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Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners
Content Introduction Local SEO Basics Social Media Basics Create Your Online Marketing Plan Wrap Up
Seer Marketing – Who We Are We help local businesses to drive sales, cut marketing costs and maximize their online presence. We achieve this by ◦ Search Engine Optimisation ◦ Business Lead Generation ◦ Social Media Optimisation ◦ Marketing Web Based Design ◦ Google Places Australia ◦ Email Marketing www.seermarketing.com.au
The Importance Of Online Marketing People Search For Businesses On Google Rather Than The Yellow Pages Print Advertising Has A Very Poor Return On Investment Newspapers steadily decline in popularity, people read their news online Television/Radio Advertising Is Very Costly
Why The Internet Is So Important For Your Business 10.3 Billion Google Searches Are Conducted Every Month It allows you to send a message to millions 9 out of 10 internet users regularly visit social networking websites 1 out of every 8 minutes online is spent on Facebook 24% of adults post comments about they products/services they purchase online
LOCAL SEO BASICS
Local SEO Basics The Importance Of Local Search Engine Optimisation 78% of internet users search for the products/services they would like to purchase online 70% of the links search users click on are not paid for 70% of online searchers will use a local search to find an offline business
Local SEO Basics The Importance Of Local Search Engine Optimisation Just having a website is not enough anymore, if your business does not come up at the top of Google, potential prospects will not find it. Search users are unlikely to check out page 2,3,4…etc.
Local SEO Basics Keywords
Local SEO Basics Keywords Rank at the top of Google by focusing on long & descriptive keywords because they are easier to target; and therefore, carry a lower risk and a higher profitability Rank keywords that consist of a location + keywords Make your website Google friendly by adding title tags, descriptions, great content and internal linking
Local SEO Basics Other Important Factors Place your full street address & local phone number on all pages of your website Optimise your Contact or About page for your business name and location Use the hcard micro-format to make your location unmistakeable to the Search Engines Add a KML file to your website
Local SEO Basics What To Do If You Have Several Locations Create a separate page for each location Use local information on each of these pages Link internally to location pages, using the location names in link text Use other terms on the page that will help the Search Engines understand where you are
Local SEO Basics What Else To Do Create your business listings (maps) on Google Places, Yahoo Local & Bing Local Build your brand and make it easy on Google by standardising everything, e.g. use the same name, address & phone number everywhere online Create web references (pages that mention your business or web site)
Local SEO Basics Offsite SEO Get local links whenever you can The right incoming links can help with location trust Look for links from local authority sites Look for links from sites that rank for what you want to rank for Use existing relationships to get local links
SOCIAL MEDIA BASICS
Social Media Basics Inbound Marketing 1. Get Found Online 2. Convert Visitors & Leads 3. Analyse & Improve
Social Media Basics The Importance Of Inbound Marketing Companies that blog get 55% more online visitors Inbound marketing costs 62% less per lead than traditional outbound marketing The number of marketers who say Facebook is critical or important to their business has increased by 83% in 2 years 57% of businesses have gained a customer through their company blog
Social Media Basics The Importance Of Inbound Marketing 51% of Facebook users are more likely to buy the products/services they fan Facebook fan pages let you directly interact with your customers and prospects Twitter is like a text message to the world 79% of twitter followers are more likely to recommend the brands they follow
Social Media Basics The Importance Of Inbound Marketing 79% of twitter followers are more likely to recommend the brands they follow 42% of businesses have gained a customer through Twitter Twitter allows you to converse with prospects, provide customer service and drive website traffic Social media builds your brand which results in leads and sales
Social Media Basics Build Relationships With Your Customers & Prospects Make Stuff People Want ◦Educational eBooks ◦How-to videos ◦Online calculators ◦Planning tools ◦Answers to commons questions
Social Media Basics Build Relationships With Your Customers & Prospects Be Generous ◦The more you give, the more you get ◦Build trust, credibility & good will ◦Increase number of pages and inbound links Give Great Direction ◦Relevant landing pages ◦Clear calls to action ◦Compelling offers
Create Your Online Marketing Plan
Build A Long-Term Strategy Website with critical online marketing components SEO – local search and map listings Social Media – Facebook, YouTube, Twitter Mobile – custom mobile website or optimise your existing site for mobile
Create Your Online Marketing Plan Roadmap For Your Business Optimise website with geographic slant, e.g. suburb name, keyword phrase(s) Claim Google Places listing for your business Claim Yahoo Local listing for your business Claim Bing Local listing for your business Conduct a baseline analysis to determine where you are today List your business in as many directories & review sites as possible Set up online lead capture mechanisms on your website Build targeted links to your business website Work with your customers to solicit real reviews Track results of your progress
Create Your Online Marketing Plan Areas To Address Website Make sure it is heavy on keywords, has a form to capture visitors and consider some kind of give-away SEO Decide whether to outsource or do work yourself Check visibility on Google Build targeted pages of content about each product/service you offer Build a few hundred links each month to see success Create a baseline – establish where you are today Use excel to track your progress
Create Your Online Marketing Plan Areas To Address Social Media Create a YouTube account for your business Create a facebook fan page and Twitter account Add a blog to your website (Aim for 1-2 per week) Customise your facebook and twitter accounts as it will get you better results
Create Your Online Marketing Plan To Avoid Don’t create more than 1 Google Places listing at your business location (for each business) Don’t create more than 1 Google Places listing with your phone number Don’t purchase links from services online Don’t spend time on A-B B-A linking (you link to me and I link to you) Don’t ‘borrow’ content from other highly ranked sites without making changes first
Free Business Analysis Want to know more and get all your questions answered? Visit www.seermarketing.com.au or email email@example.com or call 08 7329 firstname.lastname@example.org You can also book in for a free 45min Business Analysis in which we will develop your personalised online marketing plan* *completely obligation free
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