1. An Introduction to
Mike Buhmann
Reference Librarian

2. What We Will Be Covering
Using the Internet to Search for Job
Overview of the LinkedIn site
Setting Up a LinkedIn Account
Developing a good Profile
Using the Search Box
Getting Connected to Friends & Colleagues
Overview of Groups
Posting Updates

3. What is LinkedIn?
Using the Internet to Search for Job
A social networking site for businesses, professionals & job seekers
Launched May 2003
As of October 2015, LinkedIn reports more than 400 million acquired users in more than countries and territories
2 new members are added every second
 "LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today," according to Forbes

4. Why Use LinkedIn?
Using the Internet to Search for Job
Set up and store an online resume/profile to share with employers & colleagues, explaining who you are and what you have to offer
Find, connect and interact with personal & professional contacts, many of whom you couldn’t find through personal networking
Follow Industry & Company News & Updates
Join groups of like-minded people to share ideas, network and contribute ideas
Share news and information updates with your connections (friends, colleagues, peers)
Search through job listings and find information on employers and employees

5. What Is LinkedIn? youtu.be/pXy8hj3SvVY
Using the Internet to Search for Job
youtu.be/pXy8hj3SvVY

6. Getting Started Register & Log In
Using the Internet to Search for Job
Register & Log In
Create a “Profile” (similar to a resume which provides a guide to who you are professionally)
Establish “Connections” (links to coworkers, friends and acquaintances)
Interact with connections to find opportunities & enhance personal branding

7. Get Started
Using the Internet to Search for Job

8. Get Started
Using the Internet to Search for Job

9. Get Started
Using the Internet to Search for Job

10. Get Started
Using the Internet to Search for Job

11. Get Started
Using the Internet to Search for Job

12. Develop a Profile
Using the Internet to Search for Job
A Profile is the foundation of LinkedIn, your calling card which provides a snapshot of your professional background and experience
LinkedIn will step you through creating a profile
Review other profiles for ideas
Keep it professional
Include keywords that relate to your experience, education, certifications, profession & industry
Check for spelling & grammar errors

13. Develop a Profile youtu.be/B8WZxYFaSmI
Using the Internet to Search for Job
youtu.be/B8WZxYFaSmI

14. Develop a Profile
Using the Internet to Search for Job

15. Develop a Profile Choose the sections to add to your profile”
Using the Internet to Search for Job
Choose the sections to add to your profile”

16. Develop a Profile “Professional Headline” “Summary”
Using the Internet to Search for Job
“Professional Headline”
Add a memorable & relevant “Professional Headline” & Summary
This is the first thing a new contact will read
“Summary”

17. Profile - Skills Beef up your profile by adding skills & expertise
Using the Internet to Search for Job
Beef up your profile by adding skills & expertise
Helps in brainstorming skills you may not have thought you had
Your contacts can recommend you for these skills
Find companies that make use of your particular skills

18. Connections
Using the Internet to Search for Job
On LinkedIn, the people who are part of your network are called your "connections.“
To connect to someone you need to “invite” that person to join your network and they need to accept or they need to invite you and you need to accept.
To invite someone to connect, one of the following must be true
You worked with that person
You went to school with them
You did business together
You know their
You were introduced by one of your connections

19. Connections
Using the Internet to Search for Job
youtu.be/pXy8hj3SvVY

20. Build your network by developing connections 3 basic strategies:
Using the Internet to Search for Job
Build your network by developing connections
3 basic strategies:
Connect with only people you know
Connect with people you know plus strategic contacts you feel could help your career
Connect with anyone and everyone (LION LinkedIn Open Networker)

21. Find People to Connect with
Connections
Using the Internet to Search for Job
Find People to Connect with
Start with Friends, Colleagues & Classmates
Use the “People You May Know” or the “Find Alumni” feature on the Main page

22. Menu Bar
Using the Internet to Search for Job
youtu.be/qE4gRccorCk

23. Connections Search Bar Powerful search features.
Using the Internet to Search for Job
Search Bar
Powerful search features.
Find individuals, companies, news feeds and messages and more.
Drop Down Search Menu

24. Updates
Using the Internet to Search for Job
The screen you see when you first log in to LinkedIn. Contains news and updates from your connections
Scroll through and like, share, or comment on stories. This is shown to your connections on their update page.
This is a way to unobtrusively stay connected to people.
Share an update of your own if you want to show your contacts your expertise and interests.

25. Join a Group and participate in Discussions
Groups
Using the Internet to Search for Job
Join a Group and participate in Discussions
Groups allow you to interact with people you’re not connected to & build relationships
Find Groups that interest you and that you’re likely to participate in
Find groups that will enhance your brand & show them on your Profile
Check each group’s rules. Groups may have different etiquette such as introducing yourself when first joining
You should create value as well a receive value as part of your membership. Helping others makes you stand out

26. Groups Participate in discussions to become part of the community
Using the Internet to Search for Job
Participate in discussions to become part of the community
Follow a discussion thread
Develop relationships & connect with members

27. Tips
Using the Internet to Search for Job
If you’re job searching, don’t expect to see major results quickly; stop back daily to improve your profile, expand your network and develop your professional reputation.
LinkedIn is for connecting to your contacts and to other professionals who share your goals & interests. It is not the place to amass thousands of followers or to engage in heavy sales tactics.

28. Online Networking Tips
Using the Internet to Search for Job
Online Networking
If you’re job searching, don’t expect to see major results quickly; stop back daily to improve your profile, expand your network and develop your professional reputation.
LinkedIn is for connecting to your contacts and to other professionals who share your goals & interests. It is not the place to amass thousands of followers or to engage in heavy sales tactics.

29. Get Help
Using the Internet to Search for Job

30. Get Help
Using the Internet to Search for Job

31. Thanks for Coming Questions? Mike Buhmann Reference Librarian
Using the Internet to Search for Job
Thanks for Coming
Questions?
Mike Buhmann
Reference Librarian
Skokie Public Library