1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
Microsoft Helps KEMP Grow Activations by 700%
KEMP Technologies
KEMP Technologies created Virtual LoadMaster for Azure, a Layer 7 application delivery controller (ADC) that provides a range of features to increase performance and scale of applications running on Microsoft Azure. It also allows customers to move apps to a hybrid deployment. For more information, please visit kemptechnologies.com.
“With the support and resources provided by Microsoft Go-To-Market Services, the product activation of Virtual LoadMaster for Azure has increased almost 700% in the last six months.” – Joshua Lee, Director of Strategic Alliances, KEMP Technologies
KEMP Technologies quickly found that Microsoft makes a great partner for both cloud platform and Microsoft Go-To-Market Services. By participating in networking, marketing, and promotion opportunities with Microsoft, KEMP rapidly built its list of potential clients and partners. While teaming up with Microsoft, KEMP’s Virtual LoadMaster for Azure product activation increased almost 700% over a six-month period.
During Microsoft’s annual Worldwide Partner Conference, KEMP connected with independent software vendors and reseller/systems integrator partners via Microsoft Go-To-Market Services events, including a partner roundtable, lunch, and party.
KEMP also took part in marketing programs offered by Microsoft Go-To-Market Services, including press release support and the publishing of a co-branded datasheet and mini-case study.
And KEMP participated in App of the Day tweet program, gaining 51 retweets and 20 new followers, along with a noticeable increase in visits to its website.
Microsoft Go-To-Market
Microsoft Go-To-Market Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at
Want to learn about more partnerships with Microsoft? Read the Microsoft Azure Partner blog.