2. THANK YOU TO OUR PARTNERS

3. Social Media Etiquette and Content Development

4. Social Media Purpose: SLIM
Sharing
Learning
Interacting
Marketing

5. Why Does Your Business Need Social Media?
Having a clear purpose is important before engaging in a social media effort.

6. Why Does Your Business Need Social Media?
Brand awareness
More customers
Customer Loyalty
Bigger engagement
Lead generation
Increased sales
Positioning as an opinion leader
More traffic on website
Share knowledge

7. Choosing a Platform Facebook Instagram Twitter LinkedIn YouTube
Google Business

9. Content To Share 5:3:2 Rule
5 should be content from other sources that are relevant to your audience, known as curation
3 should be content you’ve created, known as creation
2 should be personal, fun content that humanizes your brand, known as humanization

10. Content Examples

11. Content Examples

12. Content Examples Creation

13. Content Examples Creation
LINK

14. Content Examples Curation
LINK

15. Content Examples Humanization
LINK

16. Content Examples Creation + Humanization
LINK

17. What Not To Post
Ask yourself: Does the objective of the post match with your purpose?
Content that doesn’t align with your brand
Personal/protected information of you, employees, customers/clients
Controversial content

18. Brand Consistency
Stay aligned with your brand throughout all social media outlets
Brand guidelines: logo, colors and fonts, tone and voice
Your brand should be recognizable on your website, social media, etc.

19. Brand Consistency

20. Brand Consistency

21. Brand Consistency

22. How Often to Post Stay consistent Make sure your posts add value
Quality over quantity
When are your fans engaging? – check analytics

23. Guidelines & Tips Be yourself Know your audience Know your purpose
Stay engaged – reply right away
Have a strategy and a plan for your content
Give credit where credit is due

24. Guidelines & Tips You are not creating a billboard,
you are creating a community.

25. Stay Organized
Content Calendar
Scheduling Posts
Real-Time Posts

26. Social Media Policy
A social media policy outlines how an organization and its employees should conduct themselves online.

27. Social Media Policy: Benefits
Protect your company reputation
Encourage employee advocacy

28. Social Media Policy: Tips for Creating
Who is the social media policy for?
Understand any legal ramifications
Set expectations for behavior and privacy
Encourage positive sharing
Keep it short and simple

29. Image Sizing/Canva

30. Resources Growth Wheel (through Invent@NMU) Canva/Canva Photo Editor
Content Calendars

31. Thank You!
Please fill out a brief survey before you leave