1. LinkedIn Overview
The Web marketing Guy

2. What is LinkedIn?
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. LinkedIn is the professional person’s “Six Degrees of Separation,” in which you can connect with people you don't know through the people you do know. As a home business owner, it's an ideal way to mingle with influencers and potential partners, build your client base, and get referrals.

3. Why should you care? Professional Network Validation tool
500 million users
65 million business professionals
106 million monthly users
3 million people share content weekly
Avg. household income of $109,000
~50% of member have decision making authority

4. Two Ways To Use LinkedIn
PASSIVE OR PROACTIVE

5. Passive Marketing on LinkedIn
Just create a LinkedIn Profile
Make sure your profile is complete
Make sure you update your account
Connect with people in your network (at least connect them on LinkedIn)

6. Passive Marketing on LinkedIn
Benefits
Exposure to people looking for products or services
Introductions to potential clients
Recommendations from others on LinkedIn

7. Active Marketing on LinkedIn
Create a LinkedIn Profile
Post regular updates
Participate in groups
Communicate with your network
Send messages and invites
Try advertising
Upgrade to LinkedIn Premium

8. LinkedIn Packages
Who’s viewed my profile Only up to 5 show on FREE version
InMails Able to send message to someone you are not connected to
Extended Access Without extended access LinkedIn limits profile searches and the associated people also viewed this profile feature

9. Your LinkedIn Profile Headline: 120 Characters Your Name: No nicknames
Add location
Add industry to your profile
Customize your URL

10. Your LinkedIn Profile Your Picture: First impressions matter
Get a pro photographer – this is not Facebook
Don’t be too formal looking
Look personable
You be the focus of attention
Plain background
*A professional photo increases profile views by greater than 10X

11. Your LinkedIn Profile
Your Background Info: Be relevant and use keywords
Background description: 2000 characters
Media: You can upload pictures and video
Experience: Use only experience that is relevant
2000 character description for each position
Use quotes, news, testimonials, etc.
Highlight skills
Can use media as well
Showcase your skills and talent
*~70% of Linkedin members use the info here to reconnect with past associates

12. Your LinkedIn Profile Your Background Info: cont’d
Accomplishments: publications, certifications, courses, projects, etc
Skills Section: your skills can be endorsed * >10X more views with skills addition
Education: add in only post secondary and you can be descriptive
Connections: these are your business contacts. There is a 30,000 limit
Recommendations: try to get these***

13. LinkedIn Groups
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.
Invite + manage members (admin)
Send announcements (admin)
Curate
Interact
WHY???
Connect with link minded individuals
Connect with customers
Grow and engage your community
Thought leadership