1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
Bitnami, Microsoft Team Up for a Rousing Launch
Bitnami
Bitnami changes how people install and manage server software, making it easy for everyone to run apps and development frameworks. By eliminating the complexity involved in installing server software, Bitnami makes it possible for anyone anywhere to deploy software in minutes. To find out more about Bitnami, visit bitnami.com.
“We really appreciate the close partnership that Microsoft gave Bitnami to amplify the availability of our Launchpad offering. It helped us get off to a great start!" – Erica Brescia, Bitnami
With open-source roots running deep at Bitnami, unveiling its Launchpad for Microsoft Azure solution at the O'Reilly Open Source Convention (OSCON) made perfect sense. Microsoft was right there as a partner to support Bitnami, not only with its cloud platform, but also with the expertise of its Microsoft Go-To-Market Services team.
Microsoft worked with Bitnami on materials to make its OSCON launch booth a success, including a foundational messaging framework, customer datasheet, and customer-facing FAQ. Bitnami also collaborated with Microsoft on an Azure web page, launch blog post, and press release. And published an App of the Day tweet to about 175,000 followers on Twitter.
By combining a great cloud product with marketing and promotion help, Bitnami’s launch was a success. Soon afterward, Bitnami had generated 500 percent of its goal for images of Microsoft Azure, and exceed by 60 percent its goal for downloads.
Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.
Microsoft Go-To-Market
Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at