1. MICROSOFT Go-To-Market SERVICES MINI-Case Study
Appfail Takes a Multi-Pronged Approach to GTM
About Appfail
Founded in 2012 by Kiandra IT, Appfail offers a software-as-a-service failure intelligence solution that rapidly discovers, diagnoses, and tracks critical issues on websites hosted in the cloud. Its rich analytics engine enables users to focus on the failures that matter most. To find out more, visit appfail.net.
“The Microsoft Go-to-Market Services team gave Appfail a big boost of visibility in several different channels of potential customers." – Sam Kroonenburg, Software Development Manager, Kiandra IT
Appfail helps clients find out about website failures. But who helps potential clients find out about Appfail? That’s where teaming with Microsoft Go-To-Market (GTM) Services can provide big benefits, with a range of programs to boost exposure for software vendors.
Appfail showed how it leverages the cloud power of Windows Azure by publishing a mini-case study and datasheet on Microsoft.com. The documents were downloaded by hundreds of potential customers.
To reach tens of thousands of interested followers on promoted Appfail in the GTM Services team’s App of the Day initiative.
And Appfail increased its web site’s exposure to potential customers by participating in a SiteWit Search Engine Optimization and Search Engine Marketing campaign with the GTM Services team.
About GTM Services
Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at
To discover other ways a partnership with Microsoft could help your business, read more GTM Mini Case Studies.