1. Keeping a Professional Online Presence
Accounting Society General Body Meeting #3
Monday, October 9, 2016

2. Why? Many employers use social media to screen applicants
Great networking resource
Adds to your ”brand”
Unrealistic to avoid all-together

3. Where do I start? Set a goal! Focus on one platform/tool
Message people in the industry or on the same path as yourself
Keep Track
Be Patient

4. Site-Specific Tips Facebook Twitter Instagram
Best site to connect with industry/company/alumni groups
Update ”About” section and photos often
Twitter
Follow or retweet to show interest in company
Instagram
Keep it classy

5. LinkedIn Basically an online resume
Update as frequently
Use your “30-second pitch” as your summary
Follow everyone you know (never know when they can help help you)
Don’t “cold call” connect after you meet
Join groups to expand network
Include professional headshot
Use as tool
Research industry/company news
Find common interest with recruiter

6. General Tips Be consistent with your name (nickname vs. full)
Makes you easier to find
Keep your “profile picture” appropriate and of high-quality
Link a LinkedIn account to other social media
Connect with company’s pages for updates on events and other opportunities
”If you wouldn’t want your mom to see it…” rule
Check your privacy settings