2. Day 3 Outline Social media overview + trends Social media strategy
Social media best practices
Community management (responding to comments, driving engagement)
Facebook
Google Adword
Twitter
LinkedIn
Pinterest
Case Studies

4. Strategy Ensure Social Goals Solve Challenges
Focus on Networks That Add Value
Create Engaging Content
Identify Business Opportunities Through Social
Engage Instead of Ignore
Track, Improve and Market Your Efforts

5. Best Practice Set Measurable Goals for Each Social Media Network
Check Out the Competition
Choose the Best Social Media Platforms for Your Business
Prioritize Quality Over Quantity
Originality vs. Saying What Everyone Else Says
Qualified and Experienced Decisions
Shout-Out and Give Thanks

6. Community management Answer Questions
Bring People to Your store Through Social Media
Cultivate Stories on How Customers Use Your Products and Services
Divide and Conquer – one brand per page
Elicit Responses
Generate Your Content Strategy Over Time
Honesty is Still One of the Best Policies

7. Understand Facebook Post
EdgeRank is the Facebook algorithm that decides which stories appear in each user's newsfeed. The algorithm hides boring stories, so if your story doesn't score well, no one will see it. The first thing someone sees when they log into Facebook is the newsfeed.

8. How to score high in edge rank
Comment
Shares
Likes
Thank people who like your post by mentioning their names

9. Personal facebook account
Personal use
Interaction with friends
Limited to 5000 friends

10. Facebook Page Various topics and informational usage
Interaction with customers
Unlimited reach
Decide your URL
Pin

11. Facebook Shop - New
Setup your shop
Describe your Store

12. How to create an engaged shop
Don't just add products to your shop, share them on your Page timeline regularly. Adding a product to your shop is not the same as sharing it to your Page timeline. Once you've uploaded a new product, consider sharing it on your Page timeline to make your customers more aware of it. It's the only way to make your products eligible to show up in your customers' News Feeds.
Learn how to add a product to your shop and share it on your Page's timeline.
Don't just share your products, add content. To make posts about your products stand out, add content and context to them. Are you sharing this product for a specific reason (ex: a sale)? Make sure you include that in your post so your customers understand.
Boost your products. Boosting a product is an effective and inexpensive way to get it more exposure through an ad. You can spend as much or as little as you want on a boost.

13. Pin to top
You can use a pinned post to build your fan base and/or your list. Offer something of value in exchange for the Like or a fan’s name and .
You can also pin something on your page that you want first-time visitors to see first. Because the default landing tab is no longer an option, a pinned post can act as a welcome mat for first-time visitors
Images stand out on Facebook more than any other media, so consider adding an image to your pinned post. The ideal size for pinned images is 404 x 404 pixels.

14. Who liked and did not comment
Get their names
Thank them
Thanks for the likes in the comment

15. Leverage website visitors
Like on pages
Like on product
Share product

16. Facebook advertising Share in groups Optimize for Peak Posting Time
Schedule Posts Ahead of Time
Avoid Short URL’s
Manually Upload Your Photos
Use Facebook to Grow Your List

17. Google Adword
Hands-0n