Now let’s take a look!
Available actions on the list:
Preview ads
Archive ads
Enable/ Disable ads – This replaces the option in Quick Trafficking, can be done for multiple ads at once
Categorize
More:
Library Ad – To create an un-touched ad for future use
Synchronized Ads
Review Process
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Enable/ Disable ads – Replaces QT, allows to choose multiple ads
Review process will be covered in the new publisher process session
Show columns on ad’s list
Now let’s take a look!

9. 44pt Bold Ads List Now let’s take a look!
Customize and group the ads list to make your work easier and save time. Bring important info up front. Use filters to see exactly what you need
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Now let’s take a look!

10. 44pt Bold The New Statuses Icon Status Meaning Library
Created using the “Create Library Ad” action.
Not attached to campaign, placement nor media account (if created by a creative agency)
Not Attached
Not attached to a placement
An ad which was just attached to a media account or to a campaign will still remain in the ‘Not Attached’ status.
Attached
An ad that was attached to a placement.
Rejected
Be either site or agency
Published
By agency
Pending for site approval
Specific accounts that will use the old publisher process in the new system until October 4th
Live
An enabled ad which is attached to a live placement.
This means the ad might be served according to the placement’s rotation settings.
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11. Creative
The Creative tab has loads of options, but let’s focus on Media- related tasks:
Attach ads to placements
Preview
Creative Assets
Mass creation of Std. Banners
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12. Attach Creative to placements

13. Attach Creative to Placements
What is it?
The process of attaching ads to all the placements in the campaign
What’s new?
Creative shops can now attach ads to agency/ campaign/ placement. There’s no need to create a placement or even a campaign for the ad to be available to the agency!!
This applies only in cases where both Creative and Media work on MediaMind
You can set the optimization when attaching the ads – huge time saver!!
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Elaborate about the detaching dependency between creative and agency
Now let’s take a look!

14. Attach Creative to Placements
What has changed?
In the attachment process, you will only see placement types that support the selected ad(s) (meaning that the ad format matches the placement type) and has the same ad dimensions (filters can be changed manually).
Attaching: All ads will be attached at the end of the process
Copying: Will create an unattached copy of the ad.
Placement 1
Contains original ad
Placement 2
Contains copy of the ad
Placement 3
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DFA – ads connect between creative (ads) to sites and then optimization happen in the process

15. How and when to access this feature?
Where: Ad’s list > Attach
When: When a creative shop has not attached the ads to a campaign (before the campaign was created)
Where: Campaigns list > Creative tab > Attach
When: Ads are attached to a campaign – recommended use for mass attachment
Where: Edit Palcement > Creative tab > Attach
When: Small tweaking when additional placements/ ads have been created later on in the process
How do I know if an ad needs to be attached? Ad Status – Unattached
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What does it mean that it is now part of the process:

16. Attach Creative to Placements
Choose ad/s and attach > 2 ways of attaching:
Now let’s see how it works!!!
Longer but time saving in the long run
3 Step Process: Choose placements > Optimize > Finish
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Quick – one click process: Choose placements → Attach
Longer but time saving: Choose placements → Optimize the ads within the chosen placements → view summary → Attach
Explain about the long process in the optimization session – but still show it here.
Short – One click process
Choose ads > attach

17. Attach Creative to Placements
Optimizing ads during the attachment allows the same rotation to be applied to all in one go!
This is a huge change from the old system where copying ads to placements did not copy the ads’ rotation settings
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18. Preview

19. 44pt Bold Preview All in one place! Preview Detect problems Fix
Access: From placement/ ad/ creative asset views
Preview was rebuilt to consolidate scattered features from all over the system
Allowing the user to:
Preview
Detect problems
Fix
Preview next
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20. Assets (including panels)
Preview
What’s new?
Binding between all the entities in the system
Navigation – User can easily move between entities back and forth
Multiple selection – placements/ ads/ assets
Edit placement/ ad/ panel/ asset directly from preview
Preview behaviour of Sync Ads
Placements
Ads
Assets (including panels)
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21. Information pane
Navigation Controls
Preview Area
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Actions

22. Possibility to Collapse and expand all the panels
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23. Preview Navigation – Top (Ad view)
The name of the ad, and the campaign it belongs to.
If it’s not attached – only the ad name
The placement the ad is attached to.
If it’s not attached – it will say “ad”
Bread crumbs for easier navigation
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Either thumbnails view or list. The default is thumbnails, except for placement.
In thumbnails – displays the default image, or second frame of the asset (in case there is no default image)

24. Preview Navigation – Actions (Ad view)
Background options:
URL
Image (can be downloaded from the user’s file system and saved for future use)
None
Save: saves the current preview settings
Share preview options
Close: closes the preview window
Centered page: used to center the ad according the screen’s active content
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Positioning banner: for preview use
Ad Positioning: affects the serving.
Only applies to panels and OOB elements
Creates an offline demo
Enables reviewing the ad – publish or reject, and add a note

