1. ADVERTISING Using Social Media
Internet Media
ADVERTISING
Using
Social Media

2. Social Media
Marketing traditionally focused on Four “Ps”: Product, Price, Place, and Promotion
Social Media has morphed into the 5th, and possibly most important “P”
People

3. Top 15 Most Popular Social Media

4. WHY SOCIAL MEDIA?
Social Media Marketing: How it Affects Your Business

5. Interact with Customers
Key word is SOCIAL in social media
You want to INTERACT with your customers and potential customers
Asking questions, answering questions, keeping interaction
Social media is a TWO-WAY street, so keep interacting
Reward LOYALTY AND POTENTIAL customers
Contests, giveaways and interaction

6. Target Advertising Find POTENTIAL customers
Enter a keyword through Twitter, for example, and be able to find potential customers that you did not even know you had
CREATES word-of-mouth which then generates more TRAFFIC to your PAGES
Creating potential customers you didn't even know you had
TARGET your Internet Media advertising
Facebook, for example, does a great job for advertising to your demographic
You provide the information to Facebook, then Facebook creates the ad to fit your target demographic

7. Track Competitors See what your COMPETITORS are doing
Do NOT COPY your competitors -- BIG NO-NO in social media
See what competitors are DOING and TRACK them as well
See how you can be DIFFERENT and better YOURSELF

8. 4 Steps to Success Find INTERESTED People Deliver QUALITY Content
Capture INFORMATION
STAY in TOUCH

9. 4 Steps to Success (continued)
You do NOT make MONEY with social media
Make money by people who KNOW, LIKE and TRUST you
Develop RELATIONSHIPS. They will:
KNOW
LIKE
TRUST
People will BUY from you

10. How to Build Relationships
Provide CONTENT NOT Commercials
Write article for Online magazines
Create a mini Website
Create a Blog
Setup Hub pages
Create “How to Videos”
Answer frequently asked questions about your expertise

11. How to Build Relationships
Create a Lead Capture Page (single web page that appears in response to clicking on a SEO or Online ad)
Offers something of high perceived VALUE
Ask for their to:
Send NEWSLETTERS
Stay in touch with them
People will see you as an EXPERT

12. Advantages of SM Increases familiarity Builds trust
Makes you CREDIBLE
Increases referrals
Builds new RELATIONSHIPS
Demands higher prices
Gives you outstanding VISIBILITY
Increases familiarity
Builds trust
Then… offer your product or services
You are the perceived EXPERT

13. Social Media