1. Traditional Marketing Methods are Dead or Dying ” Unlocking the Power of Social Media for Higher Search-Engine Rankings “

3. Outbound Marketing

4. Listen to my Message!

5. Outbound Marketing TV Commercials Broadcast Radio Direct Mail Cold Calls Listen to my Message!

6. Outbound Marketing Listen to my Message! TV Commercials Broadcast Radio Direct Mail X X X Cold Calls X Listen to my Message!

7. Inbound Marketing

9. Google via Search Engine Optimization (SEO) Inbound Marketing

10. Google via Search Engine Optimization (SEO) Social Media Inbound Marketing

11. Can Social Media Really Help? Web Site

12. Web Site Can Social Media Really Help?

13. Web Site Can Social Media Really Help?

14. Web Site Think… Inbound Links Can Social Media Really Help?

15. Think… Relationships Think… Inbound Links Web Site Can Social Media Really Help?

16. Look Inside Before Looking Outside Brochure-ware Web Site (1 way)

17. Look Inside Before Looking Outside Use Conversations on your site (2 way)

18. Look Inside Before Looking Outside PS: Don’t fret over your design! Use Conversations on your site (2 way)

19. Look Inside Before Looking Outside Create lots of compelling content!

20. Look Inside Before Looking Outside Create lots of compelling content! Think “Factory” Blog Articles White Papers Videos Webinars Podcasts

21. Look Inside Before Looking Outside Help people consume your content

22. Look Inside Before Looking Outside Help people consume your content Enable RSS feeds 1.

23. Look Inside Before Looking Outside Help people consume your content (update regularly) Enable RSS feeds Add a 1. 2.

24. Look Inside Before Looking Outside Help people consume your content Social media pointing back to your site (update regularly) Enable RSS feeds Add a 1. 2. 3.

25. Look Inside Before Looking Outside Search Engine Optimization (SEO)

26. Look Inside Before Looking Outside Use SEO tactics when creating content Search Engine Optimization (SEO)

27. Look Inside Before Looking Outside Use SEO tactics when creating content Know your best keywords and phrases Search Engine Optimization (SEO)

28. Look Inside Before Looking Outside Use SEO tactics when creating content Know your best keywords and phrases Add them to page Titles, Headings, URLs, Hyperlinks, within paragraphs, etc Search Engine Optimization (SEO)

29. Facebook Create a “Business” page

30. Facebook Create a “Business” page Gather fans

31. Facebook Create a “Business” page Gather fans Cross Promote

32. Facebook Create a “Business” page Gather fans Cross Promote (Avoid dust)

33. LinkedIn Create a “Group” (First check if any already exist)

34. LinkedIn Create a “Group” (First check if any already exist) Generate lots of engaging content so folks join

35. LinkedIn Create a “Group” (First check if any already exist) Generate lots of engaging content so folks join Post in the discussion area Email the group members (but not too often)

36. Twitter (Micro-blogging - 1 way only)

37. Twitter (Micro-blogging - 1 way only) Post a few Tweets, THEN Market the feed

38. Twitter (Micro-blogging - 1 way only) Post a few Tweets, THEN Market the feed Build up your following Keep at it!

39. Is Any Of This Working? Track Progress

40. Is Any Of This Working? Track Progress Number of Facebook Fans

41. Is Any Of This Working? Track Progress Number of Facebook Fans Number of LinkedIn Group Members

42. Is Any Of This Working? Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers

43. Is Any Of This Working? Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers Google Analytics Number of links back to your site

44. Is Any Of This Working? Track Progress Number of Facebook Fans Number of LinkedIn Group Members Number of Twitter Followers Google Analytics Number of links back to your site Number of organic keywords causing traffic

45. The Wrap Up

46. Create great content first (“watering hole”)

47. The Wrap Up Create great content first (“watering hole”) Go where people are gathering

48. The Wrap Up Using Social Media, build relationships Create great content first (“watering hole”) Go where people are gathering

49. Paul Kaufman 919-681-7914 Paul.Kaufman@duke.edu