1. BrightArch Shines Spotlight on Its OrgWeaver Solution
BrightArch makes organizations more agile by delivering org change solutions. OrgWeaver helps people understand and improve their organization structure by focusing on their strategies instead of on drawing org chart boxes. To learn more, visit orgweaver.com.
“The Office 365 App of the Day tweet exposed our solution to more than 615,000 followers and helped lead to 30 product trial signups.” – Nick Peters, CEO, BrightArch
OrgWeaver is a multi-tenant SaaS solution from BrightArch that lets small- and medium-sized businesses gain control over complex organizational changes in a simple interface. OrgWeaver simplifies org chart creation so that businesses, universities, governments, and non-profits can focus on their strategies, instead of on drawing org chart boxes. Looking to attract customers to its solution, BrightArch turned to Microsoft and the Go-To-Market Services team.
BrightArch reached a Twitter audience of more than 615,000 with a post helping to attract 30 product trial signups. BrightArch successfully amplified exposure about OrgWeaver by highlighting its benefits in a mini-case study and datasheet (promoted on the Microsoft Partner Apps Blog
A search engine marketing campaign drew a 17 percent conversion rate and almost 22,000 impressions. BrightArch also issued a press release announcing its support of OneDrive for Business. All of these efforts were facilitated by the Go-To-Market Services team.
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