1. Cloud OS App Launch Services MINI-Case Study
Scorpion Software Finds Leads in 140 Characters
About Scorpion Software
WEB SITE:
LOCATION: Vancouver, Canada
ORG SIZE: 20
INDUSTRY: IT Services
ISV PROFILE: Scorpion Software is the creator of AuthAnvil, a user authentication suite for providers of information technology services.
“Microsoft Cloud OS App Launch Services programs helped to raise the awareness of our AuthAnvil product and to bring us potentially lucrative sales.” – Dana Epp, Founder, Scorpion Software
How can a small software vendor get the word out about its product? For Scorpion Software, it was as easy as a message on Twitter via the Microsoft Cloud OS App Launch Services team’s App of the Day program, which showcases Microsoft Azure solutions to tens of thousands of community members and potential customers.
The tweet had a reach of 192,000 users, who found out the benefits of AuthAnvil, software that solves “the password problem” and manages single sign-on and remote access. Scorpion Software saw a tenfold increase in traffic to its website compared with when it sends a tweet itself. More importantly, Scorpion received numerous inquiry phone calls, and got two leads that it put into qualification for its sales pipeline with the potential to bring in five-figure combined revenue over a three-year period.
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