1. LinkedIn The Ultimate Job Search Tool RANDALL CROCKER LDS E MPLOYMENT R ESOURCE S ERVICES R IVERTON J UNE 27, 2013 801-633-8383 randall@crocker.cc http://randallcrocker.com http://www.linkedin.com/in/randallcrocker

2.  225M+ members (77M+ in USA) June 13, 2013  151,434 USA jobs posted June 26, 2013  1,735,603+ groups June 26, 2013  150+ industries  3,076,850 companies June 26, 2013  2.7 million company pages  Executives from ALL Fortune 500 companies Why LinkedIn is important

3. What can it do for me?  Promote yourself  Promote your business  Network with others  Research opportunities  Research people  Research companies  Research industries  Recruit people

4.  Photo & Headline  Activity  Background  Summary  Skills & Expertise (endorsements)  Experience  Volunteer Experience & Causes  Education  Publications / Projects / Languages / Additional Info  Recommendations  Connections  Groups  Following Your LinkedIn Profile http://www.linkedin.com/profile/sample http://blog.linkedin.com/2012/10/16/meet-the-new-linkedin-profile/ Changing & Improving

5. June 26, 2013  “Who’s Viewed Your Updates”  “You Recently Visited” Recent Hompage Updates  New streamlined navigation  Add rich media to your updates  Call out your connections New features http://blog.linkedin.com/2013/06/26/a-more-personalized-linkedin-homepage/

8.  Your Name  Picture  Professional Headline  Connect with 501 People  Personal URL Tell your professional story http://www.linkedin.com/profile/edit?trk=tab_pro Profile Design Even Simpler Look Coming

9.  Contact Information  Twitter  Websites  Personalized URL Share how to contact you http://www.linkedin.com/profile/edit?trk=tab_pro Make it easy to be contacted… Additional Info section includes “Advice for Contacting…”

10.  Summary  Specialties  Link to video, image, document, presentation Tell your professional story http://www.linkedin.com/profile/edit?trk=tab_pro

11.  Current Title  Experience What have you done? http://www.linkedin.com/profile/edit?trk=tab_pro

12.  Skills & Expertise  Endorsements  Recommendations “Give to get” What is your expertise? http://www.linkedin.com/profile/edit-skills?locale=en_US&goback=%2Enpe_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1

13. Discover needed skills http://www.linkedin.com/skills/?trk=skill-rank  Related Skills and Expertise  Related Companies  Related Locations  Professionals  Relevant Groups

14.  Volunteer Experience & Causes  Education, Publications, Projects, Languages  Additional Info  Interests  Personal Details  Advice for Contacting You  Honors & Awards  Organizations When you weren’t at work… http://www.linkedin.com/profile/edit?trk=tab_pro

15. Discover and research people http://www.linkedin.com/search?trk=advsrch

16. Discover jobs http://www.linkedin.com/jobs?search=&trk=hb_advjs  Save search  Sort by…  Keywords  Date Posted  Postal Code

17. Research companies http://www.linkedin.com/vsearch/c Company Pages & Follow Filters  Location Add  Posted Jobs  Industry  Company Size

18. Build your network with email  Build your network by adding your email addresses https://www.linkedin.com/fetch/importAndInviteEntry?trk=hb_add_conn

19. Build your network - colleagues  Build your network by reconnecting with colleagues and alumni http://www.linkedin.com/reconnect?displayCategories&trk=tyah http://www.linkedin.com/edurec?display&trk=tyah

20. The invitation to connect  Invitations should be personal and relevant  300 or less characters Preston, We are both in the ELP Group. You have an impressive background. I'd like to add you to my network. I’m a technology marketing VP looking for a new executive marketing opportunity. Any recommendations of people I should talk to? Thanks, Preston. -Randy RANDALL CROCKER 801-633-8383

21. What are you doing on LinkedIn? ACTIVITY  LinkedIn wants to see more activity from you  What you do communicates who you are and what you’re interested in

22. Staying active  From Home  Within Groups Status Updates

23. Looking at your connections Van J Walther, The Bowtie Guy Tip: Export your LinkedIn Connections regularly http://www.linkedin.com/people/export-settings

24. Join some Groups  LinkedIn Groups  Following  News  Companies http://www.linkedin.com/myGroups?trk=hb_side_grps_top

25. Promote your expertise within Groups  Build an audience with shared interests  Establish yourself as an industry expert  Make business contacts  Promote your business http://help.linkedin.com/app/answers/detail/a_id/1164 Groups Promotions

26.  Up to 3,000 invitations  Up to 30,000 connections  Follow up to 1,000 companies  Up to 120 characters in professional headline  Up to 2,000 characters in your summary  Up to 500 characters in specialties  Up to 50 groups  For each experience, 100 characters for title and 2,000 for description  Up to 1,800 characters on how to connect with you  1,000 characters to describe interests  Up to 300 characters to write an invitation LinkedIn by the numbers

27. Create your own Group  Create a group http://www.linkedin.com/createGroup?displayCreate=&trk=anet_creategrp

28. Promote your business with a Company Page  Company Status Updates  Highlight products and services  Aggregated information about company employees http://learn.linkedin.com/company-pages/ Company Pages

29. http://marketing.linkedin.com/blog/set-your-company-success-linkedin-company-pages-part-1

30. Create your Company Page  From your home page, select “Companies”  Top right-hand corner, select “Add a Company” http://www.linkedin.com/company/add/show Create a Company Page

31. Company Page requirements  You must be a current company employee and your position is listed in the Experience section on your profile  Company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account  Company's email domain is unique to the company  Profile strength must be listed as Intermediate or All Star.  You must have several connections. http://help.linkedin.com/app/answers/detail/a_id/1594 Requirements For Adding Company Pages

32. Promote your business  A look under the hood http://www.linkedin.com/company/utah-oracle-users-group/edit?trk=admin_tools

33. http://www.linkedin.com/outlook LinkedIn Tools Other Tools  Email Signature  Mac Search Widget  Google Toolbar Assistant http://www.linkedin.com/static?key=tools

34. http://www.linkedinlabs.com LinkedIn Labs http://www.linkedinlabs.com/inmaps http://resume.linkedinlabs.com/ http://instant.linkedinlabs.com/ http://www.linkedin.com/signal/

35. Wordle “word clouds”  http://www.wordle.net/ http://www.wordle.net/ Melonie Dodaro: Optimize your LinkedIn Profile in 21 Easy Steps  http://reports.topdogsocialmedia.com/linkedin-guide/ http://reports.topdogsocialmedia.com/linkedin-guide/  http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ Ken Krogue: 31 LinkedIn Tips – How to Use LinkedIn Best Practices for B2B Prospecting  http://www.kenkrogue.com/social-networking/31-linkedin-tips-how-to-use-linkedin- best-practices/ http://www.kenkrogue.com/social-networking/31-linkedin-tips-how-to-use-linkedin- best-practices/ Dennis Wood: Headhunters Edge: Networking, Career, and Job Search Strategies From The Dark Side  http://budurl.com/a4t2 http://budurl.com/a4t2 Randall Crocker: Effective Use of LinkedIn for Entrepreneurs and Job Seekers  http://randallcrocker.com/#contact-section http://randallcrocker.com/#contact-section Resources