1. How To Use Social Media to Launch Your Career

2. The most important social media outlet to be active on is LinkedIn. This site provides valuable tools that allow you to look good to employers, and give you the opportunity to search for jobs in your industry. Here are some important tips

3. First, set up a strong profile. Take a great picture. Write a good statement.

4. Personalize your LinkedIn URL.

5. List your work experience. Get recommendations from co-workers, customers, etc.

6. Find connections. More people connected to you, the more visible you are.

7. You can join groups. Interact with people. Make relevant comments. Share interesting news and stories.

8. Be careful and relevant. And don’t be like Rebecca!

9. Search companies that you are interested in working for, and see if you have a 1 st or 2 nd connections at the company.

10. You can search for jobs by keywords, location, functions, experience, industries, and salary.

11. Your twitter account should represent you as a professional. If you need to, you should create a separate account, and make sure your personal account is completely private.

12. Follow relevant people and companies in your field. Use the “who to follow” tab to find similar influential people and companies that will provide valuable information.

14. Say things that will matter to people, and that will start a conversation. Your content should be interesting and relevant.

15. Don’t be afraid to use the Direct Message feature if there is someone that you want to talk to. But remember to be professional.

16. You can connect your Twitter to your LinkedIn so that people who are not on Twitter can see what you are tweeting about by looking at your LinkedIn. This also makes your Twitter look more professional to any Twitter friends who are not yet connected to you on LinkedIn.

17. Facebook is different than the other two networks. Utilize both weak ties and strong ties on Facebook. It is best to use Facebook to see if your current friends can help you with your job search, not to find potential employers.

18. Keep your Facebook settings as private as possible. Make sure only friends can see your content. Check your Facebook privacy settings at least once a month, because the privacy policies change often. If you are serious about finding a job, delete any inappropriate content (pictures, statuses, etc.) even if your Facebook is private.

20. Other important tips to remember : When you send a resume to employers, be sure that it is a PDF file. G o o g l e yourself! Know what employers will find if they search for you. Have the URL to your LinkedIn on your resume.

21. In Summary Specific job search strategies - research companies. Connect with people that work there. Invite them for a coffee. Be curious. Learn. Make contacts. Build a reputation.

22. Good luck!