1. talks! Social Media Decision Making September 21, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by

2. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Using ReadyTalk Chat & raise hand All lines are muted If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Virtual Community Forum: –http://bit.ly/smdecide Twitter hashtags: #techsoup

4. talks! Social Media Decision Making Presenters: Laura Quinn, Tex Dworkin Sponsored by

5. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential

6. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392

7. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Today’s Speakers Tex Dworkin Global Exchange Laura Quinn Idealware Facilitator: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand, TechSoup, Andrea Berry Idealware

8. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Agenda Social Media Decision Guide Tools that organizations find successful Case Study: Global Exchange Tracking impact How to get buy-in Differences between Facebook and Twitter Time commitment Photo & video sharing tools

9. talks! A Five Piece Research Study

10. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Nonprofit Social Media Decision Guide http://idealware.org/reports/nonprofit-social-media-decision-guide

11. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 A Plethora of Resources Helpful narrative and examples Worksheets to guide you And a directory of consultants All based on real research!

12. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 High Level Survey Social Media to Meet Nonprofit Goals survey Online survey of an informal sample of 460 nonprofit staff members already using social media

13. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Discussion Groups and Case Studies We collected stories of social media use More than 290 nonprofit staff members volunteered verbal pr written information about what social media channels they are using, for what, and how it’s working

14. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Facebook and Twitter Surveys 271 frequent Facebook users took our survey about how they might use Facebook to evaluate nonprofits; 69 frequent Twitter users took a similar survey about Twitter We surveyed frequent social media users about nonprofit topics

15. talks! What Tools Do Organizations Find Successful?

16. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Reaching Out From the high level survey

17. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Enhancing Relationships From the high level survey

18. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Fundraising From the high level survey

19. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 What More Specific Results? Some results were mentioned a lot in discussion groups and case studies

20. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Global Exchange® is an international human rights organization dedicated to promoting social, economic and environmental justice around the world. www.globalexchange.org/blogs

21. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Do Good Biz provides marketing and social media support services to mission driven businesses and organizations. dogoodbiz.com

22. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Global Exchange Social Media Tools Blogs: globalexchange.org/blogs/ Facebook : facebook.com/globalexchange Twitter: twitter.com/globalexchange Flickr: flickr.com/photos/globalexchange YouTube: youtube.com/globalexchangevideo

23. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Example of How Global Exchange Put Social Media Tools to Use

24. talks! Facebook

25. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Would You Refer to Facebook? “Would you look for a Facebook Page for an organization with which you were considering volunteering?” How often do you use Facebook?

26. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Would You Refer to A Website? “Would you look for a website for an organization with which you were considering volunteering?” How often do you use Facebook?

27. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Does a Page Encourage Confidence? “Would you be more likely to volunteer if the nonprofit had a Facebook page (as opposed to no Facebook presence at all)? How often do you use Facebook?

28. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 What About the Number of Fans?

29. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 What’s Facebook Effective For? Our research shows: Increasing feedback and discussion Driving traffic to your website– and thus spreading information Building an email list Attracting event attendees

30. talks! Twitter

31. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Why Twitter?

32. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 How Are People Interacting with Nonprofits?

33. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Are They Really Listening?

34. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 What’s it Good For? From our qualitative data: Connecting with like- minded organizations Connecting with the media Engaging people with frequent updates Providing near-real- time-updates Coordinating in real time

35. talks! How Much Time Does it Take?

36. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 How Much Time are They Putting In? The most successful orgs averaged about 2 hrs/wk per channel Not a single respondents who spent less than 1 hr/wk felt they were seeing results

37. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 How Many Are Succeeding? Of those who spent at least two hours a week on social media… Substantial Success54% Inconclusive Success5% No Success19% Don’t Know7% Case study analysis

38. talks! Photo and Video Sharing

39. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Not Much “Social” Use As of Yet There were few examples from our research of “social” uses of photo and video sharing sites. Most people were simply using them to post.

40. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Rails-to-Trails Conservancy in Flickr 249 Group Members Photo Pool Discussion Board “About” Section Message from admin to tag photos for a specific event

41. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Contests http://www.flickr.com/groups/greenest/ (Nature Conservancy) Give people a fun incentive to participate

42. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Repower America’s Video Website http://repoweramerica.org/wall/#/view/25977

43. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Earthjustice: YouTube Channel Brand your channel Supporters subscribe to the channel Archive your videos

44. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 “Viral” Videos http://www.storewars.org “Going viral” is more of an aspiration than a strategy Tell a terrific story via video – which you can then post on a site like YouTube or Blip.tv

45. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Surveys, a Strategy Shaping Tool

46. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Resources Idealware Social Media Decision Guide Global Exchange Blog DoGoodBiz

47. talks! Questions? Submit your questions using the chat box.

48. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Continue the Discussion… Additional questions can be answered by posting in the Virtual Community Forum: –http://bit.ly/smdecide

49. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Upcoming Webinars Donor Management Solutions –Thursday, September 30, 11 a.m. Pacific

50. Social Media Decision Making Conference Call: 866-740-1260 Access Code: 6339392 Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

51. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392