1. Top 10 Tips to Optimize Your LinkedIn Profile

2. 15 December 2015 380 million LinkedIn users in the world 2 new users per second 107 million users in U.S. 200 countries and territories 76% of decision makers use online sources to learn about professional service providers 53% of decision makers eliminate a person or a company based on what they see or don’t see online.

3. First things first, You need to be credible Create a compelling profile 15 December 2015

4. Add your profile picture to get noticed “You’re more than 11x more likely to have your profile viewed if you have one. Like a house that’s on sale, the assumption is that if there’s no photo, something’s wrong.” — Forbes VS 15 December 2015

6. Summarize yourself in a smart way, thinking of keywords first Showcase professional career, growth and accomplishments Include a specific field or specialty, or keywords Can be written in first or third person 15 December 2015 First person Third person

7. Showcase your experience Link to current company Link to prior companies Showcase skills 15 December 2015

8. Education Publications and honors 15 December 2015

9. Let your network speak for you Skills, expertise and endorsements Keywords that express skills you possess Keywords that your clients are looking for 13X more views Only give recommendations and endorsements to those with whom you have worked directly and had positive experiences Their reputation is seen as an extension of your values

10. Building your network 15 December 2015

12. Your potential network grows with each connection you make Connections can enhance your credibility Connections can influence your career (leads & referrals) Your organization can grow from your network. 15 December 2015 Its time to put your network to use Connect with contacts on LinkedIn

13. 15 December 2015

14. 1. LinkedIn Home Page – Jobs You May Be Interested in 2. LinkedIn Job Search (advanced mode) 3. Join Groups 4. Company Home/Career Page 5. Networking! 15 December 2015 Finding Career Opportunities

15. Three Ways to Engage Joining groups as well as following companies and sharing content 15 December 2015

16. Join groups related to: area of expertise, industry, alumni, social causes, and other aspects of your identity Follow companies Follow influencers Produces content for you to repost 15 December 2015 Joining groups and following companies Your personal authority and trust can be boosted when you participate in groups thus, leading to new opportunities, leads, and connections.

17. 15 December 2015 1.ACC, CBA and ABA articles 2.Speaking opportunities 3.Blogs 4.Microsites 5.Events (including webinars) What kind of thought leadership can you share?

18. Sharing content and thought leadership Post to your network: Share timely and relevant materials, mention noteworthy events and updates 15 December 2015

19. Reminders LinkedIn will also send you weekly email updates and this is great way to stay on top of network news Be mindful of what you post you are legally responsible for your commentary Exercise caution with regards to exaggeration, colorful language, guesswork, obscenity, copyrighted materials, legal conclusions or derogatory remarks Professional – this is not Facebook 15 December 2015

20. LinkedIn Business Plan 15 December 2015 Beginner Accept connection requests (1 minute) Send a thank you note to new connections (3 minutes) Request to connect with one person (1 minute) Intermediate Includes beginner tasks Check who has viewed your profile (3 minutes) Share content (2 minutes) Advanced Includes beginner and Intermediate tasks participate in one of your Groups (3 minutes) Comment on the status or content shared by a person in your network (1 minute) Different levels – 5 minutes

21. Questions, comments, concerns? Jessica Johnson Digital Marketing Coordinator/ Social media advice D +1 403 268 6858 jessica.johnson@dentons.com 15 December 2015 Please contact Jessica Johnson directly for social media questions and training or socialmedia@dentons.com