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Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations
What the heck is social media?
SOCIAL MEDIA IS AN UMBRELLA TERM… THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
It’s also a fancy way to describe PEOPLE having CONVERSATIONS online. Photo by Kris Hoet
Blogs RSS Online Chat & Listserves Wikis Social Networks Podcasts & Videocasts Photo & Video Sharing Sites Virtual Worlds The CONVERSATIONS are powered by…
A shift in COMMUNICATION & CONVERSATION Traditional Model Social Media Model
People are consuming information differently… 92 % use multiple platforms each day to get news 60 % get news from online and offline sources each day 33 % of cell phone owners access news on mobile device 80 % of online news consumers get or share links via emails Source: Pew Research Center
Is social media a fad? You decide! Socialnomics.net
How do I get on the social media highway?
A. Listen Immerse yourself in conversations Monitor trends & competition Google alerts, Twitter searches Determine process for responding
B. Participate Set up a profile Friend 25 people Comment on blogs Answer questions The rule of thirds: personal, professional, profitable
C. Drive Share your expertise Create content/ideas Write a blog Create home for news, opinion, content Establish as experts Promote Connect with community Drive conversations Think MULTIMEDIA
D. Obey Traffic Signs Privacy: Customize what others can see about you (professional v. personal) Create ‘Friend’ groups Edit privacy settings Etiquette: Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. Policy: Obey or set company guidelines for participation. socialmediagovernance.com/policies.php
What social media tools are right for me?
Communicate short (140-character) bursts of information to the people that subscribe to your updates (tweets) Monitor trends Thought leadership Industry news Tools >HootSuite.com >TweetDeck.com >Mobile apps
Commentary on topics important to citizens, industry/local info, conversational Share news, info advice Link to website Tools >WordPress.com >Blogger.com >TypePad.com
More personal interactions Groups, pages, updates (customizable) Links social networks Large audience, activity Robust privacy settings Feed RSS and blog Multimedia friendly
Professional outlet Job lists, referrals Groups, networking Discussion boards Links social networks Elevates firm in search lists
YouTube is 2 nd largest search engine Video is viral Plug into other social media platforms Multimedia brings voice to your brand Think informational, educational, entertainment K.I.S.S. > Keep it short & sweet
Repurpose Content Across Channels
CONNECT with me! Tina Lambert, CAE VSCPA Vice President, Member & Public Relations Phone: (804) 612-9416 E-mail: firstname.lastname@example.org@vscpa.com LinkedIn: www.linkedin.com/in/tinalambertwww.linkedin.com/in/tinalambert Facebook: www.facebook.com/TinaLambert1 www.facebook.com/TinaLambert1 Twitter: www.twitter.com/TinaLambertwww.twitter.com/TinaLambert
THANK YOU very, very much!
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