1. MICROSOFT Go-To-Market SERVICES MINI-Case Study
GreenButton Receives a Critical Boost via GTM
About GreenButton
GreenButton is a software vendor focused on democratizing access to cloud supercomputing power. It helps ISVs move their compute- intensive apps to a cloud-based service, and allows enterprises to manage big-compute and big-data workloads across private and public clouds. For more information, visit greenbutton.com.
“Microsoft has provided the most value to our business, from the platform to getting our brand out there. As a small company, it has been a critical factor to our success.”– Dave Fellows, CTO, GreenButton
In any ISV’s success story, a great product and platform are factors. For GreenButton, another has been the marketing and evangelism programs of Microsoft Go-To-Market Services. In a six-month period, GreenButton identified more than 50 new opportunities with the help of joint Microsoft initiatives, and secured partnerships with NVidia and Verbatim.
To promote how Windows Azure helps GreenButton solve problems, it took part in a video case study and a mini-case study, which have been seen by hundreds of interested parties. And when GreenButton blogged about Microsoft’s cloud linked to it, reaching via retweets and favorites a potential audience of a quarter-million Twitter users and driving traffic to GreenButton’s site.
Another way GreenButton received exposure was by taking the big stage at Microsoft’s Worldwide Partner Conference. “Partners see how tightly integrated with Microsoft we are, and it shows we're in this for the long haul,” said GreenButton CTO Dave Fellows. “Being partnered closely with Microsoft has given us a lot of credibility and assurance for customers.”
About GTM Services
Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at
To discover other ways a partnership with Microsoft could help your business, read more GTM mini-case studies.