Presentation on theme: "30 Tips in 30 Minutes Marketing Your Event on Social Media."— Presentation transcript:
30 Tips in 30 Minutes Marketing Your Event on Social Media
Social Media Statistics Social media is the top online activity in the US, with the average American spending 37 minutes per day 46% of web users look towards social media when making a purchase. Of all internet users 72% are now active on social media. 56% of Americans have a profile on a social networking site
If you want them to like, retweet, or share the post let them know #1 Tell people what to do Command word examples: Like, take, submit, watch, post, check, comment, click, visit, become a fan, tell us. Your tweets have a 12X higher chance of being retweeted if you ask for it and a 23X higher chance if you actually spell out the word “Retweet”
Pick 2 networks to focus on and sprinkle in content on the others #2
Only post content that is relative to your event and/or organization. #3
#4 The majority of marketers (59%) are using social media for 6 hours or more each week Think of social media as an opportunity cost What does that mean? Invest the time. 92% of marketers in 2014 claimed that social media marketing was important for their business
Listen and research to what others are posting and commenting on #5
Get Your Event on a Community Calendar #6 Raceguide365 Let members of your community aware of your event Allows for people to search for your event based on location and event type eventful
Include photos in your posts #7 Blog posts that feature at least one image almost twice as many views than posts without an image A Facebook or Twitter post accompanied with an image get more than double the shares of a plain text post Photos can boost potential retweets of any given tweet by up to 35%.
Facebook Statistics 1.39 billion monthly active users as of December 31, 2014 On average 890 million people log onto Facebook daily The average time spent on Facebook is 8.3 Hours per user per month The highest traffic time is between 1:00-3:00pm during the week 42% of marketers report Facebook is critical or important to their business
Post Consistently #8 Post at least 2-3 times week for best results
Target your post Target your posts to specific groups #9
Check your insights Discover Who, When, Why and How people are looking at your page #10 Format your future post like the posts that had the best results.
Schedule your posts Brands that post outside of business hours have a 20% higher engagement rate. #11
Keep posts short Posts that are 80 characters or less see a 27% higher engagement rate #12
YouTube 2 nd largest search engine More than 1 Billion unique users visit YouTube each month Process more than 3 Billion searches a month More than 6 Billion hours of video are watched each month on YouTube 100 Hours of video are uploaded to YouTube every minute According to Nielsen, YouTube reaches More U.S Adults Ages 18-34 than any cable network Statistics
Use InVideo programming YouTube InVideo Programming is your branding watermark. #13 You can upload a PNG or GIF image, including your channel logo or company logo.
Add a card to your video Adding a call to action to your video #14 Cards allow you to add a new layer of interactivity to your videos. Learn more about ZapEvent
. #15 Embed your video on your website Increase the visibility of your video on YouTube Lets your fans know you are on YouTube and directs them to your channel.
Twitter There are over 500 Million active users on Twitter 42% of Twitter users learn about products and services via Twitter 100% of Twitter users listen to their twitter stream but only 55% actively Tweet Over 300 billion tweets have been shared since the network launched The average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Statistics
View analytics #16 Two ways to view Twitter analytics 1. Each individual tweet posted 2. Analyze your whole Twitter account with https://analytics.twitter.com/
# Indicates a topic or theme of conversation #17 Use #hashtags in your posts Twitter recommends using no more than 2 hashtags in a post
Do NOT use all 140 characters Allow people to retweet you and respond to your tweets. #18
Make it creative and personal #19 Add a custom Twitter background & header
Tweet discount and promo codes to your follower Over 90% of users say they follow businesses on Twitter to get discounts and promo codes #20
Instagram 300 Million monthly active users Total of 20 Billion photos have been shared 1.6 Billion Likes and 60 Million photos shared every day The most Instagrammed brand is Nike with 23 Million posts using #Nike 57% of Instagram users access the site daily Statistics
Post pictures people can’t see anywhere else Exclusive photos from behind the scenes at your event. #21 Give your fans and followers a reason to view your Instagram account.
Connect Instagram with other social networks #22 Allows you to share your Instagram photos on other social media platforms
Embed Instagram videos in your blog or website #23 Easy way to add Instagram photos and videos to the stories you want to tell.
Currently, there is 347 million users on LinkedIn LinkedIn sends nearly 4 times more people to your homepage than Twitter & Facebook Every 2 seconds LinkedIn gains a new member 187 million unique visitors to LinkedIn each month 40% of users check LinkedIn daily Statistics LinkedIn
Search for people using filters #24 Searching with filters allows you to search for a specific audience based on interests or organization. You can hide or show checkboxes for a category by clicking on the triangle icon to the right of the category name.
Find your sponsor’s page #25 Grouping your page with your sponsor's page will help promote your event to a larger audience
Avoid evening, late afternoons, and weekends. #26 Busiest times are morning and midday Monday- Friday
Currently, there is 70 million users on Pinterest The average time spent on the site at a time is 15.8 minutes Pinterest is the 13 th most viewed website in the U.S 69% of users engage with pins of things that they’ll eventually own The average user spends 98 minutes a month a Pinterest Statistics Pinterest
View Your Analytics #27 Pinterest analytics will tell you your most popular pins and what pins are driving the most traffic It also lets you know what your audience is most interested in
Pin tool extension #28 Allows you to easily Pin blogs, pictures, and articles Immediately shows on your organization’s Pinterest board
Add new content to increase visibility #29 Over 80% of pins are re-pins Only 20% of the time new content is being posted If your company or organization is creating new content on Pinterest, there is a better chance that it is going to be repined
Create a group board #30 Group boards look just like normal boards except you can invite multiple join to share pins Share your board with committee members and sponsors for your event. Makes your event more personable