1. MICROSOFT Go-To-Market SERVICES MINI-Case Study
SwaaS Discovers Customers and Partner via GTM
About SwaaS Systems
SwaaS Systems, based in Chennai, India, is a market leader in sales force automation for pharmaceutical companies, identifying, creating, and implementing user-friendly software solutions. It has been conferred the prestigious Red Herring Asia 100 award. To find out more about SwaaS Systems, visit
“The search engine marketing campaign results were of significant value to us as we received calls from new markets, including South Africa and Dubai." – Anand Natraj V, Managing Director, SwaaS Systems
SEARCH ENGINE OPTIMIZATION AND SEARCH ENGINE MARKETING: SwaaS Systems wanted to increase the exposure of its web site to attract more potential customers. So it participated in a SiteWit Search Engine Optimization and Search Engine Marketing campaign with the Microsoft Go-To-Market (GTM) Services team.
BENEFIT: The campaign worked wonders, as SwaaS Systems generated leads from new markets, demonstrating its product to a potential customer in South Africa and starting a pilot in Dubai.
PARTNER-TO-PARTNER EVENT: SwaaS Systems knew that one way to expand its business was by finding new partners. So it participated in a Mumbai partner-to-partner event hosted by the Microsoft GTM Services team.
BENEFIT: The event helped to identify Cognosys as a valuable partner for SwaaS Systems, which was already using Cognosys’ Windows Azure media engine and CogCache. SwaaS Systems put together a new bundled value proposition for pharmaceutical enterprises, enabling it to reach new customers.
Read more Microsoft GTM Services mini-case studies.
About GTM Services
Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at