According to Ipsos North America’s December 2010 poll: 57% go to Facebook and Twitter 26% go to District website
800 million active users 50% log on daily 100,000 users age 64+ 310,000 users between 45–63 300,000 + businesses now have FB fan pages including hundreds of school districts 250 million have FB on mobile devices Average user is connected to 80 community pages.
Use to drive traffic back to website Post: Photos Videos News announcements Link to YouTube (videos) or Flickr (photos )page. Posts on FB should be brief and informal Make it a conversation
Oklahoma State Superintendent School Superintendents of Alabama
Can be set up by any individual and similar to clubs in the real world You “join” Groups Administrators can send messages to up to 5,000 Group members Only open Groups are searchable publicly Groups can’t have a personalized URL (Universal Resource Locator or website address) Idaho PTA’s Group Page
Dedicated to topic or experience that is “owned” collectively by the community connected to it Let you connect with others who share similar interests and experiences Community Pages
Fan pages of a company, person, product, non-profit, organization Administers can send unlimited messages, called “Updates” that appear on members’ Facebook walls Can host applications that permit you to show more content and interact with users. Fan or Business Page
Idaho PTA’s Fan Page Fans “like” pages New Timeline Dress it up
Micro blogging platform in 140 characters or less Launched 2006 106 million registered users ; 65 million tweets per day 750 tweets per second It’s all about immediacy/useful in crises Slower growth among parents than FB
Janis Krums’ Tweet from his cell phone on Jan.15, 2009 aboard a ferry on the Hudson River in NYC
Drive traffic to your website/blog Provide you with professional contacts Gives information quickly about what is going on in the PTA/Education world Teaches you new ideas, concepts, and skills Alerts you to hot topics (great news source) Allows you to share causes you support content you want others to know about news people should care about.
1.Don't Forget Strategy. You should have clear goals in place and be prepared to measure the success of your Twittering efforts. 2. Don't Fail to Integrate. Integrate with your blog, Facebook page, website and more. Twitter and all of your social media accounts are interconnected. 3. Don't Lose Focus. Keep a core focus to your tweets can help you grow a loyal audience of followers. 4. Don't Forget Common Courtesy. Overall, Twitter is a watercooler, a conference call, a conversation. Be polite, respectful and kind. Reference others in your tweets by using an @ sign followed by their Twitter name. There is something to be said for genuine kindness on Twitter -- it goes a long, long way. Bottom Line: Golden Rule applies on Twitter and throughout the social mediasphere.
Twitter Anatomy # of people you follow; your followers What’s trending/what people are talking about The wall
Twerminology Twitter Help Center can assist you with terminology like #hashtags, @symbols, and how Twitter works in general.
Video sharing website Launched 2005, bought by Google 2006 2 billion + viewers a day—More Video Uploaded To YouTube in 60 days than all 3 major networks created in 60 years