1. Opinum Marketing Optimizes Exposure
Opinum is a Belgian company dedicated to making sense of building consumption. It develops simple and flexible solutions that help users keep track of consumption and understand how they use energy, and that allow them to take control of their bills. To learn more about Opinum, visit
“The tweet facilitated by the Microsoft Go-To-Market Services team was very powerful, increasing our web site traffic 100 percent. Microsoft also provided a really helpful resource with guidance on cross-border enablement.” – Loïc Bar, CEO, Opinum
Opinum’s cloud-based solution, Opisense, brings together the most advanced Internet of Things (IoT) technology and Big Data analytics. Opisense gives building managers a secure web portal to monitor real-time utility consumption and CO2 footprint, allowing them to act, spend less, and enhance the comfort of the building occupants. Looking to attract customers, Opinum turned to Microsoft and the Go-To-Market Services team.
Opinum reached an audience of more than 450,000 with a post Traffic to the Opinum site rose by 100 percent and the number of its followers on LinkedIn grew by 10 percent.
Opinum successfully amplified exposure about Opisense by highlighting its benefits in a mini-case study and datasheet (promoted on the Microsoft Partner Apps Blog), and publishing a press release. All of these efforts were facilitated by the Go-To-Market Services team.
Microsoft Go-To-Market Services gives app builders exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at:
Working With