Presentation on theme: "Professional Social Networking"— Presentation transcript:
1 Professional Social Networking Career AdvisingSouthern Connecticut State University
2 Professional Social Networking Allows Students to… Build Online Presence and Personal BrandNetwork with personal and professional connectionsJob SearchAccess resources and information in specific career fieldExpand skill set with technology world5 Rules for Success..Know Your PlatformCustomize EverythingAsk for Something SpecificTake it Offline Whenever Possible
3 Type of Networking Sites LinkedIn- world’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.60 million professionals200,000+ organizationsOver 150 industries2.1 million students37,000 university groupsFacebook- largest social networking site with over 400 million accounts intended to connect friends, family, and business associates.Twitter- an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.
4 Why Should You Join Networking Sites? Connect with classmates, faculty, and family professionallyFind new opportunities for internships and full time positionsManage what potential employers learn about you from the Internet
5 What LinkedIn is NOT vs. What LinkedIn IS A place for party photosA place to update the status of anything other than work related informationA traditional job boardLinkedIn IS…A Professional Social Networking SiteBest social media platform to reach business decision makersA network that allows you to make the most out of trusted professional networks
6 Job Seekers Tips to Best Utilize LinkedIn Ensure your profile is complete and up-to-dateYour connections should represent your “real world” networkSearch on LinkedIn JobsMessage Key Network ContactsDemonstrate Your Expertise on LinkedIn Answers.
7 LinkedIn Connection Requests Example 1Hi Laurie…A friend of yours, [insert name here] suggested I connect with you as I am new to LinkedIn and just learning the ropes. I would appreciate any help you may offer.Thanks [insert your name]Example 2Last September I had the pleasure of meeting you at the Web 2.0 Conference in NYC. While I knew no one you took the time to talk with me and offered some places to visit while I was in your town.Thanks so much and I look forward to reconnecting. [insert your name]Brief is fine, just make it PERSONABLE!- Beyond Social Media
8 Common LinkedIn Mistakes Among College Students The generic invitation to connectShows lack of effort into building a relationshipLack of SensitivityLike a resume, a profile should be brief and targetedSpelling/grammatical errors, inconsistenciesJust as you would carefully review your resume, you should check your profileWeak HeadlineClearly identify yourself and your career interestNo RecommendationsRecommendations serve as a powerful resource for potential employers to see previous colleagues endorse you.
9 FacebookBegan as a social networking experience for college students. Has grown into an experience for everyone including those who seek a professional networking experienceTips:Decide if your Facebook Page will be social or professionalChoose what information on your profile business contacts or prospective employers should seeCreate a simple profile (or clean up existing one)Limit the photos you postPost content relevant to your job search or careerUse Facebook to build relationships with your FriendsChoose your Friends wisely
10 TwitterHelps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.Tips:Make your profile publicChoose a Twitter nameFill in real locationCreate a strong bioChoose a photo that is more of your faceStart a following slowlyDon’t just follow anyonePay attention to other’s tweetsRetweet Judiciously
11 Finals ThoughtsProfessional Social Networking is a tool to assist in your job search and networking experience.Recruiters still expect candidates to apply with a resume and a cover letter via the company web site or a job board site.In order to have a well-rounded search, you still need to search for jobs and take time to apply.
12 All juniors, seniors, and graduate students Aimee Piccin Associate Director of Academic and Career Advising Wintergreen Building (203)All juniors, seniors, and graduate studentsKelianna Bonn Graduate Assistant Wintergreen Building (203)All freshmen and sophomore studentsSearch: Career Services