National Sales Meeting 2011

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Presentation transcript:

National Sales Meeting 2011 Using Social Media in Your Marketing Plan National Sales Meeting 2011

Overview of Presentation Indoff on Facebook How Indoff uses LinkedIn Get the most out of your LinkedIn Account Facebook Tips Tips on how to use Social Media in General Pitfalls of Social Media Wrap Up

Indoff Inc. on Facebook Indoff Incorporated Fan Page For Partners and Corporate employees to connect Share what is going on at the corporate office/ with Sales Partners New Partners of Indoff Referral Contests Ad postings Partners in the News Corporate Stories/ Pictures 72 Fans

How Indoff uses LinkedIn LinkedIn Recruiter License Search for LinkedIn profiles that match our divisions Use this to source prospective Partners 500 names Job Posting Rotate between the divisions every 3 to 4 weeks Brief description Link to PowerPoint Products & Services Industries we service 240 followers

Get the most out of your LinkedIn Account Create a complete profile Build and maintain your network Get active on Q & A Join relevant groups Get involved with people that you can connect with and get to know Don’t directly use to try and generate leads If you use it correctly, it can indirectly lead to sales leads

Facebook Tips If you decide to use Facebook for business Review your profile carefully Adjust your privacy settings Use Friends Lists Allows you to control what each list can see Set up a Facebook Business Page referred to as a “Fan Page” These are public – anyone can find and view

Tips on Social Media Define your goals Help you stay on track Harness your expertise Share your knowledge Be candid Ask for comments if you share something

Tips on Social Media Interact with visitors Respond to comments and questions Find influential people in your industry Keep your eyes open to what others in the industry are buzzing about online Boost your credibility by helping others Establish yourself as an expert

Pitfalls of Social Media Be careful about the content you are adding and sharing Only make appropriate posts Don’t pretend to be something you’re not Don’t promote too aggressively

Social Media Wrap-Up What questions do you have? Thank you for your time! Enjoy the rest of the weekend!