1. Yappn Grows Its Market Exposure
Yappn Corp.
Yappn Corp. dramatically improves upon traditional translation methods, increasing speed and translation accuracy to better reflect specific commercial and social requirements while lowering costs. Yappn solutions allow companies and people to communicate in the language of their choice, all in real time. To learn more, visit yappn.com.
“The Nurture Marketing Campaign through Microsoft Go-To-Market Services helped us evangelize our value prop and got nearly 278,000 impressions and 1,600 clicks.” – Steve Taylor, CSO, Yappn Corp.
Offering a complete and customizable set of tools in up to 100 languages, Yappn’s solutions allow companies and people to communicate in the language of their choice in real time. Looking to expand its business opportunities, Yappn turned to Microsoft and the Go-To-Market Services team.
Yappn took part in a Nurture Marketing Campaign that resulted in almost 278,00 impressions and 1,600 clicks. The campaign was focused on informing the market of the partner's app and its unique value prop, as well as qualifying leads for the partner to continue to nurture in its own marketing work stream.
Yappn also reached an audience of more than 500,000 with a post Yappn successfully amplified exposure about its solution by highlighting its benefits in a mini-case study and datasheet. All of these efforts were facilitated by the Microsoft Go-To-Market Services team.
Microsoft Go-To-Market Services gives app builders exclusive resources to help boost app exposure, improve app performance and build better cloud businesses. See how you can benefit at:
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