Cloud OS App Launch Services MINI-Case Study Datacastle Scales Up with Microsoft Partnership About Datacastle Datacastle protects enterprises from mobile data loss and data breach with simplified and scalable endpoint backup and data protection. Its Datacastle RED product provides secure and auditable access to enterprise data on critical devices, anytime, anywhere. For more information, visit datacastlered.com. “The Cloud OS App Launch Services team has been instrumental in Datacastle rapidly driving Azure consumption. In the last year, we grew Azure consumption by millions of dollars across all our global partnerships.” – Craig Blessing, Vice President of Sales, Datacastle Datacastle helps businesses keep their data safe and secure with simplified and scalable endpoint backup and data protection on Microsoft Azure. Knowing the importance of the right backup, Datacastle launched with Microsoft’s Cloud OS App Launch Services team in its corner. Microsoft helped get the word out about Datacastle by supporting its press release and publishing a blog post about its launch, and it reached an audience of about 250,000 with a tweet on @Azure. Datacastle took part in an SEO/SEM campaign facilitated by the Cloud OS App Launch Services team to improve search results and rank, and also participated in an episode of TechNet Radio that generated more than 40,000-plus user views. By combining this multifaceted approach with a co-sell partnership with Microsoft, Datacastle has experienced a sharp uptick in its customer base over the past year. Cloud OS App Launch Microsoft’s Cloud OS App Launch Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at www.MicrosoftGoToMarket.com. Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.