SOCIAL MEDIA AND THE NON-PROFITS A daily routine or a daily resistance?

How to Form a Social Media Habit Resistance Staffing issues Lack of direction Buy-in Training Time How long does it take to create a habit?

Goals Strategies Measurements Create a Social Media Mission Statement Goal: Increase awareness of member library services (system catalog; overdrive) Strategy: Create accounts with social media tools and post daily Measurements: Track monthly how many fans, followers, tweets, postings, comments

Social Media Workflow

Google+ Which Social Media Tools Should You Use? Blogs Twitter RSS Facebook YouTube flickr Smart Phone Apps Mobile Websites LinkedIn

Chautauqua-Cattaraugus Library System Libraries Using Social Media A public library role model - Hennepin County LibraryHennepin County Library

Who loves you best Giveaways Polls/Surveys Real people/Transparency Emotional impact via images/video Social capital User comments/Build conversations Call to action statements “Follow us” & logos signature – Clickable links Include full social media URLs on promotional materials Social Networking Tips

Social Status Updates Example 1 Helped a patron find a turnip cookbook today. Example 2 Helped patron find turnip cookbook. Didn’t know there was such a thing! Example 3 Next week at the library: Homework Help Center [Link] Example 4 Kids getting worried about report cards? Homework Help Center begins on 4:00pm [Link] Learn from headlines used in magazines near the checkout at the grocery store! Walk Off 10 Pounds in 10 Days Smart Clothes for Tough Times How to Look 10 Years Younger Simple Ways to Declutter Every Room Doing Social Media So It Matters, 37-40

Do you have any advice for other nonprofit CEOs who are questioning the need or value to spend their own time in social media? I see social media as part of my job representing the organization and being a thought leader. I don’t see how any executive director of a relatively public nonprofit could avoid it. In the future, I can imagine board of directors’ evaluating their executive director’s use of social media as part of their annual review. If you are nervous, start with one channel and build your confidence and community. It took me about nine months of writing tweets and status updates until I really felt like I got the hang of it. Along the way, I’ve gotten better by asking my staff for feedback and seeing which tweets or updates get the most responses Rinku Sen, Executive Director of the Applied Research Center (ARC) ctor_manages_it

Works Cited Books: Aaker, Jennifer. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. Prendergast Library. Call Number: A Brogan, Chris. Social Media 101. Prendergast Library. Call Number: B Fitton, Laura. Twitter for Dummies. Prendergast Library. Call Number: F Handley, Ann. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Prendergast Library. Call Number: H Lincoln, Susan Rice. Mastering Web 2.0. Prendergast Library. Call Number: L Miller, Michael. YouTube Online Video Marketing for Any Business, 2 nd ed. Prendergast Library. Call Number: M Solomon, Laura. Doing Social Media So It Matters. Olean Public Library. Call Number: S Smith, Bud E. Sams Teach Yourself Facebook for Business in 10 Minutes. Prendergast Library. Call Number: S Woessner, Stephen. Viral Social Networking: How to Build Your Website Traffic and Online Sales Using Facebook, Twitter, and LinkedIn in Just 15 Steps. Prendergast Library. Call Number: W Websites:

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