25. 44pt Bold Preview Available actions – Bottom Pane: Set background
Position ad & banner
Save preview view
Review process
Create offline demo
Share:
Ads: Current ad/ all chosen ads, all ads in the placement, share a detailed preview (with asset level)
Placements: Current placement/ all chosen placements, all placements in the campaign, enable drilling down to each attached ad
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Editing assets will make changes to all the ads these assets are associated with – In the preview you can see which ads are associated with each asset

26. 44pt Bold Preview – Ad View Choosing ads from ads list:
Select multiple – preview will show chosen ads
Select one – preview will show all ads in the placements (if it’s attached) to allow easy navigation between all placements in the placement
Available actions – Right Pane:
View ad’s properties & filters
Edit ad
Test Clickthrough URL
Test interactions using the Interaction Monitor – Can be taken out of the pane and floats in the ad area
View Assets/ Panels - drill down to these
Test Data Capture
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27. 44pt Bold Preview – Asset View
Choosing assets from creative asset module:
Select multiple – preview will show chosen assets
Select one – preview will show all assets in the folder in the navigation between all assets in the folder
Available actions – Right Pane:
View asset’s properties
Edit assets
See to which ads these assets are associated with Changing assets will influence all of these ads
Test interactions using the Interaction Monitor
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28. Preview – Placement View
Choosing placements from the placements list:
Select multiple – preview will show chosen placements
Select one – preview will show all placements in the campaign to allow easy navigation between all placements in the campaign
Available actions – Right Pane:
View Placement properties – right pane
Edit Placement – right pane
Simulate ad rotation – when possible – drill down to ads right pane
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29. Creative assets

30. 44pt Bold Creative Assets
Creative assets are now available to Media agencies (for assets they upload)
Access:
Left menu → Creative Assets
While creating a new ad
While editing an ad – Media will have access only to their creative assets
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Improve navigation

31. 44pt Bold Creative Assets Chosen folder’s content
Delete entire folder/ multiple assets
Preview an entire folder
Chosen folder’s content
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Improve navigation

32. Now let’s see how it works!!!
Creative Assets
Available actions:
Add New:
Creative asset
Folder
Edit
Delete
Preview
Archive
Now let’s see how it works!!!
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New Creative Asset: “Classifications “will change to “tags” and will be used to tag assets for future use
Edit: Talk about replacing assets – that it will affect all ads that use this asset
Delete – Only if no ad is using this asset

33. 44pt Bold Uploading Assets
No need to start by going to the Create Assets list
Upload to the creative assets folders done during ad creation
Option to upload multiple assets
Option to manage folders and assets from the ad creation flow
Option to tag creative assets
Option to preview and edit assets during the ad creation
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34. Mass Creation of Std. Banners

35. Mass Creation of Standard Banners
What is it?
The ability to create all the Std. Banners of your campaign in one go, with just a press of a button
Why do we need it?
How many of your clients have to create the Std. Banners for their campaigns? How do they find them?
Std. Banners are usually created by media agencies. Media users need a quick, easy and non-creative oriented way to do this.
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Main use cases examples – give the example of LG in New York

36. Mass Creation of Standard Banners
How does it work?
Media agency needs to receive from the Creative agency a folder with all the assets for the Std. Banners - assets include a jpg. & swf. (or only a jpg.) with a matching name
Upload the folder for creative assets (this can be done also while creating the Std. Banners)
The system scans the folder for matching names (jpg. & swf.) and creates an ad for each
You can add a clickthrough to all the ads in one go
Now let’s see the wonder work!
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Note: An ad will be created if jpg with no matching swf is found, but not the other way around

37. Mass Creation of Standard Banners
Additional actions:
You can create an ad one by one using “New Single Ad”
In this window you can also edit the ads: change name, add “alt text”, enter clickthrough and change assets
Delete ad
Now let’s see it works!
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Note: An ad will be created if jpg with no matching swf is found, but not the other way around

38. Old Vs. New
Ugly images will change

39. 44pt Bold Old Vs. New Item Old New Creative Assets
Not available to Media
Available to Media
Mass Creation of Std. Banners
Doesn’t exist
New feature
Archive ad
Availability of ads for Media
Only after attaching to a placement
Creative can attach the ads to an agency/ campaign/ placement
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40. 44pt Bold Old Vs. New Item Old New Terminology change
Copy ads to flights
Attach ads to placements
Attachment process
Leaves an unattached ad at the end
No unattached ads at the end
Optimization
Available only on the flight level
Available when attaching ads to placements
Copying ads to flights did not copy ads rotation
Optimizing ads during the attachment process allows the same rotation to be applied to all placements after the attachment has been completed
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41. 44pt Bold Old Vs. New - Preview Item Old New
Easy navigation between all entities in preview
Doesn’t exist
Editing placements/ ads/ assets from preview
Preview behaviour of Sync Ads
Test Data Capture
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* Note: These are the main changes in the preview. Detailed changes are explained in this presentation

42. Q&A

43. Thank you